Oregon State University’s Beyond Football program was created in 2013 to help student-athletes identify their interests and skills by connecting them with professionals in a range of industries, including craft beer. Here, participants are seen at Randall Children’s Hospital in Portland. Photo courtesy of Oregon State Athletics
By Anthony St. Clair
For the Oregon Beer Growler
For all the glory we see on the football field, student-athletes also face unique challenges — including preparing for life after college- or pro-level athletics. At Oregon State University (OSU), the Beyond Football program is a tool the Beavers use to set up student-athletes for post-graduation success.
Kayla M. Gross, Beyond Football coordinator for OSU, explains that the program was created to help the student-athletes identify their interests, skills and passions, and from there determine a matching professional direction. That direction might even lead them to Oregon’s ever-growing craft brewing industry. “We connect student-athletes to business professionals, through leaders and community members who will expand their worldview, way of thinking, and network,” says Gross, “and foster an understanding of community, global needs, and a culture of volunteerism and lifelong civic engagement.”
Empower, Engage, Prepare
Started in 2013 with a donation from an OSU alumnus, Beyond Football is a component of OSU athletic director Todd Stansbury’s focus on developing “everyday champions.” All student-athletes participate in the program, which aligns with football head Coach Gary Andersen’s belief that athletes should train and prepare for success not just on the gridiron, but off the field. Currently, approximately 120 student-athletes have participated.
“Student-athletes that achieve success in the classroom and community are prepared to make an impact after graduation,” says Gross.
The program centers around three central concepts: empower, engage and prepare. Through a diverse array of programming, seminars, classes and other opportunities, students train for success in life and the workplace just as they train for success in competitive athletics.
Staff monitor success by measuring increases in key metrics: team GPA, number of undergraduates employed after graduation and number of hours volunteered. And the numbers say the work is paying off. “Over the last winter and spring 2015 academic terms, Oregon State Football has posted the highest cumulative and term GPAs since 2009,” says Gross. “Football student-athletes have also increased their volunteerism to one appearance per week.”
From Block and Tackle, to Brew and Tap?
Through university and industry connections, Beyond Football has connected OSU football players with companies and professionals in a range of industries, including manufacturing, distribution, sales, financial services, law enforcement, health/medical and staffing. “We aim to provide student-athletes with opportunities to meet representatives from many different companies and agencies,” explains Gross, “so they can make informed decisions about what career options align with their skill sets and interests.”
Players also gained greater awareness of opportunities in the craft beer industry during a luncheon in Portland, where two OSU fermentation scientists led a presentation about craft beer in Oregon and the U.S. “It’s an industry we’d like our players to have more exposure to,” says Gross. “Oregon State University has an exceptional Fermentation Science program, and we recognize how important the beer and wine industry is to our state and how strong it is.”
The goal is to help students identify potential career paths, while also fostering skills to succeed in any professional endeavor. “We have students majoring in business, communication arts and public health, among others, that would all have something to contribute to a successful business,” says Gross. “They have high levels of discipline, dedication, perseverance and sense of team. Through our program, we’re fostering the development of their character, sense of innovation, and understanding of civic involvement. We believe those three attributes are the cornerstones of a successful career.”
Beyond Football continues to evolve to better meet student needs. Behind the scenes, the Beyond Football team is building on their successes and student enthusiasm, while also building more relationships with businesses, nonprofit organizations and other entities.
“We take a lot of pride in the fact that our student-athletes have increased their GPAs so significantly over the past three semesters and currently have the highest term GPA in the past several years,” says Gross. “Success in the classroom and involvement in the community is really the foundation for the other components of the program, so we’re very excited about what’s to come.”
Is your organization interested in getting involved with Beyond Football?
Contact Kayla Gross, Program Coordinator
By Anthony St. Clair
For the Oregon Beer Growler
From Vancouver, British Columbia, to San Diego, Calif., in 2014, Eugene-based Ninkasi Brewing Company donated 120,000 pints of Ninkasi beer, worth approximately $150,000, to causes throughout its distribution area. Donations were managed through the company’s Beer is Love program, established in 2012.
