By Ezra Johnson-Greenough
For the Oregon Beer Growler
Who’s afraid of the seasonal creep? It sneaks up when you least expect it with autumn pumpkin-spiced beers in August and malty, strong winter ales in September. The seasonal creep lures you in with your favorite summer seasonal when spring rain is still falling, but mysteriously disappears by August.
If you’re one of those people surprised to find 10 Barrel Brewing’s Jamaican Me Pumpkin available in the dog days of summer or Deschutes Jubelale before the first leaf hits the ground in fall, then you’ve been smacked by seasonal creep. Pumpkin beers are a controversial new seasonal hit, but usually debut in stores before pumpkins. As I write this, it’s a clear blue sunny day and there’s a bottle of 2016 Deschutes Jubelale on my desk. Ironically, this year’s Jubelale art is called “First Snow,” while winter still seems nowhere in sight.
Understanding why seasonal creep strikes is to understand consumer buying habits and the supermarket strategy. In many ways, craft beer has blossomed on the back of seasonal beer releases. Where bars and taprooms would once carry the same beers year-round, drinkers began craving diversity. Seasonals were the first rotating, specialty offerings before limited-edition one-offs were a thing. We grew accustomed to looking forward to our favorite seasonal all year. No doubt there is value in hanging a beer release on a holiday, but it’s a double-edged sword.
The quickest way to grow a brewery is by getting beer into bottles and onto supermarket shelves.
A store will grant a brewery a certain number of stock keeping units (SKUs) or how many varieties they’ll carry. These slots must remain filled because an empty row is lost revenue. It’s difficult to capture more than a few SKUs if you’re a small brewer, and if you can’t keep them filled, you’re out. As Jason Randles, digital marketing director for Deschutes Brewery explains it, “You can’t have empty shelves at retail, so you have to be ready to backfill with the next seasonal because they share the same SKU.”
Seasonals are often intrinsically connected to holidays. Breakside Brewery’s head brewer and former Oregon Brewers Guild president Ben Edmunds says, “We've found that brewing and rolling out a beer attached to a very specific season or holiday really shifts people's attention away from the beer and onto the season in question. And, unfortunately, this means that if you release beers "late" in a marketing season — say releasing a "winter beer" on Jan. 15 or a pumpkin beer on Oct. 20 — the beers don't sell as well as they would if they were released earlier.”
“Summer seasonals stop moving towards the end of August. Holiday beers like Jubelale stop moving on December 31st,” adds Jason Randles. “Another interesting point about seasonals is that the trends are very soft. In the past, consumers would go to seasonals for variety and change, but now change is everywhere. “
The McMenamins locations throughout the Pacific Northwest regularly tie their beer releases to holidays. Black Widow Porter is a rare McMenamins bottle that only makes an appearance around Halloween. McMenamins hopes that supply will be gone by Nov. 11 when the Christmas-themed Kris Kringle Traditional Yuletide Ale comes out.
“When should a winter seasonal be released? I'm not sure, but I do think that if you're putting a beer out marketed with snowcapped mountains, Santa Claus or winter landscapes on the label before Oct. 1, you're letting marketing drive a lot of your beer-making decisions” says Ben Edmunds.
Deschutes Brewery is the largest independent brewery in the state, the eighth largest in the country. Their winter seasonal Jubelale is one of the region’s most famous, now in its 29th year. But even a classic like Jubelale can struggle in the market. Jason Randles admits Jubelale has hit as early as late August to ensure sellout by the holidays. However, Deschutes is making attempts to release seasonals more in line with the actual seasons.
“We did our best to address this seasonal creep this year by introducing a fourth seasonal, Hopzeit, but it didn’t work out as well as we had planned,” Randles says. “Hopzeit was supposed to be available for about six-to-eight weeks in late August through early October, but Hop Slice went long and is still on the shelf in Oregon. Hopzeit was supposed to push the Jubelale release to its intended early October release date.” Still, October ain’t bad when compared to an August release.
At Breakside Brewery, they have found their own way to stay out of reach of the seasonal creep.
