By Pechluck Laskey
For the Oregon Beer Growler
Joseph Sundberg has been dreaming about establishing a beer festival since 1999. As a long-standing friend of Rick Carpenter, founder of the Portland and Seattle International Beerfests, Joseph was enthused to contribute ideas. But with his roles of father by day and porter captain at the Hotel Monaco by night, he did not have the time or capital to become a part of the festival. His wife Rebecca said with it just wasn’t realistic when their daughter was younger.
Still, the fire inside him continued to burn.
Working in the hospitality industry, he dug into all the aspects of beer. As he continued to endeavor to his standing now as a 30-year Portland hotel veteran, Joseph had to be Google before Google existed. He tracked down all of the brewing culture the city had to offer so that he could expertly guide hotel guests.
Meanwhile, he was a consistent attendee at the Oregon Brewers Festival. He watched as other festivals grew, such as the Portland International Beerfest and the Holiday Ale Festival, and he traveled to other beer events.
"I just see how happy they make people," Joseph describes. "They can bring a lot of beer people to one place."
On Friday, July 3 through Sunday, July 5, his dream of holding his own event finally comes true with the debut of the Portland Craft Beer Festival (PCBF) at The Fields Neighborhood Park. At least 45 breweries are participating and, remarkably, all of them are within Portland city limits.
Joseph expresses some astonishment there was not already a festival featuring Portland-only beers. While there are other beer festivals in Portland, all of them include beers from outside the city. There was no festival yet that exclusively showcased the quantity, quality and variety that Portland alone can offer. There are 58 brewery locations in the city limits. "If you are really adventurous, you can easily visit five breweries in one day, all in walking distance," Joseph says. Most people see less than a handful during a multiple-day visit — something Joseph sees as a missed opportunity.
PCBF offers a chance for festival patrons to taste beer from almost every Portland brewery in one venue. And Joseph really takes the Portland part of the title to heart.
"We are going to celebrate what no other city in the world can do," Joseph explains. He wants people to be able to sample from breweries scattered across the city to compare and contrast beer. The new fest gives residents a chance to discover a new or small brewery they may never have heard of.
The event has been getting a lot of positive response from visitors to Portland. Rebecca, Joseph’s biggest cheerleader who helps in any way possible — including handing the PCBF website — says many ticket buyers have mentioned they are coming to Portland for the first time to attend PCBF. Several visitors are traveling to PCBF from out of state. Joseph is excited that the festival is promoting Portland.
"I didn't want to do just another festival," Joseph explains. He worked with the event’s other founders to brainstorm ideas to differentiate PCBF and showcase the flavors of the city beyond the beer. For example, festival founding partner Rodney Woodley helped select a variety of local food carts that will be present and he’s presenting artisan cheesemakers who make their product in the city. The ciders featured are also crafted in Portland, as is the wine.
Another unique element of this festival is the creation of a Portland Beer Hall of Fame. On Saturday, July 4, the first five members will be inducted. Both Friday and Saturday only offer admittance to those who are 21 and older. But Sunday is family day and attendees can take advantage of yoga classes for both adults and children as well as a children’s craft market. Joseph says he wants to emulate some of the success he sees at family friendly brewpubs like Laurelwood. "We want the parents to have great beer, but also the whole family is able to enjoy being together."
Another founding partner, Christopher Rhodes, has more than a decade of experience with beer festivals. He’ll be keeping the operational side running smoothly even though that might prove challenging as this is the event’s inaugural year. When the gates open, Joseph is looking forward to "knowing we have put our best foot forward, and that people are enjoying themselves and drinking Portland beers."
Joseph has a history of celebrating beer variety in his personal life. While trying to recall when he crossed over from macro beer to craft beer, he can't choose one brewery that led him to the tipping point. McMenamins, Widmer, Full Sail, Portland Brewing, Bridgeport and Deschutes all are mentioned within a few minutes.
Rebecca adds that when they married in 1994, Joseph suggested they travel in order to taste all of the beers of the Northwest. And so, in their Volkswagen bus, they drove through Washington, Oregon and northern California, visiting every craft brewery during their honeymoon. "We still have all the glasses from every brewery," she mentions.
