By Ezra Johnson-Greenough
For the Oregon Beer Growler
The internet was supposed to make life easier and solve humanity’s problems, so who figured it would take an online bookstore more than two decades just to get beer deliveries to your home right? When Amazon rolled out its Prime Now service in late 2014, home beer and wine deliveries were discussed, but it wasn’t until August of 2017 that the service launched in Oregon. Amazon is famous for helping kill off local and big-box book retailers, and some are now concerned they could do the same to grocery stores and bottle shops.
Prime Now is an app for your phone or device that lets you order items you’d normally find at large grocers: food, household supplies and gadgets. To use this service, you must be an Amazon Prime member, which for $99 a year is easily worth it if you do any other online shopping or video/music streaming. Products are shipped through the company’s regional partners, and based on my zip code that would be New Seasons Market, Whole Foods Market or Amazon’s local product center.
Ordering from each incurs a separate delivery fee (typically about $5) that’s waived when the purchase amount reaches a certain threshold. Amazon then adds a suggested $5 tip for the driver, which can be edited. Users choose a two-hour arrival window and it can be scheduled days in advance. If you’re in a hurry, one-hour delivery is available for a fee ranging from $4.99-7.99. Prices are comparable, if not exactly the same, as what’s in stores. Another benefit is the option to have your package left on a safe porch without signature (though you must be present with identification if purchasing alcohol).
Amazon’s Prime Now store is the only outlet in my zip code to ship beer, cider and wine (none of the hard stuff). There is a “Cold Beer” section with subcategories for “Local and Craft Beer” along with domestics, imports and specific styles. At this point, your choices are limited to the lineup you might find at your local mini-mart, but I suspect that will change — especially if there’s demand.
Under “Local and Craft Beer,” some might quibble with listings for Not Your Father’s Root Beer, Blue Moon, Elysian, 10 Barrel and Hop Valley, but that’s neither here nor there. More important to most is the local beer selection, which includes new and classic — but safe — hits from Breakside, BridgePort, Crux, Full Sail, Deschutes, Ecliptic, Fort George, Ninkasi, Oakshire, Pyramid, Rogue, Widmer and Worthy. National/international players are even more basic, like Corona, Guinness, New Belgium, Pacifico, Stella and, interestingly, Schofferhofer Grapefruit Hefeweizen.
I have now ordered from Amazon’s Prime Now service five times, three of them specifically for beer, finding mostly good results. The delivery often arrives on the early side of the two-hour window, and they take care to put the beer in a thin, but still temperature-holding, Mylar bag along with an ice pack. I encountered one issue with my first purchase of two bottles of Breakside’s flagship IPA in 22-ounce bottles (well-priced at $4.29 each) and a six-pack of Pelican’s Beak Breaker Double IPA. Shortly after placing the order, I was notified via email that the Pelican beer wasn’t available. The rest of the items came as usual, and there was no charge for the six-pack — though it was still listed as being available more than a week later.
Polling the hive mind known as my social media connections, I came across one other interesting snag that I tested myself. When requesting a seasonal release, you may not end up with the beer you intend. For instance, one person discovered that an order placed for Fort George’s Suicide Squeeze IPA actually resulted in the brewery’s 3-Way IPA being delivered. I attempted to replicate this by ordering Suicide Squeeze along with Breakside’s Toro Red (the site actually pictured the brewery’s What Rough Beast beer). I ended up receiving the 3-Way as well and the India Golden Ale by Breakside. The lesson: beware of accuracy when it comes to ordering seasonals. On the plus-side, it’s nice to get a refund and still keep the beer by sending in a complaint. This, however, highlights areas where online beer delivery will most likely always fall short — in selection and depth of knowledge.
“Delivery works best for replenishing staples,” says Carl Singmaster, one of the proprietors of Belmont Station in Southeast Portland. “For the consumer that prefers to drink primarily one widely available brand consistently, it makes a lot of sense. But for those who are constantly exploring and learning, I think they'll prefer to shop at bricks and mortar.”
“When customers need friendly interaction, real opinions, industry gossip or tips, that's where we come in. There's nothing virtual about it,” says Sarah Pederson, owner of North Portland’s Saraveza tavern and bottle shop.
With Amazon’s recent acquisition of Whole Foods, there’s a lot of concern that the massive company could push out mom-and-pop grocery and beer retailers. While most bottle shop owners I talked to think that Prime Now is more of a threat to big-box stores, they are still considering the possible consequences.