“Our solution has been to avoid attaching our bottled, rotating beers to a particular season. You won't see any of the seasons or holidays specifically mentioned in the marketing or imagery for our rotating beers. The exception to this is some draft beers” said Ben Edmunds.
So if you’re as afraid of seasonal creep as I am, do your best to support year-round beers and drink your seasonals fresh and in high quantity!
By Erica Tiffany-Brown
Of the Oregon Beer Growler
For the last three years, I’ve dressed up as a hop during the Halloween season because a.) hops are awesome, and b.) I’m both too lazy and not creative enough to conjure up some other costume. Although I love traditions, I’m growing tired of doing the same thing year after year. But one thing I never get tired of is Oregon beer — so, I’ve decided to brew up some new rituals for all of us featuring our favorite treat. Below, you’ll find four different fall activities — beyond just Halloween — and the beers that go with them. October will never be the same again!
Ashland’s Caldera Brewing is already Halloween-friendly thanks to their logo, a bubbling black cauldron. But what will really put you under their spell is the Toasted Coconut Chocolate Porter. The brewery uses in-house toasted coconut chips and natural liquid chocolate to create nothing short of Mounds bar goodness. The beer already claims to be dessert in a glass, so why not take your state of sugar-induced bliss one step further by pairing it with the Hershey’s tropical treat? | 6.2% ABV, 24 IBUs
Aside from having a great name, Nut Crusher Peanut Butter Porter from Wild Ride Brewing in Redmond blends the chocolatey, caramelly, nutty notes loved by porter fans and amplifies them times a thousand with an undeniably creamy peanut butter flavor. It’s a beer that pairs well with E.T.’s favorite food group — Reese’s Pieces. Added bonus: The candies will double as a type of breadcrumb trail when you’ve imbibed too many beers and can’t find your way back home! | 6% ABV, 18 IBUs
Fall Activity Pairing: Trick-or-Treating
Even though you’re too big to get away with going door-to-door asking for candy — unless you secretly steal from your kid’s stash — there are likely plenty of leftovers from that giant variety pack you had every intention of handing out to costumed little monsters. Instead of ravaging it like a zombie, here are some more Oregon beer and candy pairings to help you savor every last bite: Rusty Truck Brewing’s Taft Toffee Porter with Heath bars, Base Camp Brewing’s S’more Stout with Peeps marshmallows, and Rogue’s Hazelnut Brown Nectar with Ferrero Rocher.
Pumpkin Spice and Everything Nice
Pumpkin beer (or pumpkin anything for that matter) is one of those things people either seem to love or hate. But even the biggest pumpkin skeptic could be made into a believer with Rogue’s annual Pumpkin Patch Ale. “Crafted from patch to batch,” each year Rogue employees pick fresh pumpkins from Rogue Farms in Independence, load them up and drive them 77 miles to the Newport brewery. The pumpkins are then roasted and pitched into the brew kettle, creating a final product that rivals even the best witch’s brew. | 6.1% ABV, 25 IBUs
Complex enough to be in a category all on its own, Cascade Brewing’s Pumpkin Smash is not for the average pumpkin beer fan. The Portland barrel house is highly regarded for its sour beers, and Pumpkin Smash does not disappoint. Each year’s batch offers a different experience — for example, their 2015 version is a blend of blond and quad ales aged in bourbon and brandy barrels for up to 22 months with pumpkin and spices. In September, the brewery released the 2015 blend on draft only, with vintage 2013 and 2014 bottles available for purchase. If the spirits are in your favor, you’ll likely still be able to score a rare bottle at the brewery, or at bottle shops such as Portland’s Belmont Station and The Bier Stein in Eugene. | 10.8%-12.35% ABV
Fall Activity Pairing: Pumpkin Patch
Check out Heiser Farms in Dayton for the ultimate pumpkin overload. On Saturdays and Sundays in October, the farm has cannons that shoot pumpkins more than a quarter of a mile! They will also be serving Heiser Pumpkin Ale from Silverton’s Seven Brides Brewing, a brew made with pumpkins grown right on the farm.