"We should do that again..." Joseph notes.
Joseph has bold hopes for PCBF. Besides holding PCBF annually, he dreams of taking the festival on the road. He knows that Portland has many visitors from Vancouver, B.C., and New York City. He also mentions other potential cities he’d like to expand to, such as Boise, Idaho, Spokane, Wash., San Jose, Calif., and Austin, Texas. Ideally, he would partner with each city to bring beer from Portland to showcase along with beers from breweries in that region.
In other words, PCBF is Joseph's way to express his love for Portland and show Portland to anyone -- be it residents or visitors. He says the goal of PCBF is to create "a great way to celebrate Portland."
By Alethea Smartt LaRowe
For the Oregon Beer Growler
Love to drink beer but short on funds? For a few hours of your time you can gain free entry to most festivals, a T-shirt, the requisite drinking vessel and some tasting tokens. All you have to do is sign up to volunteer. Options usually include pouring beer (OLCC license required at some fests; be sure to check online to verify), handling token sales and recycling duty. For those with more experience, you can become a supervisor, thereby earning even more tokens. Taking the last shift of the day or of the festival often gets you free food and pitchers of beer or a gift certificate to a local business. Most volunteer tasks are for adults age 21 and over. Many festivals donate some or all of the net proceeds to local charities, so be sure to toast yourself for your efforts!
The Oregon Beer Growler also uses volunteers to help run our booth at festivals. Interested beer lovers should follow our Facebook page for sign-up announcements or email email@example.com.
Event: Spring Beer & Wine Fest
Dates: April 3-4
Location: Oregon Convention Center, Portland
Description: Sampling, seminars and chefs teach the masses about pairing beverages with everything from cheese to chocolate. Brewers from all over the West Coast flock to the Spring Beer & Wine Fest, pouring rare beers and perennial favorites.
Volunteer Info: http://www.springbeerfest.com/volunteers.htm
Event: The Rogue Valley Fermentation Celebration
Dates: April 24-25
Location: Harry & David Field, Medford
Description: This inaugural celebration will gather some of the best beers and whiskeys from across the Northwest, in addition to regional wines and ciders. Local foods to compliment craft beverages will be available at the event.
Volunteer Info: http://roguebrewfest.com/volunteer/
Event: Cinco de Micro
Dates: May 1-2
Location: Salem Convention Center, Salem
Description: The fourth-annual Cinco de Micro Brewfest features favorite local and Northwest brews, eateries and distilleries, musical entertainment and the unique opportunity to taste hard-to-find, spring-release brews. Proceeds benefit the Boys and Girls Club of Salem.
Volunteer Contact: Stephanie Compton firstname.lastname@example.org 503-581-7383, ext. 20
Event: Cheers to Belgian Beers
Dates: May 8-9
Location: Metalcraft Fabrication, Portland
Description: Cheers to Belgian Beers is back for its ninth year in 2015. The Belgian-style Ale Festival will feature a single yeast strain for the beers entered, determined by a dart throw to diversify the color and strength of the beers.
Volunteer Info: http://ocb.events-connect.com/
Event: Brewer’s Memorial Ale Festival
Dates: May 15-16
Location: Rogue Ales Brewer’s on the Bay, Newport
Description: This annual event was created in memory of Rogue brewmaster John Maier's faithful companion Brewer, who passed away on May 20, 2006. Brewer grew up in the brewery and eventually rose to the rank of CEO of Rogue Ales. The dog-friendly festival is held inside the brewery and includes more than 50 microbrews, live music and many dog-themed events.
Volunteer Contact: Al Jorgenson email@example.com 503-241-3800
Event: Eugene Beer Week
Dates: June 1-7
Location: Eugene Beer Week takes place at more than 20 venues including breweries, bars, restaurants and other beer-centric businesses.
Description: Have fun and help promote craft beer in Eugene and craft beer culture in the Willamette Valley with the annual Eugene Beer week. With more than 60 events last year, the festival plans to expand even more for the 2015 celebration!