“We may lose some sales,” says Sean Campbell (aka John Beermonger), owner of The BeerMongers bottle shop and bar in Southeast Portland, “but I feel that is always a threat either from grocery stores or big liquor stores. Knowledgeable staff, good prices and good atmosphere should help keep the little guys in business.”
Sarah Pederson agrees, “I think Amazon grocery will affect grocery stores in the beer departments more than small bottle shops such as Saraveza. I can't imagine that all the time, effort, devotion and education we put into our selection on a weekly basis could be mimicked by a ginormous online store.”
In addition to the selection and expert customer support, Prime Now doesn’t offer details consumers want, like where their beer is coming from.
“I have so many customers who are very conscientious of what brands they purchase in regards to the ownership of the brewery,” says Sarah Pederson. “I don't know if these people refuse to shop at Walmart or on Amazon, but I'm curious to hear from them.”
The area where Amazon really could hurt small businesses is pricing. “The biggest concern is that a company of the scale and with the cash on hand of an Amazon can subsidize their service to undercut other retailers. The other concern would be if producers and distributors give them outsized allocations of limited-release beers,” comments Singmaster.
Beermonger is more concerned about the beer itself. “I know not all beer is stored properly. I see it in big stores, but also specialty stores. If people get inferior product that was stored and shipped under less-than-ideal conditions, they may blame the brewery for making bad beer. This is a problem that often comes up and I see this new delivery system increasing the likelihood of beer that is ‘off.’”
Overall, these craft-centric retailers were interested in following this new wave of beer delivery, but didn’t seem overly worried about competition. In some cases, they were even encouraging.
“I am all for consumers having as many options and choices available to them as possible,” says Singmaster. “For those that prefer to have their groceries delivered rather than visiting stores in person, there is no reason they shouldn't be able to put beer and wine into the mix.”
“Convenience sells. This move by Amazon and Whole Foods is a sign of the times, and we shouldn't be surprised by it. In fact, we should be prepared for more of it. People are very emotional, and often fearful, about big business and how it takes over. It's not necessarily a bad thing for the craft beer movement, but it sure is an interesting twist in this ever-changing industry.”
One thing is for sure, now that there are more ways to get beer delivered, Amazon won’t be the only one to get into the business. Additional specialty retailers are likely on the way. We already have draft growler beer subscription services in companies like Hopsy and bottle subscription through Tavour, among others.
By Jim McLaren
For the Oregon Beer Growler
“This is a man's world, this is a man's world
But it wouldn't be nothing, nothing without a woman or a girl”
Erika Huston has a good, throaty laugh, and on a sunny April afternoon it’s bouncing around the empty Logsdon Barrel House & Taproom on Fourth Street in Hood River as she says, “I knew you’d ask me something like this.”
The question is — what does a woman bring to the beer business that a man doesn’t? “Without sounding sexist,” Huston begins, “I think women bring a maternal instinct, a maternal quality, of wanting to take care of people and make sure they’re happy. I also think we’re used to cooking, so our palate is a little better.”
How Erika Huston worked her way into managing the Logsdon Barrel House has to do with her history with Oregon beer. “I started drinking beer when I was (mumble) years old,” she said with another hearty laugh. “I was canvassing for OSPIRG (Oregon Students Public Interest Research Group) in Eugene. Henry Weinhard’s was considered craft beer back then. I tried my first taste of Blue Boar and I was, WOW, I didn’t know beer could taste like this. My dad drank mostly Old Milwaukee and Hamm’s.”
Huston moved to Portland in the early ‘90s and her palate took another jolt. While Widmer Brothers Brewing, Pyramid (formerly Hart Brewing) and Portland Brewing Company were growing fast, Huston was finding something with a different taste than what they were offering. “What really did it for me was when I had my first taste of Belgian beer. I have an older brother who is very passionate about beer as well. He’d been to Belgium and we went to Belmont Station and bought a few bottles. I tried a Duvel and it just blew my mind. I was like, ‘This is not beer. What is this?’”
The strong, golden ale would fire a passion taking Huston to the front door of her beer career. In 2004, the Concordia Ale House opened in Portland and Huston knew where her future lay. “They were very Belgian-centric at first. I thought, I have to work here.” Quickly, she took her beertending skills from Concordia to County Cork Public House and on to Saraveza. She found her way to Saraveza, the North Portland temple of all things beer, because a friend worked there. She hung around so much that it was just logical to ask for a job. Impressed by Huston’s background, her growing knowledge of beer and her passion, Saraveza owner Sarah Pederson immediately hired her.