Originally released as a seasonal in 2014, Ninkasi’s Dawn of the Red has become almost as much of a cult classic as the movie it’s named after — 1978 horror film “Dawn of the Dead.” The brewery’s label designer and art director, Tony Figoli, is obviously a fan of the film, so what better reason to add this zombie-themed pairing to your to-do list this Halloween season and beyond? According to the Eugene brewery, “it doesn’t take brains to know this IRA is a delicious choice any time of year!” | 7% ABV, 75 IBUs
The infamous Black Widow only summons herself two weeks out of the year, but she always leaves a lasting impression. Originally brewed at the McMenamins Thompson Brewery 25 years ago on October 15, 1991, this deep-black porter infused with licorice root is so enchanting she will be the star of her own “Widow’s Weekend” at various locations. While she’s available October 15 through Halloween at all McMenamins pubs, the Thompson Brewery usually releases the popular seasonal earlier than the rest. But don’t get too lost in her web, as she won’t be here for long! | 7.35% ABV, 30 IBU
Fall Activity Pairing: Scary Movie Marathon
Although there is a 1987 crime thriller which shares the name “Black Widow,” McMenamins has a lot more to offer than that in the scary movie department this month. The company’s Mission Theater and Pub in Portland offers a variety of screenings all year long, but in October, you’ll find that classic spooky movies are their specialty. “The Craft” and “Scream” are both celebrating their 20th anniversaries, “Little Shop of Horrors” is celebrating its 30th, and “Carrie” is celebrating its 40th. There will be multiple showings of each, along with the movie “Se7en.” Don’t forget to order your favorite McMenamins beer as liquid courage as you prepare to be scared!
Putting the Oktober in Oktoberfest
If you’re pumpkin-phobic, have no fear, Deschutes is here! The brewery recently added a new fall seasonal to its lineup: Hopzeit Autumn IPA. While this beer may or may not conform to the Reinheitsgebot (a German purity law only allowing water, barley and hops as ingredients), the beer is at least “100-percent gourd free” according to the brewery, and “blends the malt body and flavor of a Marzen with the hop profile of an IPA.” It even has its own hashtag: #SayNoToPumpkinBeer. | 7% ABV, 60 IBUs
For those of you wanting something you could drink a few steins of without being frightened by flavors, this section’s for you. Block 15 Brewing’s Autumn Farmhouse Ale, dubbed as a “harvest celebration of Pacific Northwest regional farms,” is a part of the brewery’s seasonal bottle-conditioned series. The beer truly lives up to its description, featuring organic North American malts, organic oats from Green Willow Grains, Willamette Valley hops, and honey from Queen Bee Apiaries, also located in Corvallis. | 7.4% ABV
Fall Activity Pairing: Oktoberfest
Although Munich’s famous Oktoberfest may be over, luckily for you there are still some Oregon breweries that are hosting their own versions of the revered German celebration this month, including Block 15’s Bloktoberfest on Oct. 21 (Pro Tip: You get free entry if you wear German-themed clothing). On Oct. 8 in Portland, not only is Zoiglhaus Brewing hosting its own Oktoberfest, but Widmer Brothers Brewing will be putting on an Oktoberfest at Pioneer Courthouse Square featuring rock band X Ambassadors.
No matter how you’re celebrating this month, don’t be too spooked to try a new Oregon beer!
Ron Gansberg (right), brewmaster for Cascade Brewing Barrel House, says the biggest challenge when creating spiced beer is having enough time to spend with the spice in raw form to obtain the most complete understanding of how to use each one. Kevin Martin, lead blender, agrees that time is a huge ingredient. Photo by Emma Browne
By Kris McDowell
For the Oregon Beer Growler
The holidays wouldn't be the same without spices — they infuse the air with warm, welcoming aromas and contribute distinct flavors to food and drink — bringing to mind memories of gatherings filled with family, friends and cheer.