Volunteer Contact: Mike Coplin firstname.lastname@example.org
Event: Sasquatch Brew Fest
Date: June 6
Location: Hop Valley Brewing, Eugene
Description: The annual Sasquatch Brew Fest will be hosted outdoors in the “Fermentation District” of the Whiteaker neighborhood. This celebration features food vendors, a silent auction, raffles, a beer dinner and a homebrew contest. Winner of the “Best of Show” award will be announced live during the festival.
Event: Molalla Brew Fest
Dates: June 11-13
Location: 123 Ross St., Molalla
Description: Celebrating the craft beer industry in and around the Pacific Northwest, the Molalla Brew Fest features more than 25 taps, plus wine, hard cider, draft root beer, food concessions and great local bands.
Volunteer Contact: Kristy Wheeler 503-970-8859
Event: Portland Fruit Beer Festival
Dates: June 12-14
Location: Burnside Brewing Company, Portland
Description: A weekend-long, street fair-style outdoor festival at Burnside Brewing, the Fruit Beer Festival features more than 40 refreshing, well-crafted fruit beers, most of which have been brewed specifically for this event.
Volunteer Info: http://www.fruitbeerfest.com/
Event: The Oregon Garden Brewfest
Dates: June 19–21
Location: The Oregon Garden, Silverton
Description: Enjoy 65 breweries pouring 130 beers, ciders and meads from producers throughout Oregon and across the country, plus 12 great regional bands on two stages and food from local vendors. The brewfest is held indoors, but guests are welcome to explore the 80-acre botanical garden.
Volunteer Contact: Beth Mauer email@example.com 503-874-2533
Event: Eastern Oregon Beer Festival
Dates: June 19-20
Location: Union County Fairgrounds, La Grande
Description: La Grande Main Street Downtown organization is pleased to announce the second-annual Eastern Oregon Beer Festival will be a two-day event with special beers never before poured in the Pacific Northwest, regional food and craft vendors and music and entertainment.
Volunteer Info: http://www.eobeerfest.org/volunteer/
Event: Portland International Beerfest
Dates: June 26-28
Location: Holladay Park, Portland
Description: Drawing more than 150 brews from at least 15 countries to a beer garden setting, the Portland International Beerfest puts Beervana on the map, letting locals punch their passport with worldly offerings like barrel-aged strong ales, barley wines, sours, imperial stouts, farmhouse ales and double IPAs.
Volunteer Info: http://www.portland-beerfest.com/volunteerinfo.php
Event: Portland Craft Beer Festival
Dates: July 3-5
Location: The Fields Neighborhood Park, Portland
Description: This new festival’s goal is to host an annual premier craft beer event that enables all breweries within the city limits of Portland to showcase their beers on a common stage. Aside from beer, there will be selections of Portland-crafted ciders and wines, as well as locally based food vendors.
Volunteer Info: http://www.portlandcraftbeerfestival.com/volunteers
Event: Oregon Brewers Festival
Dates: July 22-26
Location: Tom McCall Waterfront Park, Portland
Description: Celebrating its 28th year, the Oregon Brewers Festival brings more than 80 craft brews to Portland for a five-day brewfest, the largest gathering of its kind in North America. One of the country’s longest-running and best-loved craft beer festivals, the event features scores of award-winning beers, live music, food vendors, beer memorabilia and homebrewing demonstrations.
Volunteer Info: http://www.oregonbrewfest.com/index2.php?p=volunteer
Event: Bite & Brew of Salem
Dates: July 23-26
Location: Riverfront Park, Salem
Description: The Bite & Brew of Salem is a three-day festival featuring more than 15 bands on two outdoor stages, several local eateries, more than 60 beers on tap, Willamette Valley wines and endless entertainment for kids of all ages.