The job became Huston’s graduate school, a place where beertenders do more than just pull you another draft. “Definitely, yeah, you have to be very knowledgeable about all of the things coming out. It’s overwhelming because – especially if you work in a craft beer bar that has rotating taps – there are things coming from out of state, there are constantly new breweries opening in Portland and Oregon. So, yeah, you have to be on top of your game. And, you also have to really get to know your customers; what their taste is, what they would like to see, like to try.”
Huston’s six-year stay at Saraveza was a golden time for the shop. As beer buyer, she helped it earn national attention as one of the 100 Best Beer Bars in the country as chosen by Draft magazine. She says selecting which beers fill the Saraveza coolers and come from its taps “is a constant balancing act. I refer to it more as a Tetris game. You’ve got these spaces to fill and you’re trying to make sure they all fit together like the pieces of a puzzle. You don’t want to have all of one style that you’re sticking with. You want to try and satisfy as many palates as possible.”
This is when those maternal instincts come into play. You have an audience you want to serve, but you can also serve the beer makers, especially the new ones who need to get into your shop.
“That was the biggest challenge for me, the biggest hurdle to overcome” she says. “You could smash someone’s dreams. It’s a very personal thing, to make beer. You have someone who is just starting a brewery. They’re coming to you and want you to try something. So I just learned to be very constructive and just be honest and say, you know, ‘I think that this could be good if you maybe tried a different variety of hop.’” Huston’s philosophy builds loyalty with the beer makers and the beer drinkers.
Looking at it from outside, it seems obvious now. Huston and Saraveza couldn’t last. As Sarah Pederson says, Huston made a lifestyle choice, but also a beer-style choice.
“I have roots in the area,” Huston says about Hood River. “I have a lot of friends who work at the breweries out here and I was coming out here to go camping or visit them it seemed like every other weekend during the summer. In the back of my mind I always wanted to move. But until I was offered this job, I didn’t have the fire lit under me to make it happen.”
The job offer also brought her back to the beer style she loves. “Logsdon makes all Belgian farmhouse-inspired beers,” she said. “We have a Flanders red beer. We do spontaneous fermentation, so some stuff that’s more on the tart side. We secondary ferment some stuff with fruit. Almost everything is barrel aged. And it is actually on an operating farm. The brewery is inside of a barn.”
For now, Huston is happy where she is. Such a job was one of her goals. Managing a barrelhouse allows her to be the link between beer maker and beer drinker to the benefit of each. She can take beer drinkers to places they might not otherwise go. And she can help the beer maker understand why people like — or don’t like — what they are doing. It’s a good role for a beer mother.
Logsdon Barrel House & Taproom
[a] 101 Fourth St., Hood River
By Andi Prewitt
Of the Oregon Beer Growler
“I’m just trying to keep the past alive as best I can,” Dave Wills said while hovering over a blender inside his brewery.
That was one of the more monumental tasks on his list in what shaped up to be a busy day. While tending to business at Oregon Trail in downtown Corvallis one Saturday afternoon, Wills also had a scheduled tour leading the Oregon Brew Crew through the uniquely configured three-story facility. Like an enthusiastic professor, he peppered his lecture with vivid anecdotes and quizzed the listeners on the style of each beer they were served from his taps. When the lesson ended, there were only momentary lulls in activity as friends and neighbors popped in through the always-open back door. Wills had a greeting for everyone, pausing while answering interview questions to make a little time for each individual. But there was still salsa to be made. Rising above the hum of the blender stuffed with tomato, diced jalapeno and bunches of cilantro was his laughter sparked by decades-old memories. It was then it became evident that every day Wills is at Oregon Trail, he’s fulfilling his stated goal — keeping the past alive.
Wills never set out to be leading a brewery, but to those who know him it’s no surprise he’s ended up in that role. They describe him as someone who can motivate others and his energy level is like a brew kettle boiling over. It may seem a bit incongruous that the man who’s served as mentor to many now-established brewers once tossed a batch of homebrew for fear of something akin to food poisoning if he actually drank his own concoction. But Wills’ start in making beer came at a time when President Jimmy Carter had just legalized the activity and ingredients were often of questionable quality.