“Beer is Love is a core piece to Ninkasi’s company culture, value system and method of business,” says Nicole Nelson, Beer is Love Northwest program manager. “It is beyond worthwhile to make positive steps toward a better community and offer support in any way we can.”
During 2014, Beer is Love supported more than 500 organizations. Through 90 “Pints for a Cause” nights, the program also raised $22,456 for nonprofit and community organizations in the Eugene/Springfield area.
“We look for sustained meaningful partnerships and general alignment with our own beliefs about community partnership,” Nelson explains. “We support organizations primarily through in-kind product donation and volunteer hours. We have open conversations with our partners about how to best work together and create the best situation possible for each donation and event.”
Nelson recalls one of Ninkasi’s early donations: contributing beer to downtown Eugene’s New Zone Gallery in 2009. Though Ninkasi’s efforts have grown substantially since those first kegs, Ninkasi still donates to New Zone monthly for Eugene’s First Friday Art Walk.
As more requests came in and more support went out, Ninkasi realized they needed a formal program and an organized process to manage donations and relationships with community organizations. It also helped them manage expectations on what projects they could and could not support. Today, the expansive program is part of Ninkasi’s entire distribution area, encompassing events at the Eugene tasting room, national sales, and point-of-purchase programs. “We are looking to contribute to causes in every way possible,” Nelson says.
The company also allows employees to use paid work days to support local causes of their choice. Ninkasi employees have created literacy kits for United Way, assembled mailers for the School Garden Project and The Service Board, walked dogs at Luvable Dog Rescue, volunteered in their children’s elementary schools, and planted native species for the McKenzie River Trust and Berggren Demonstration Farm.
Ninkasi has also had an evolving relationship with Springfield/Eugene Habitat for Humanity. “Habitat affiliates turned out to be wonderfully reciprocal enthusiastic partners,” Nelson explains, “and Ninkasi became more and more involved with the cause. Eugene/Springfield is our local affiliate and Jean Stover, the resource development coordinator there, has become part of the Ninkasi family.”
As part of their most recent assistance, Ninkasi has sponsored construction of a Habitat house in Springfield. “We contributed financially to the project,” says Nelson, “and also are sending teams to help build, probably 12 employees total so far.”
As of press time, Ninkasi did not yet have projections for its 2015 Beer is Love donations, but they expect the program to continue serving more causes. “We believe in community and working together for positive results,” says Nelson. “As our regions grow, so does the program.”
By Alethea Smartt LaRowe
For the Oregon Beer Growler
Love to drink beer but short on funds? For a few hours of your time you can gain free entry to most festivals, a T-shirt, the requisite drinking vessel and some tasting tokens. All you have to do is sign up to volunteer. Options usually include pouring beer (OLCC license required at some fests; be sure to check online to verify), handling token sales and recycling duty. For those with more experience, you can become a supervisor, thereby earning even more tokens. Taking the last shift of the day or of the festival often gets you free food and pitchers of beer or a gift certificate to a local business. Most volunteer tasks are for adults age 21 and over. Many festivals donate some or all of the net proceeds to local charities, so be sure to toast yourself for your efforts!
The Oregon Beer Growler also uses volunteers to help run our booth at festivals. Interested beer lovers should follow our Facebook page for sign-up announcements or email email@example.com.
Event: Spring Beer & Wine Fest
Dates: April 3-4
Location: Oregon Convention Center, Portland
Description: Sampling, seminars and chefs teach the masses about pairing beverages with everything from cheese to chocolate. Brewers from all over the West Coast flock to the Spring Beer & Wine Fest, pouring rare beers and perennial favorites.
Volunteer Info: http://www.springbeerfest.com/volunteers.htm
Event: The Rogue Valley Fermentation Celebration
Dates: April 24-25
Location: Harry & David Field, Medford
Description: This inaugural celebration will gather some of the best beers and whiskeys from across the Northwest, in addition to regional wines and ciders. Local foods to compliment craft beverages will be available at the event.
Volunteer Info: http://roguebrewfest.com/volunteer/
Event: Cinco de Micro
Dates: May 1-2
Location: Salem Convention Center, Salem
Description: The fourth-annual Cinco de Micro Brewfest features favorite local and Northwest brews, eateries and distilleries, musical entertainment and the unique opportunity to taste hard-to-find, spring-release brews. Proceeds benefit the Boys and Girls Club of Salem.