Volunteer Contact: Krista Unruh firstname.lastname@example.org 503-307-6256
Event: Bones and Brews
Dates: Aug. 1-2
Location: Rogue Ales Public House, Portland
Description: Bones and Brews is an annual event held by Rogue as the annual meeting of Rogue Nation Citizens. More than 30 different beers, ciders and sodas from Rogue and other breweries are featured. Local barbecue restaurants and catering companies set up shop to cook new and classic barbecue dishes and participate in a friendly competition. Rogue Nation Citizens also form barbecue teams and compete for People's Choice Awards.
Volunteer Contact: Al Jorgenson email@example.com 503-241-3800
Event: Oakridge Keg & Cask Festival
Date: Aug. 8
Location: Uptown District, Oakridge
Description: This small festival in front of the Brewers Union in Oakridge gives a taste of the many small breweries and wineries in Oregon. Now in its fifth year, they are expanding to include additional food and craft vendors as well as a slate of musicians.
Volunteer Contact: George Custer firstname.lastname@example.org 541-225-8484
Event: Bend Brewfest
Dates: Aug. 13-16
Location: Les Schwab Amphitheater, Bend
Description: Four full days of hop, yeast and malted barley bliss on the banks of the Deschutes River. Featuring more than 170 different options of beer, cider and wine and a fine selection of food from local vendors.
Volunteer Info: http://bendbrewfest.com/volunteer.html
Event: North American Organic Brewers Festival
Dates: Aug. 13-16
Location: Overlook Park, Portland
Description: Designed to raise awareness about organic beer and sustainable living, the NAOBF serves up nearly 60 organic beers & ciders from around the nation. From summery saisons to rich and hearty stouts, the festival offers beers to please every palate. There’s also live music, organic food, sustainability-oriented vendors and nonprofits, and a children’s area.
Volunteer Info: http://www.naobf.org/volunteer-signup/
Event: Nano Beer Fest
Dates: Aug. 14-16
Location: Max’s Fanno Creek Brew Pub, Tigard
Description: Featuring more than 25 different special and seasonal beers from smaller nanobreweries in Oregon, Idaho and Washington as well as live music and meet-the-brewer sessions. Beer stations are set up under a large tented area in the back parking lot, with seating there, along the creek side of the pub and on the patio.
Volunteer Info: http://nanobeerfest.com/volunteer.asp
Event: The Little Woody
Dates: Sept. 4-5
Location: Des Chutes Historical Museum, Bend
Description: To commemorate one of Central Oregon’s hallmarks — craft beer — and lend a nod to the historic techniques used by brewers with oaken casks, The Little Woody features small-batch beers aged in wood barrels by top Northwest breweries.
Volunteer Info: http://thelittlewoody.com/volunteer/
Event: Eugene Brews Cruise 5K
Date: Sept. 7
Location: Hop Valley Brewing, Eugene
Description: This year’s Brews Cruise will be a Labor Day celebration! Runners will start at Hop Valley Brewing and wind their way to Railroad Boulevard, continuing on down River Road. Loop back around for a tour of the Maurie Jacobs Park paths and return to the North Whiteaker District for a finish line celebration at Hop Valley.
Volunteer Contact: email@example.com
Event: Oregon Brews & BBQs
Dates: Sept. 11-13
Location: Granary District, McMinnville
Description: Oregon Brews & BBQs is all about great food, great regional brews and a whole lot of fun! This event features more than 50 taps serving craft beer from at least 35 breweries for your enjoyment throughout the weekend, delicious barbecue and other food delights, as well as live music.
Volunteer Info: http://oregonbrewsandbbq.com/volunteer/
Event: The Taste of Oregon’s Old West
Date: Sept. 12
Location: Cottonwood Canyon State Park, between Condon and Wasco
Description: This new festival showcases the beverages (including beer), food and recreation to be found in the beautiful John Day River basin. Every year, the event will rotate through the four sub-regions of the Eastern Oregon Visitors Association: John Day River Territory (Sherman, Gilliam, Wheeler and Grant Counties), Northeast Oregon (Wallowa, Baker and Union), Oregon’s Rugged Country (Umatilla and Morrow) and Southeast Oregon (Malheur and Harney).