Wills’ first exposure to good beer actually all began with a woman. When he was 20 years old, his girlfriend surprised him by announcing she was going to London. That motivated Wills to go, too, a couple of months later. It was the late 1970s, so the variety of any beer that might have been considered craft was limited to Anchor and Henry Weinhard's. So seven weeks abroad and a Eurail pass provided Wills with a much-needed crash course in the world of beer. Following the whirlwind trip, Wills transferred to Oregon State University for the agriculture program. He’d already done two years of study in the field at a junior college in his home state of California. The move north exposed him not only to his first live hop plant, it’s also where he stumbled across a sign outside of a natural food store reading “Homebrewing Class.” Wills said to himself, ‘Now I think I’m gonna take that,’ and he did. Two women ran the instructional session, which was unique for the era. It was held in one of their homes and that’s where Wills realized how good a do-it-yourself brew could taste.
Around the same time, Wills took his own field trip to a nearby U.S. Department of Agriculture hop research farm because he wanted to grow his own. The difference between what was coming from the dirt and what was offered by many supply shops was striking. “And they broke out these beautiful green hops that were just — beautiful! Bright green,” Wills described. “And the hops I was buying from the grocery store, which just had the hops on the — you know, hops should really be kept refrigerated or frozen to keep ‘em nice. But what was being huckstered off on the homebrewer back then was just these old, stale hops.”
Experience with hops the color and consistency of yellowing, aged newspaper led to a business idea. As a recent graduate of OSU at this point, Wills began thinking about homebrewers across the country, most of whom were not living in hop-growing states like Oregon. He figured there must be an opportunity to sell fresher cones to these markets. A local hop breeder suggested that Wills get things started by talking to the Colemans, a hop farm family that still operates out of the Woodburn area. They put Wills to work on the property during harvest season. “And after that month, I drove off with my little Datsun pickup full of hops and put a little $14 classified ad in the Zymurgy magazine,” Wills said.
With one little ad, the orders started pouring in. Wills had himself a business. To keep the hops chilled, he bought a mini walk-in cooler for the basement of his rental home. Fulfilling customer requests simply meant packing the hops in plastic, resealable bags and then mailing them off. That was in 1982. And Freshops is still going strong with Wills at the helm.
Some of Wills’ product was sold in the Old World Deli, which in addition to soups, salads and sandwiches, was one of a few outlets that provided the town with homebrew ingredients. It also served as the site that brought together Wills; Ted Cox, owner of the deli; and Jerry Shadomy, who founded Oregon Trail in a corner of the building. All three were members of the Heart of the Valley Homebrewers club. The first meeting took place at Cox’s house before they put an ad in the paper advertising the next event at the deli. Shadomy, who had been winning a lot of awards for his homebrew, ended up gathering enough people who wanted to invest in a local brewery and started Oregon Trail after acquiring a 7-barrel system from Hart Brewing (later known as Pyramid). Wills describes himself as a hired hand back then who helped scrap parts together since there were no major equipment manufacturers, particularly for a smaller-scale brewery at that time. He characterized Shadomy as extraordinarily intelligent and somewhat eccentric person. But brewing the same beer over and over became dull to someone who needed new stimuli. Ultimately, Shadomy wasn’t able to maintain the business. That’s when Wills stepped in.
“I just kept it alive because I wasn’t going to just let this place go to auction after all of that love and sweat and everything that went into it,” he explained. “The space is awesome. It’s very well engineered and designed — and gravity flow — and it’s just a cool thing.”
His bookkeeper Rita Whitted added, “Dave is the reason it’s still here and not a past-tense thing.”
The space is certainly something special. Not all of it is pretty. The brewery is cramped. Three stories means lugging bags of grain up a lot of steep stairs. Some of the walls are just suggestions — beams with wiring that lays bare instead of normally being covered by Sheetrock. But after more than a century of wear and tear on the building, these signs of aging are like a historical record — proof that hard work was done here and people found purpose in this structure. In fact, that section of real estate has now been home to three breweries, according to deli owner Cox. He spoke breathlessly and passionately about the history, as if he couldn’t get the words out fast enough. The two earlier brewhouses operated in the 1870s and 1880s. One went out of business during a rough economic patch and the other burned down, as described by Cox. Oregon Trail, then, continues a legacy, a tradition, in downtown Corvallis.
Oregon Trail’s influence also extends to breweries across the state. Because of its proximity to OSU, plenty of fermentation science students have practiced making beer in that location. That application and Wills’ guidance have proved invaluable for many who’ve either opened their own breweries or gotten jobs at larger operations. John Marliave, co-owner of Corvallis’ Flat Tail Brewing, was one of those who benefitted from the hands-on involvement at Oregon Trail. “Yeah, I owe Dave a lot of where I am today because that experience isn’t something you get,” he noted.