Volunteer Contact: Stephanie Compton firstname.lastname@example.org 503-581-7383, ext. 20
Event: Cheers to Belgian Beers
Dates: May 8-9
Location: Metalcraft Fabrication, Portland
Description: Cheers to Belgian Beers is back for its ninth year in 2015. The Belgian-style Ale Festival will feature a single yeast strain for the beers entered, determined by a dart throw to diversify the color and strength of the beers.
Volunteer Info: http://ocb.events-connect.com/
Event: Brewer’s Memorial Ale Festival
Dates: May 15-16
Location: Rogue Ales Brewer’s on the Bay, Newport
Description: This annual event was created in memory of Rogue brewmaster John Maier's faithful companion Brewer, who passed away on May 20, 2006. Brewer grew up in the brewery and eventually rose to the rank of CEO of Rogue Ales. The dog-friendly festival is held inside the brewery and includes more than 50 microbrews, live music and many dog-themed events.
Volunteer Contact: Al Jorgenson email@example.com 503-241-3800
Event: Eugene Beer Week
Dates: June 1-7
Location: Eugene Beer Week takes place at more than 20 venues including breweries, bars, restaurants and other beer-centric businesses.
Description: Have fun and help promote craft beer in Eugene and craft beer culture in the Willamette Valley with the annual Eugene Beer week. With more than 60 events last year, the festival plans to expand even more for the 2015 celebration!
Volunteer Contact: Mike Coplin firstname.lastname@example.org
Event: Sasquatch Brew Fest
Date: June 6
Location: Hop Valley Brewing, Eugene
Description: The annual Sasquatch Brew Fest will be hosted outdoors in the “Fermentation District” of the Whiteaker neighborhood. This celebration features food vendors, a silent auction, raffles, a beer dinner and a homebrew contest. Winner of the “Best of Show” award will be announced live during the festival.
Event: Molalla Brew Fest
Dates: June 11-13
Location: 123 Ross St., Molalla
Description: Celebrating the craft beer industry in and around the Pacific Northwest, the Molalla Brew Fest features more than 25 taps, plus wine, hard cider, draft root beer, food concessions and great local bands.
Volunteer Contact: Kristy Wheeler 503-970-8859
Event: Portland Fruit Beer Festival
Dates: June 12-14
Location: Burnside Brewing Company, Portland
Description: A weekend-long, street fair-style outdoor festival at Burnside Brewing, the Fruit Beer Festival features more than 40 refreshing, well-crafted fruit beers, most of which have been brewed specifically for this event.
Volunteer Info: http://www.fruitbeerfest.com/
Event: The Oregon Garden Brewfest
Dates: June 19–21
Location: The Oregon Garden, Silverton
Description: Enjoy 65 breweries pouring 130 beers, ciders and meads from producers throughout Oregon and across the country, plus 12 great regional bands on two stages and food from local vendors. The brewfest is held indoors, but guests are welcome to explore the 80-acre botanical garden.
Volunteer Contact: Beth Mauer email@example.com 503-874-2533
Event: Eastern Oregon Beer Festival
Dates: June 19-20
Location: Union County Fairgrounds, La Grande
Description: La Grande Main Street Downtown organization is pleased to announce the second-annual Eastern Oregon Beer Festival will be a two-day event with special beers never before poured in the Pacific Northwest, regional food and craft vendors and music and entertainment.
Volunteer Info: http://www.eobeerfest.org/volunteer/
Event: Portland International Beerfest
Dates: June 26-28
Location: Holladay Park, Portland
Description: Drawing more than 150 brews from at least 15 countries to a beer garden setting, the Portland International Beerfest puts Beervana on the map, letting locals punch their passport with worldly offerings like barrel-aged strong ales, barley wines, sours, imperial stouts, farmhouse ales and double IPAs.
Volunteer Info: http://www.portland-beerfest.com/volunteerinfo.php
Event: Portland Craft Beer Festival
Dates: July 3-5
Location: The Fields Neighborhood Park, Portland
Description: This new festival’s goal is to host an annual premier craft beer event that enables all breweries within the city limits of Portland to showcase their beers on a common stage. Aside from beer, there will be selections of Portland-crafted ciders and wines, as well as locally based food vendors.