Volunteer Contact: Janet Dodson firstname.lastname@example.org 541-786-8006
Event: Single Batch Bier Fest
Date: Mid-late September (TBD)
Location: Oakshire Brewing Public House, Eugene
Description: The Single Batch Bier Fest celebrates creative, single-batch brews, and the annual hop harvest season including fresh-hopped beers, pumpkin beers and other fall varietal favorites.
Volunteer Contact: Meridy Wheeler email@example.com
Event: Mount Angel Oktoberfest
Dates: Sept. 17-20
Location: Downtown Mount Angel
Description: This year marks the 50th anniversary of this philanthropic event that celebrates the harvest, Bavarian style. Along with 50 food booths and a large arts and crafts show, the traditional Biergarten, family Weingarten and interactive Alpinegarten entertainment venues have something for everyone.
Volunteer Contact: firstname.lastname@example.org
Event: Newberg Oktoberfest
Dates: Sept. 18-19
Location: Memorial Park, Newberg
Description: It’s the third year for this family-oriented event brought to you by the Rotary Club of Newberg Early Birds along with local sponsors. Highlights include the grand opening parade, craft brews, live music, a wiener dog race, lederhosen contest and children’s activity tents.
Volunteer Contact: Chris Irwin email@example.com
Event: Bend Oktoberfest
Dates: Sept. 18-19, 2015
Location: Oregon Avenue, Bend
Description: Sample traditional Bavarian foods, beers from Central Oregon breweries, wines and ciders and listen to live music at this 10th-annual celebration of Oktoberfest. This all-ages festival offers something for everyone, including wiener dog races and absurd games of skill like yodeling, stein holding, hammerschlagen and more.
Volunteer Info: http://bendoktoberfest.com/volunteer/
Event: Independence Fresh Hop Fest
Dates: Sept. 18-19
Location: Riverview Park, Independence
Description: The Independence Hop & Heritage Festival happens every last full weekend in September. It features vendors who sell local crafts and foods along with contests like pie eating, scarecrow building and homebrewing.
Volunteer Info: http://www.hopfestival.org/#!contact/c5fi
Event: Southern Oregon Brew Fest
Dates: Sept. 18-20
Location: The Expo, Central Point
Description: Celebrate abundance and reap the rewards of harvest time at the Southern Oregon Harvest Festival and Brew Fest. Featuring more than 60 craft beers, a fierce homebrew competition, plus food, music and lots of old-fashioned fun for the whole family.
Volunteer Info: http://www.attheexpo.com/SectionIndex.asp?SectionID=3
Event: Pacific Northwest Brew Cup
Dates: Sept. 25-27
Location: Various locations, Astoria
Description: Now in its 14th year, this festival features more than 30 Northwest beers on tap, along with live music, food vendors and activities for the kiddos. Enjoy some limited-edition beers at the Brewer’s Reception on Thursday night and fuel up at the Brewer’s Breakfast on Saturday morning.
Volunteer Info: http://pacificnorthwestbrewcup.com/volunteer/
Event: Hood River Hops Fest
Date: Sept. 26
Location: Downtown Hood River
Description: The Hood River Hops Fest is a beer lover’s dream, serving up 65 fresh-hop beers from more than 45 regional breweries. Fun for the whole family, this festival offers a full lineup of live music, great local food, arts and craft vendors and a children’s area.
Volunteer Info: https://www.facebook.com/pages/Hood-River-Hops-Fest/127886120593522
Event: Sisters Fresh Hop Festival
Date: Sept. 26
Location: Sisters Village Green Park, Sisters
Description: This fifth-annual event features brews from around the state of Oregon and their unique fresh hop flavors. All breweries that participate bring at least one fresh-hop beer (meaning the brews are made with hops straight off the bine)!
Volunteer Contact: Jeri Buckmann firstname.lastname@example.org 541-549-0251
OBG Blog Archives
Welcome to our archive pages! Read stories from the print edition of the Oregon Beer Growler from June 2012 to January 2018. For newer stories, please visit our new website at: