By Michael H. Kew
For the Oregon Beer Growler
Might as well hit the ground drinking.
After weeks in the tropics enslaved to Bud Light, I am desperate for some fresh Oregon IPA. Luckily, I know Scott Saulsbury.
I grab my bag and eagerly hail a taxi for the 3-mile ride from Rogue Valley International-Medford Airport to RAM, Southern Oregon’s newest brewpub. There I find the smiling Saulsbury, 49, lording over RAM’s shiny 10-barrel JV Northwest system.
Immediately he hands me a pint of tasty Table Rock NWIPA, his first seasonal recipe for the new 7,245-square-foot building that hosts a busy restaurant, a large multi-televisioned bar and Saulsbury’s brewhouse. Open since December 2016, the Medford site is Oregon’s fourth RAM, the chain that launched near Seattle in 1971. There are 30 other RAMs across Washington, Idaho, Illinois, Indiana and Ohio.
Naturally, RAM’s newest brewmaster is thrilled with his gig.
“Many of the regular Southern Oregon Brewing drinkers are coming to RAM,” he says. “They sort of followed me here. It’s really surprising and great. Been nice seeing the familiar faces. And they want some of the SOB beers to resurface here as specialties, so I’d like to do some knock-offs of what I was making over there.”
Over there is the once-popular Medford taproom fed by SOB’s 20-barrel brewhouse where, until a year ago, Saulsbury made popular flagships. With the property’s owner Tom Hammond, a Medford anesthesiologist, Saulsbury had helped start SOB in 2007, after working in real estate for a few years. SOB’s sales were steady through 2012, then dropped 10 percent annually until 2015, when Hammond chose to sell.
“We don’t have the resources to compete in today’s beer market,” Hammond told Medford’s Mail Tribune last September. “The idea of scaling back to be just a local brewery was not a possibility. Being in a smaller market made us very dependent on distribution to other parts of the state and region … we were never able to establish and maintain a big enough part of our local market to be stable in the long-term.”
“Tom hung on as long as he could,” Saulsbury tells me. “He loved it and wanted to keep it going and it got to a point where there wasn’t a way forward without a lot of capital. The business model working today is more of this heavy-on-the-retail/growler fills, because shelf space is so jam-packed. A good model for SOB would’ve been — if there was money — to own two or three retail outlets where they just serve SOB beer. More SOB beer sold over SOB taps, less through distributors, because you’re just not making money after they take their sales percentage.”
SOB poured its last pint the night of Sept. 30, 2016. The business remains for sale, turnkey and intact.
“I show it to prospective buyers all the time,” Saulsbury says. “It’ll be interesting to see what happens. It’s a beautiful brewery.”
Last summer, after brewing his last SOB batch, Saulsbury worked for O.A.R.S., a major outdoor outfitter and tour guide offering multi-day whitewater trips through the pine-forested canyons of the lower Rogue, from Galice to Foster Bar, the river’s official Wild and Scenic section.
“It was epic. I had a great six-month period exercising and being outdoors. If I could afford to, I would retire today and be a dirtbag river guide,” he says with a laugh.
The job stemmed from the company’s craft-beer rafting trips. “I’d gone on some of those,” he says, “being the beer guy with the jockey box.”
Makes sense. Growing up in Grants Pass, Saulsbury was raised on the Rogue, running right through town. Tailing a short college stint in Santa Barbara, Calif., he studied philosophy at the University of Oregon. “Then I needed to get a job,” he says. “I’d been homebrewing a little, and I thought brewing would be a fun career. I was lucky to be in on that early-1990s microbrewery wave.”
By 1993 he was an assistant at Eugene’s Steelhead Brewing Company, then moved to Bend and became brewmaster at Bend Brewing Company. But Saulsbury owned property off Highway 66, east of Ashland, and wanted to build a cabin there, so in 1997 he zoomed south to launch Caldera Brewing with Jim Mills. “I knew Jim just from the local Ashland scene,” Saulsbury said. “Caldera was his baby, and he needed someone to make beer. Good timing.”
But initially the business dragged, so in 1998 Saulsbury found another job back in Bend, this time at Deschutes Brewing. “My time there was probably my most creative. We had a group of brewers interacting constantly, talking about the possibilities. We were able to put quality ahead of cost. Carrying that along through the years has allowed me to keep that alive in all the brewing opportunities I’ve had.”
Amid river guiding, Saulsbury got wind of the RAM slated for Medford. “An ex-Deschutes friend of mine was the brewmaster at the Salem RAM, so I contacted him, then RAM directly through a recruiter before they’d even posted the job. The building hadn’t been built, and RAM likes to hire locally, so they were sort of waiting for people to come out of the woodwork.”
“One of my questions for them during my interviews was: how much creativity will I be able to bring to the table? With the flagships, RAM wants people who have had RAM beers elsewhere to have the same experience here. But with the seasonal specialties here, RAM is definitely encouraging me to make crazy stuff and have fun. It’s going to be great.”
RAM Restaurant & Brewery
165 Rossanley Drive, Medford
By Sam Wheeler
School spirit has never tasted so good at Southern Oregon University in Ashland.
Medford-based Southern Oregon Brewing Company recently teamed with the university’s Alumni Association to craft a mascot-spirited, easy-drinking, Northwest-style red ale that’s malty smooth with a subtle hoppy smack.
“It’s a beer that primarily has appeal here in Southern Oregon. My goal for this whole project was to cross market and support our local college,” said Tom Hammond, founder and owner of Southern Oregon Brewing Co.
Of course, “it’s a great beer,” Hammond said. “Generously hopped with a decent backbone and it’s a pretty beer—has nice coloration.”
The 22-ounce bottles of Raider Red Ale and its custom tap handle are emblazoned with the school’s name and Red-Tailed Hawk logo and the beer represents a blossoming marketing avenue for SOU, said Alumni Affairs Director Mike Beagle.
“I’ve had a couple of SOB beers, but this is my favorite. We’re excited about it and it’s really been popular at tailgating events,” Beagle said. “For us, this was a way to get our logo and our spirit mark out there. I think it’s something that adds a touch of class to what we do.”
The school’s Alumni Association and SOB came together for a small production run of the ale in 2011, Hammond said. But legal red tape associated with having the school’s name tied to the adult beverage didn’t pan out, so a larger run was put on hold. Once Beagle kicked the project back into gear and the beer’s licensing agreement was sorted out a few months ago, Hammond received the go-ahead to start crafting Raider Red once again.
In a month, the brewery has turned out two batches of Raider Red Ale for a total of 60 barrels, said Hammond. Most of that has already been assigned to a store shelf or tap handle in Southern Oregon. It’s one of the most popular beers at SOB’s tap room, said bartender Katie Savacool. Another perk for registered SOU grads is a 25 percent discount at the SOB tap house, Hammond said.
“It looks like a beer that’s going to have some legs,” Hammond said.
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