Cascade Brewing Barrel House, led by Ron Gansberg, is a brewery that fully embraces the use of spices in their beers. While they offer spice beers year-round, many people tend to associate fall with the flavorful variety as we begin to turn to seasonal food that works well with spices, like pumpkins and apples, which are also in abundance. One of many spiced beers Cascade turns out is called Pumpkin Smash, which is made with local, organic Cinderella pumpkins from Sauvie Island that are then roasted in-house. The Northwest-style sour ale is barrel aged for 11 months and still highly drinkable at 11.4 percent ABV due to a combination of spices that bring to mind pumpkin pie.
The use of spices is not new, having been a mainstay in beer making since the beginning, but in recent history their presence has been overshadowed by other ingredients — primarily hops. Ron’s work continues to buck that trend and it’s an ongoing project to master Cascade’s spiced beer game. When asked what the biggest challenge is when creating spiced beer, his answer was having enough time to spend with the spice in raw form to obtain the most complete understanding of how and when to use each one. Some spices are more stable than others, retaining consistency throughout the life of the beer; others might be more prominent early on only to eventually fade, quickly or slowly, as the beer matures. That factor is particularly important at Cascade since so many of their beers spend time aging in barrels. Kevin Martin, lead blender at Cascade, explains that when making spiced beer, it must be understood that "time is a huge ingredient."
Just as hops can be added during the boil, during aging or even right before serving by using a Randall, spices may also be introduced at different points throughout the beer-making process. Cascade's spice regimen includes kettle spicing, barrel spicing and spicing at blending, all of which have been developed over time with the help of detailed notes that track how the spices are expressed in the beer. The careful note taking allows Cascade to refine its processes.
Kettle spicing happens during brewing and builds a good base layer of flavor. When added at this point, the flavors have the opportunity to not only be more integrated, but they may also be transformed at the molecular level during fermentation. Barrel spicing doesn't provide the level of integration that kettle spicing does, but just as an application of salt and pepper enhances a dish before it’s served, adding the element as the beer ages is an important step in creating the final product. Both methods are important, each providing their own flavor contribution to the beer. Then comes the "eleventh hour correction," or spicing at blending. This is the blender's last hurrah with the beer in an effort to make it the perfect concoction.
Vlad the Imp Aler, a sour ale that is a blend of blonde quads, tripels and blondes that have been aged more than 18 months in bourbon and wine barrels, was the first spiced beer that Ron made at Cascade. When asked why he first decided to make a spiced beer, Ron said it was because he felt that the spicing complemented where the beer was going and also helped define and frame the brew. As for the how — his process and way of doing things — that’s something he’s intentionally developed through trial and error without turning to other breweries’ methods as a model. While one might think it would be useful to learn from what others are doing, his view is that if he learned other breweries' processes, essentially he'd just be making their beers instead of making his own. That's a pretty enlightened view, even if it has meant that he's had to work harder to figure it out on his own rather than learning from others.
Ron’s independence isn’t the only element that makes Cascade’s beers so unique. The brewery’s extensive blending program also sets it apart. Vlad the Imp Aler is a prime example, drawing from multiple styles and likely multiple vintages each time it's created. And blending is not for the faint of heart. While with brewing you can experiment with test batches, blending cannot feasibly be done small-scale. As Ron explained it, blending is something he’s just had to go forward with despite any fear of the outcome. Were he to have proceeded with caution, giving into uncertainty and concern, Cascade would be light-years behind where they are today. Thankfully, Ron forged ahead.
One of his newest creations is Mulled Apple Sour. Just as Pumpkin Smash was made with spices you’d associate with pumpkin pie, this beer is reminiscent of freshly baked apple pie due to the spices, vanilla and honey. Presented for the first time this year, as the chill was just starting to creep into the air, it's a strong opening act to Glueh Kriek. Cradling the glass of warm liquid is as comforting as being handed a plate of fresh-from-the-oven pie that was almost cut too soon, allowing the warm goodness to ooze out.
Glueh Kriek, a mulled beer some may have enjoyed last year, is both sweeter and more acidic than the Mulled Apple Sour, with an intense cherry flavor and undeniable presence of cinnamon and clove. Deep red in color, served with a clove-spiked orange slice, breathing in its aroma is like breathing in the best of the holidays. It’s a beer that fully embodies the depth and breadth of Cascade’s spicing and blending program.