Wills, whose father was a teacher, said he has some of that same urge to guide others in his genes. Bookkeeper Whitted agreed. “And the best teacher. Not the easiest teacher.” Wills was mentoring long before Oregon Trail, according to Mary Shannon O’Boyle, a former president of Heart of the Valley Homebrewers. She recounted that after meeting him in the 1980s, shortly after he helped start the club, he was very encouraging. “He convinced me to do my first beer and it was a pale ale. And we entered it in the county fair, the first county fair that allowed beer to be entered — 1984. And he helped me with it and it won a blue ribbon!”
Additionally, Wills recalled that he wished he’d gotten more time in the field while he was in college and that inspired him to take on students at the brewery. “We hardly went outside, so I wanted to see OSU fermentation science kids get the opportunity to do this. And I was hoping maybe one of them would stick around,” Wills said. “But that hasn’t happened yet.”
And that’s where the reward of teaching conflicts with the realities of running a business. Wills guesses he’s had 20 or so brewers come and go. “So having them turnover like that, that has made it impossible for us to grow,” he said. “You can’t have a new brewer every 12 to 18 months.” Wills continues to search for somebody who wants to help be an owner and invest in the brewery. Ultimately, he doesn’t want to sell it. In the meantime, he’s got a new brewer who has been on board since March. Whitted praised his beer making and attention to detail.
When asked why he sticks with the brewery despite the ups and downs, Wills’ friends are quick to answer: He doesn’t give up. He’s hardworking. He’s determined. He always looks for the next challenge. The liveliness in Wills’ eyes reveals another reason: he is a man who is constantly in motion and thoroughly enjoys connecting with others through his work. “He knows what he’s doing and he established a group of people throughout the entire region,” O’Boyle said, “and I know that sounds like I’m a fan. But as a friend, I’ve watched him bail people out who’ve needed help and also be respected for the fact that he knows what he’s doing.”
Beyond stabilizing the brewery, Wills wants to intensify his commitment to sustainability. He currently sells beer out of the adorably shaped party pig dispensers because they’re reusable and fit within the brewery’s footprint better than a bottling line. Of course, growlers are also welcome. Wills would like to see an overall consumption shift — less focus on obtaining beer bottles from across the country or world and more commitment to drinking local beer much in the way we would source milk from area farms. And in staying with the spirit of the brewery’s name, he has another wish: “I hope I see our beer getting delivered by covered wagon in my lifetime in the local community.”
In 2043, the original Oregon Trail will mark its 200th anniversary. Wills says he’ll be here. “Not sure what I’ll be doing. I’ll be drinking beer, I think, I hope, if my liver will make it that far,” he laughs. “I’d love to be there for the 200th anniversary and seeing this whole Oregon Trail thing will be an awesome visit to the past. I think it’d be awesome to see that kind of history all tied in. A lot’s going to change in the next 28 years.”
But rest assured, he’ll continue to keep the past alive — and kicking.
By John Foyston
I've been banging this drum for a few years now — that the corporate owners of Pyramid and Portland Brewing are squandering valuable, historic brands by running them by remote control, as it were, from corporate offices far away from here.
Recently, I got to meet Rob Rentsch, the new Portland-based general manager of Pyramid and Portland Brewing, whose job it is to restore the luster to a couple of great Northwest brands and make them a vital part of our craft beer community again. I think he's just the man for the job.
We met in the beer garden off the Portland Brewing Taproom over pints of fresh-hop Mac's Amber, and Rentsch — tieless in an open-collar white shirt — told me of his career in the beverage business, which includes stints with high-end wine and spirits distributors as a brand manager for tipples as varied as The Macallan whisky and Piper-Heidsieck Champagne. He and his family moved to Portland eight years ago and he worked most of that time at Craft Brew Alliance, where he helped reinvigorate the Red Hook brand and develop the CBA portfolio.
“I love craft beer,” he said. “That's where I'm staying because it's the most dynamic part of the beverage industry. My job as general manager of Pyramid and Portland Brewing is to restore the luster of those heritage brands in an ever-more competitive marketplace and to make them vital parts of the Northwest craft brewing community again.”