Volunteer Info: http://www.portlandcraftbeerfestival.com/volunteers
Event: Oregon Brewers Festival
Dates: July 22-26
Location: Tom McCall Waterfront Park, Portland
Description: Celebrating its 28th year, the Oregon Brewers Festival brings more than 80 craft brews to Portland for a five-day brewfest, the largest gathering of its kind in North America. One of the country’s longest-running and best-loved craft beer festivals, the event features scores of award-winning beers, live music, food vendors, beer memorabilia and homebrewing demonstrations.
Volunteer Info: http://www.oregonbrewfest.com/index2.php?p=volunteer
Event: Bite & Brew of Salem
Dates: July 23-26
Location: Riverfront Park, Salem
Description: The Bite & Brew of Salem is a three-day festival featuring more than 15 bands on two outdoor stages, several local eateries, more than 60 beers on tap, Willamette Valley wines and endless entertainment for kids of all ages.
Volunteer Contact: Krista Unruh firstname.lastname@example.org 503-307-6256
Event: Bones and Brews
Dates: Aug. 1-2
Location: Rogue Ales Public House, Portland
Description: Bones and Brews is an annual event held by Rogue as the annual meeting of Rogue Nation Citizens. More than 30 different beers, ciders and sodas from Rogue and other breweries are featured. Local barbecue restaurants and catering companies set up shop to cook new and classic barbecue dishes and participate in a friendly competition. Rogue Nation Citizens also form barbecue teams and compete for People's Choice Awards.
Volunteer Contact: Al Jorgenson email@example.com 503-241-3800
Event: Oakridge Keg & Cask Festival
Date: Aug. 8
Location: Uptown District, Oakridge
Description: This small festival in front of the Brewers Union in Oakridge gives a taste of the many small breweries and wineries in Oregon. Now in its fifth year, they are expanding to include additional food and craft vendors as well as a slate of musicians.
Volunteer Contact: George Custer firstname.lastname@example.org 541-225-8484
Event: Bend Brewfest
Dates: Aug. 13-16
Location: Les Schwab Amphitheater, Bend
Description: Four full days of hop, yeast and malted barley bliss on the banks of the Deschutes River. Featuring more than 170 different options of beer, cider and wine and a fine selection of food from local vendors.
Volunteer Info: http://bendbrewfest.com/volunteer.html
Event: North American Organic Brewers Festival
Dates: Aug. 13-16
Location: Overlook Park, Portland
Description: Designed to raise awareness about organic beer and sustainable living, the NAOBF serves up nearly 60 organic beers & ciders from around the nation. From summery saisons to rich and hearty stouts, the festival offers beers to please every palate. There’s also live music, organic food, sustainability-oriented vendors and nonprofits, and a children’s area.
Volunteer Info: http://www.naobf.org/volunteer-signup/
Event: Nano Beer Fest
Dates: Aug. 14-16
Location: Max’s Fanno Creek Brew Pub, Tigard
Description: Featuring more than 25 different special and seasonal beers from smaller nanobreweries in Oregon, Idaho and Washington as well as live music and meet-the-brewer sessions. Beer stations are set up under a large tented area in the back parking lot, with seating there, along the creek side of the pub and on the patio.
Volunteer Info: http://nanobeerfest.com/volunteer.asp
Event: The Little Woody
Dates: Sept. 4-5
Location: Des Chutes Historical Museum, Bend
Description: To commemorate one of Central Oregon’s hallmarks — craft beer — and lend a nod to the historic techniques used by brewers with oaken casks, The Little Woody features small-batch beers aged in wood barrels by top Northwest breweries.
Volunteer Info: http://thelittlewoody.com/volunteer/
Event: Eugene Brews Cruise 5K
Date: Sept. 7
Location: Hop Valley Brewing, Eugene
Description: This year’s Brews Cruise will be a Labor Day celebration! Runners will start at Hop Valley Brewing and wind their way to Railroad Boulevard, continuing on down River Road. Loop back around for a tour of the Maurie Jacobs Park paths and return to the North Whiteaker District for a finish line celebration at Hop Valley.