So what's next for Cascade? There's no clear answer, but Ron is continually bringing in new spices and experimenting with them to determine which express themselves well and which do not. Those in the former group will get further attention to figure out how and when to apply each spice to bring them to their fullest potential. Then there are some that fall in between, such as cardamom, which are much more challenging to apply. Not one to shy away from the challenge, it's more a matter of when, not if, Ron will unlock the key to using it. Whatever the result, it's sure to be a unique creation — the result of the dedication to the craft of brewing, spicing and blending that Cascade is known for.
Cascade Brewing Barrel House
[a] 939 SE Belmont St., Portland
By Kris McDowell
For the Oregon Beer Growler
Love 'em or hate 'em, pumpkin beers are a fall staple that vary widely from pale, sessionable offerings to heavy, hearty brews. One of the best in Oregon falls in the latter camp and comes from 9-year-old Oakshire Brewing in Eugene. Big Black Jack Imperial Chocolate Pumpkin Porter gets a rating of 94 out of 100 on RateBeer, so while it might not be everyone's cup of tea there are plenty of people that enjoy the boldly flavored beer.
Oakshire's head brewer, Matt Van Wyk, brought the recipe for Big Black Jack with him when he started there six years ago. The first small batch was brewed the following year and started out as many specialty beers do — being a keg-only offering. Beer drinkers took to it quickly, however, and within a couple of years Oakshire began selling it in 22-ounce bottles as well.
The recipe has basically remained the same since Matt started making it, with only minor malt changes based on availability. He describes it as a hands-on beer due to the spices — nutmeg, dried ginger, whole cloves and cinnamon chips — that go into every batch. Similar in variety and amount to a premixed pumpkin pie spice blend, Matt's hand weighing ensures the beer comes out just the way he intended. After weighing, the spices are put into mesh bags, the equivalent of gigantic tea bags, which are then placed into buckets marked with the time each will be added to the boil. Just as "mise en place" allows a chef's process to flow smoothly, having the "tea bags" ready allows the Oakshire brewers a smoother brew day. Most brew days, the team is juggling three batches, transferring them from tank to tank, one after another. A delay with one batch could throw off the entire brew day. And even when Matt isn't leading the brewing, his process helps grease the wheels for the making of Big Black Jack.
In addition to the spices, each batch of beer gets solid dose of 70 percent dark chocolate and cacao nibs — 10 pounds of each. Unlike spices that might float to the top, these ingredients risk falling to the bottom and scorching the brew kettle. To avoid that problem, hot wort is poured over the chocolate and nibs in a separate bucket to create a sauce of sorts that’s then added to the boil. Lucky for the brewing staff, there’s always plenty of wort-chocolate to spare and Matt traditionally treats everyone to sundaes by bringing in ice cream the days the beer is brewed.
Pumpkin brews are often a point of contention for beer lovers because they tend to hit the shelves and taps before the pumpkins could realistically be harvested most years. But Oakshire plans ahead while using pumpkins from Stahlbush Island Farms in Corvallis. The team roasts, purees and freezes pumpkin every year, so the puree used in this year's batch of Big Black Jack actually came from last year's pumpkins. It's a method that eliminates the unpredictability of the growing season and allows the beer to be brewed in August, well before any local pumpkins could be harvested and processed, with the finished product reaching craft beer drinkers' lips in early September.
Being a spiced beer, Big Black Jack is one that is best when it’s fresh in order to experience the full spice profile. But the fact that it's also an imperial porter, coming in at 7.5 percent ABV, the beer can hold up to a bit of aging. Its flavor will change after a couple months, with the spice notes retreating, allowing the chocolate and roasty characteristics to become more assertive.
Knowing his beer was suitable for aging, Matt went one step further last year and aged part of the supply in two Heaven Hill bourbon whiskey barrels. A recent sampling confirmed that as it has aged, the spice notes have mellowed out — almost to the point of being absent. In their place is a rich, wood flavor from the barrels that complements the imperial porter. Fans of barrel-aged beers will likely have to visit Oakshire's Public House in Eugene for a sample, although it's possible that a keg or two may escape and surface at a special event in the Portland area.
