Daryl Welch is the owner of Affordable Web Technology in Portland.
Let’s face it, Oregon is Beer Country and tourism opportunities abound - adding up to $9.2 billion to Oregon’s economy. How do you take advantage of these tourism opportunities, while also serving the local community? Local residents who have not visited your location can and should be viewed as “local tourists”.
Recent estimates (by the U.S. Census Bureau and Google) show that only 50% of businesses today actually have a website. Of the half that do have a website, my experience shows that the site speaks more about the company or the owners of the company than it does about the benefits your customer will derive from doing business with you.
The first step in attracting prospects and customers then, is actually having a Domain Name and getting a website tied to that Domain. You don’t need a large, fancy website. You do however need a site that answers some basic questions that your potential customers might be asking.
Do you have what I’m looking for? What are the benefits that I’ll gain from doing business with you? Where are you? What are your hours? How do I get ahold of you? Why should I choose you?
People use the Internet today to search for solutions to their problems. As a tourist, “What are we going to do in the location that we are staying?” We’re not visiting your city to just lay around the motel room watching daytime TV. We’re in Beer Country.
If you have multiple services - have one web page for each service. In other words, if you discuss brewery tours, tasting flights, and restaurant facilities all on the same page, it makes it impossible for Google and BING to figure out what that page is really about. Pages that are confusing to the search engines don’t get served as relevant results to searchers.
Everybody in the beer industry believes that they are unique from everybody else. That’s great! Your site should differentiate you in a unique way from your competition. This is where you can talk about yourself or your company a bit. But, even at that, if you can find a way to word your uniqueness in way which benefits your customers - all the better!
After reading your web pages, I should be able to envision myself experiencing everything you have to offer and I really want to share that with the rest of my friends. After all, I like great beer... my friends must also like great beer... If you can get me talking to my friends about your great Beer - that’s the ultimate goal. Make it easy for your customers to become your advocates.
Your website will promote your business 24 hours a day, 7 days a week. As a customer who has actually found you (and your website), I can now share you as easily as sending my friends a link to your site. They can start an experience with you as easily as clicking the link, and in-turn can share what they find with their friends.
There are 169 brewing facilities alone in 61 cities in Oregon. The craft beer industry produced over 1.2 million barrels in 2012 and the total economic impact from the beer industry on Oregon’s economy was $2.4 billion dollars. Get your piece of the action by starting with a Domain Name and a website so you too can get found on today’s travel-guide - the Internet.