Volunteer Contact: email@example.com
Event: Oregon Brews & BBQs
Dates: Sept. 11-13
Location: Granary District, McMinnville
Description: Oregon Brews & BBQs is all about great food, great regional brews and a whole lot of fun! This event features more than 50 taps serving craft beer from at least 35 breweries for your enjoyment throughout the weekend, delicious barbecue and other food delights, as well as live music.
Volunteer Info: http://oregonbrewsandbbq.com/volunteer/
Event: The Taste of Oregon’s Old West
Date: Sept. 12
Location: Cottonwood Canyon State Park, between Condon and Wasco
Description: This new festival showcases the beverages (including beer), food and recreation to be found in the beautiful John Day River basin. Every year, the event will rotate through the four sub-regions of the Eastern Oregon Visitors Association: John Day River Territory (Sherman, Gilliam, Wheeler and Grant Counties), Northeast Oregon (Wallowa, Baker and Union), Oregon’s Rugged Country (Umatilla and Morrow) and Southeast Oregon (Malheur and Harney).
Volunteer Contact: Janet Dodson firstname.lastname@example.org 541-786-8006
Event: Single Batch Bier Fest
Date: Mid-late September (TBD)
Location: Oakshire Brewing Public House, Eugene
Description: The Single Batch Bier Fest celebrates creative, single-batch brews, and the annual hop harvest season including fresh-hopped beers, pumpkin beers and other fall varietal favorites.
Volunteer Contact: Meridy Wheeler email@example.com
Event: Mount Angel Oktoberfest
Dates: Sept. 17-20
Location: Downtown Mount Angel
Description: This year marks the 50th anniversary of this philanthropic event that celebrates the harvest, Bavarian style. Along with 50 food booths and a large arts and crafts show, the traditional Biergarten, family Weingarten and interactive Alpinegarten entertainment venues have something for everyone.
Volunteer Contact: firstname.lastname@example.org
Event: Newberg Oktoberfest
Dates: Sept. 18-19
Location: Memorial Park, Newberg
Description: It’s the third year for this family-oriented event brought to you by the Rotary Club of Newberg Early Birds along with local sponsors. Highlights include the grand opening parade, craft brews, live music, a wiener dog race, lederhosen contest and children’s activity tents.
Volunteer Contact: Chris Irwin email@example.com
Event: Bend Oktoberfest
Dates: Sept. 18-19, 2015
Location: Oregon Avenue, Bend
Description: Sample traditional Bavarian foods, beers from Central Oregon breweries, wines and ciders and listen to live music at this 10th-annual celebration of Oktoberfest. This all-ages festival offers something for everyone, including wiener dog races and absurd games of skill like yodeling, stein holding, hammerschlagen and more.
Volunteer Info: http://bendoktoberfest.com/volunteer/
Event: Independence Fresh Hop Fest
Dates: Sept. 18-19
Location: Riverview Park, Independence
Description: The Independence Hop & Heritage Festival happens every last full weekend in September. It features vendors who sell local crafts and foods along with contests like pie eating, scarecrow building and homebrewing.
Volunteer Info: http://www.hopfestival.org/#!contact/c5fi
Event: Southern Oregon Brew Fest
Dates: Sept. 18-20
Location: The Expo, Central Point
Description: Celebrate abundance and reap the rewards of harvest time at the Southern Oregon Harvest Festival and Brew Fest. Featuring more than 60 craft beers, a fierce homebrew competition, plus food, music and lots of old-fashioned fun for the whole family.
Volunteer Info: http://www.attheexpo.com/SectionIndex.asp?SectionID=3
Event: Pacific Northwest Brew Cup
Dates: Sept. 25-27
Location: Various locations, Astoria
Description: Now in its 14th year, this festival features more than 30 Northwest beers on tap, along with live music, food vendors and activities for the kiddos. Enjoy some limited-edition beers at the Brewer’s Reception on Thursday night and fuel up at the Brewer’s Breakfast on Saturday morning.