The brands are lackluster performers in the current market for a couple of reasons. Pyramid Brewing bought Portland Brewing in 2004, and was subsequently bought by Magic Hat Brewing, then North American Breweries in 2010. Which was bought in 2012 by the Costa Rican company, Florida Ice & Farm Co., so it's easy to see how two Northwest brands could get lost in that shuffle.
“The business has had multiple owners and multiple strategies over the last few years,” Rentsch said, “and the brands were run from places other than Seattle or Portland.”
Rentsch, whose office is in the Portland brewery, says the exciting part for him is that this new general manager position signals the desire to run the brands from their home base. “For the past few years, Pyramid and Portland Brewing have been largely silent — we haven't had a place at the table. I want to restore the greatness of these heritage brands because you can't buy or manufacture that kind of history.”
He acknowledges that laurels are nothing to be rested upon in the current market, which worships the latest/greatest/hoppiest/oakiest/sourest/newest/most extreme beers and breweries, but he's confident that there's room for reinvigorated Pyramid and Portland Brewing brands, and recent beers such as Pyramid's Lord Alesworth English-Style Royal Ale affirm that the brew crew is more than up to the task. “We can't just look back, we have to be relevant to today's markets and consumers,” he said, “a bit like Porsche: the first 911 was from the 1960s, but modern Porsches are still identifiable as an evolution of that basic form.
“I want to acknowledge our history and heritage and become an ongoing part of Portland beer history as it’s developing now. We have great beers, great people and a great culture that will help us do that. There's a real drive and excitement about becoming more involved with our craft beer community again.”
And Rentsch is staying in Portland, which he says feels like home after years on the East Coast. He's even commuting by bicycle out to industrial Northwest from his Southeast Portland home ... “But ask me how that's going when February rolls around,” he laughed.
By Sam Wheeler
For the Oregon Beer Growler
Southern Oregon’s craft beer scene is in for another big boost as newly founded Common Block Brewing Company prepares to open its doors and taps in downtown Medford.
The new brewery-restaurant venture from Ashland-based Standing Stone Brewing Company’s former co-owners and operators Alex and Danielle Amarotico is slated for a December opening. The industry-savvy Amaroticos, who ran Standing Stone for the last 18 years, had been batting around the idea of starting a new brewpub for the last two years before deciding in February that it was time to start from scratch, Danielle Amarotico said.
“Over the years, we’ve looked at a few different places. When we looked at this one, we got super excited because we could actually see a vision of an amazing brewery. It’s a really beautiful pocket of downtown,” she said. “We are absolutely looking forward to this adventure. The opportunity presented itself and we loved the building. This one felt just perfect.”
Medford’s 1947 Monarch Building, with its strong Streamline Moderne style of architecture, stands as a historic focal point in a newly developed portion of downtown known as The Commons. The former and first Dodge dealership building in Medford will have working garage doors to connect one outside deck to the main restaurant and brewery, where construction plans call for a fireplace and mezzanine.
With about 200 planned indoor seats and 100 more split between two decks outside, patrons will be able to overlook adjacent Pear Blossom Park or main Medford thoroughfare Riverside Avenue. Inside, the mezzanine will house seating and what will most likely be a 15-barrel brewing system, complete with a hop back to ensure fresh hops are used in the brewing process, Danielle Amarotico said. The couple plans to hire between 50-60 employees for the restaurant and brewery. Current Standing Stone assistant brewer John Donehower, who formerly worked as a production brewer at Pyramid Brewing Company, will head brewing operations for Common Block. He’ll be charged with developing all of the beers.
“We’re so excited to have just named John as our brewer. He’s really great.” Danielle Amarotico said.
At this point, Common Block isn’t considering production status for its brewery. “We just want to open our doors and get our feet wet selling our own and other local brews,” Danielle Amarotico explained.
It’s very possible, because of how backed up the brew equipment industry is, that there will be some lag time between the restaurant and brewery openings.
“It’s very likely we’ll have the restaurant open before the brewery. We’re just not going to wait to open based on that alone,” Danielle Amarotico said.
But beer drinkers rest assured, craft brews from around the State of Jefferson will still be flowing from Common Block’s taps before its own brews begin to boil.
Diners can expect a family-friendly atmosphere and well-rounded lunch and dinner menu from the restaurant. And just because the couple is walking away from Standing Stone, don’t expect them to leave that brewery’s flagship sense of sustainability behind.
“It’s just who we are. Where we go, I assume it will follow,” Danielle Amarotico said. “And it certainly has room to grow.”
“We are both just really, really excited,” she said.
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