Big Black Jack joins a host of other pumpkin beers from Oregon breweries with fall availability.
Oakshire’s Big Black Jack Imperial Pumpkin Porter is made using pumpkins from Stahlbush Island Farms in Corvallis. The squashes are actually roasted, pureed and then frozen the year before in order to eliminate the unpredictability of the growing season. The method also allows the beer to be brewed in August.
Oregon-Brewed Pumpkin Beers
7 Devils Brewing Co. | Winter is Coming Pumpkin Porter | 5.4% ABV | IBUs N/A
Agrarian Ales Brewing Company | Cucurbita | 4.5% ABV | 10 IBUs
Agrarian Ales Brewing Company | Von Tassel | 6% ABV | 15 IBUs
Breakside Brewery | Sweet Potato Mole Mild | 4.2% ABV | 10 IBUs
Burnside Brewing | The Dapper Skeleton | 5.9% ABV | 11 IBUs
Cascade Brewing | Pumpkin Smash Sour Ale | 11.9% ABV | <10 IBUs
Climate City Brewing | Galloping Hessian Pumpkin Ale | 4.5% ABV | 35 IBUs
Ex Novo Brewing Company | Pumpkin Biere de Garde | 8% ABV | 20 IBUs
Fearless Brewing | Smoked Pumpkin Ale | 8.35% ABV | 28 IBUs
Fort George Brewery | Squash Buckler | 6.5% ABV | IBUs N/A
Great Notion Brewing | The Great Blumpkin Ale | ABV/IBUs N/A
Green Dragon Brew Crew | Bring Me Pie | 7% ABV | 25 IBUs
Griess Family Brews | PJ's Pumpkin Pie | 5.4% ABV | 13 IBUs
Ground Breaker Brewing | Squash Ale | 5.7% ABV | 30 IBUs
Hair of the Dog | Greg | 5.5% ABV | IBUs N/A
Laurelwood Public House and Brewery | Laurelwood Pumpkin Ale | 7.5% ABV | 25 IBUs
Lompoc Brewing | Bibbidi Bobbidi Brew | 5% ABV | IBUs N/A
McMenamins Edgefield Brewery | Duskbringer | 6.06% ABV | 14 IBUs
McMenamins Kennedy School | Pumpkin Porter | 6.19% ABV | 12 IBUs
Misty Mountain Brewing | King Under the Pumpkin Russian Imperial Stout | 8.7% ABV | 40 IBUs
Oakshire Brewing | Big Black Jack Imperial Chocolate Pumpkin Porter | 7.5% ABV | IBUs N/A
Opposition Brewing Company | Nickabod Cranium | 6.4% ABV | 37.9 IBUs
pFriem Family Brewers | Pumpkin Bier | 6.9% ABV | 15 IBUs
Portland Brewing | Rico Sauvie Pumpkin Ale with Spices | 6.5% ABV | 30 IBUs
Rock Bottom Restaurant & Brewery | Name TBD | 5.5% ABV | 25 IBUs
Rogue Ales | Rogue Pumpkin Patch Ale | 6.1% ABV | 25 IBUs
Seven Brides Brewing | Heiser's Pumpkin Ale | 6.7% ABV | 15 IBUs
Silver Moon Brewing | Twisted Gourd | 6.8% ABV | 25 IBUs
Stickmen Brewing Company | Imperial Sour Pumpkin Lager | 9.8% ABV | 11 IBUs
StormBreaker Brewing | Pumpkin Peddler | 7.3% ABV | 13 IBUs
Three Mugs Brewing Company | "A Clever Pumpkin Name" Ale | 7.5% ABV | 35 IBUs
Vagabond Brewing | In Gourd We Trust | 5.1% ABV | 25 IBUs
Vertigo Brewing | We Don't Know Jack III | 6.3% ABV | IBUs N/A
OBG Blog Archives
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