Volunteer Info: http://pacificnorthwestbrewcup.com/volunteer/
Event: Hood River Hops Fest
Date: Sept. 26
Location: Downtown Hood River
Description: The Hood River Hops Fest is a beer lover’s dream, serving up 65 fresh-hop beers from more than 45 regional breweries. Fun for the whole family, this festival offers a full lineup of live music, great local food, arts and craft vendors and a children’s area.
Volunteer Info: https://www.facebook.com/pages/Hood-River-Hops-Fest/127886120593522
Event: Sisters Fresh Hop Festival
Date: Sept. 26
Location: Sisters Village Green Park, Sisters
Description: This fifth-annual event features brews from around the state of Oregon and their unique fresh hop flavors. All breweries that participate bring at least one fresh-hop beer (meaning the brews are made with hops straight off the bine)!
Volunteer Contact: Jeri Buckmann firstname.lastname@example.org 541-549-0251
By Kris McDowell
For the Oregon Beer Growler
2015 marks the year the Spring Beer & Wine Fest turns 21, a fond age for many of us. Since its inception, it's been more thoughtful than most of us were in our early years. Started by Steve Woolard and his parents -- who were getting ready to retire but he convinced to pitch in with the books, paperwork and marketing — it was held for the first four years at the now-closed dog track in Wood Village. The next four years they utilized space at the Portland Expo Center, being the first tenant in each of two new buildings that were opened, before moving to their current home at the Oregon Convention Center.
Besides being held indoors, something contrary to most festivals in the area, one of the things that sets the Spring Beer & Wine Fest apart from other festivals is the mission behind the event. Steve started it to provide a marketing outlet to vendors, while encouraging owners, brewers or representatives to run their own booths.
Many festivals rely exclusively on volunteers to do this, however, it's not uncommon for those volunteers to be unfamiliar with the product they're pouring or sampling. While some vendors may be OK with that setup, it has been those that are interested in that personal touch model that Steve seeks out. That isn't to say that the festival doesn't rely on volunteers (it takes 500 to make the two-day festival run); rather, it means that those volunteers are key supporting members that are allowed to pick the vendor they would like to pour for. Proving the attractiveness of the model is the fact that some of the volunteers have been with the festival from the beginning. That's right, they've been volunteering for it for 21 years. That's commitment.
The festival is a mix of breweries, wineries, cideries, distilleries and food vendors (cheese and chocolate makers, for example) making it an event that offers something for everyone, even things (wine) that some (beer drinking) people might not know they want. For example, John at TeSóAria Vineyard & Winery, loves the mixed bag of people at the event. The ability to be in front of beer drinkers, people that perhaps haven't had much experience with wine, offers him the chance to show them something they might not have considered before. There's nothing like a personal touch and a positive experience to put a producer in a prime position to attract new customers.
Starting out as a beer-only festival, it still skews in favor of breweries with the majority of them hailing from Oregon. Looking over the list of breweries for this year’s fest, there are a couple big brewers as well as several smaller producers that may be less familiar to some, such as Krauski's Brewskis, Vagabond Brewing, Natian Brewery and the newly-opened Coin Toss Brewing Co. This festival is a prime opportunity for them to tell their story directly to consumers and, in doing so, create a connection that may well lead to future purchases.
Continuing the theme of allowing producers to tell their story is the culinary stage. It started off with scotch tastings and chef stations, evolved into seminars and last year the culinary stage took a big step forward by having all of the segments recorded and available on YouTube. Local food and beer man about town, Steven Shomler, has been instrumental in developing this. He is the co-founder of the Portland Food Cart Festival and met Steve during a visit to the Pod Bar at Carts on Foster in 2013. He offered up his help and since then has been heavily involved, drawing on his festival experience and connections with the local beer and food scene.
What lies ahead for the festival? One thing Steve would like to bring into the mix is marijuana vendors. He's already been exploring the possibility with the Oregon Convention Center, which currently considers it a tobacco product that is not allowed. However, administrators haven't definitively said "no" yet. Steve feels marijuana should be in the same category as beer, wine and spirits as it will be overseen by the Oregon Liquor Control Commission. Only time will tell if that that pans out for the festival. In the meantime, check it out for yourself and explore all the festival has to offer.
21st Annual Spring Beer & Wine Fest
April 3-4, 2015
Oregon Convention Center
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