By Jim McLaren
For the Oregon Beer Growler
The idea seems as obvious as Mount Hood on a clear, spring day: Beer, bicycles and tours celebrating both.
But the obvious sometimes takes time to get rolling. In this case, it took a trip to Belgium seven years ago by an IT guy looking to reboot his work life.
It’s a sunny Memorial Day in Hood River. As a light breeze comes off the Columbia River, Claire Cohan is setting up bottles of beer and the makings for sandwiches on picnic tables in Port Marina Park. Soon, a group of riders with tour company Beercycling will arrive and devour the spread.
Claire says this tour began in Portland, where the group met and test rode bikes rented from The Bike Concierge in Oregon City. “We stayed at the Jupiter Hotel, and from there we rode across the Tilikum and Steel bridges to get warmed up. That was the first day. Then we got a tour at Hair of the Dog, which, of course, is amazing.”
During the five-day tour, riders pedal 20-32 miles per day. The route from Portland east to Hood River is mostly flat with the 900-foot climb to Vista House overlooking the Columbia River Gorge being the most breathtaking — both in terms of the view and the oxygen-sucking effort.
On day two, the group rides to Troutdale where they’ll spend the night at McMenamins Edgefield. Day three has the big climb and a stop at Thunder Island Brewing Co. in Cascade Locks. On day four, the group pedals the finished part of the Historic Columbia River Highway, then loads into a van to hop the gap along the unfinished section. A picnic lunch in Hood River is followed by visits to Full Sail Brewing Company and pFriem Family Brewers.
As Claire is running down the itinerary, 12 riders and Evan Cohan coast into the park; the riders are quickly off their bikes and moving toward the beer and food.
Evan comes over for the interview. But he first asks, “Can I have a beer while I answer questions? I’ll answer better that way.”
So, why did Beercycling start in Europe? Taking a sip from a special, non-breakable tasting glass Evan explains, “I’d been there once with friends. Flanders has a dedicated bike infrastructure that goes that entire part of the country and into Holland. You can get between points pretty much traffic free. The whole country is the size of Maryland, and when you focus on a couple of provinces you can really get anywhere really quickly.”
Evan likes beer, likes cycling, but what he wasn’t so happy with back then was his job. “I was having my, kind of, ‘I’m-done-with-my-day-job crisis’ in my mid-20s. Earlier than most. I thought, ‘What would the dream job be?’”
He found the answer on the road through Flanders. “It was a magical trip when you get into Belgian beer and you hear the stories about the Trappist monasteries. We just went for fun on a spontaneous trip, but I learned a lot.”
And he wanted to share what he learned — not as some sort of elaborate pub crawl, but as a lesson about the cultures surrounding beer. “You go along these canals and through farms, and it was amazing. And we got a couple of tours there. The Flemish people are really generous. And I thought this would be the ideal place for a bike tour. It has all the ingredients for logistics to make it happen safely. It would be like doing bike tours in Belgium visiting breweries.”
Stan Bashaw came from North Carolina for the debut Oregon tour. With a beer in one hand and a sizable sandwich in the other, he says he’s participated in a Beercycling event before. “I happened to see a Facebook post Evan put up about Beercycling and from day one I said, ‘Someday I’m doing that.’”
Stan then convinced friends to go with him. “We had the best time. Cycling in Belgium, the Belgians are used to bikes being everywhere. At least back in North Carolina, folks are used to bikes being annoyances. It’s been really great here [Oregon].”
The Beercycling European tours include mini-seminars on brewing, rides through hop fields and visits to ancient breweries. But Stan has one particularly fond memory: “The part of the tour that is really appealing in Belgium is all the food. Oh my gosh, we had such great food. The picnics we had alongside a bike path, Belgian bread — fresh made that day. Oh my God, it is just amazing.”
The food was especially welcome when “we biked out to the North Sea on a really cold day. I think that was really one of our favorite days. We were cold. We were wet. We found a coffee shop because we were so cold. We got warmed up, then rode past World War II artillery fortifications that go on for miles. We had a 20-knot wind behind us, and we barely had to pedal.”
Bashaw and his friends liked Oregon’s attitude toward cyclists but are anxious to do another European tour next year.
It took Evan and Claire about two years to work out the Oregon tour logistics, but they’ll hold three this year and perhaps more next year.
In Europe, Beercycling has grown to six tours: three in Flanders in northern Belgium, one in the Ardennes in southeastern Belgium, another around Milan in northwest Italy and a loop around Amsterdam in Holland.
The tours run from five to ten days with prices ranging from $1,475 in Oregon to $2,850 for one of the Flanders tours. Visit beercycling.com for dates, itineraries and bios of the guides.
By Anthony St. Clair
For the Oregon Beer Growler
In 2014, fledgling soccer club Lane United FC was looking for sponsors. They soon connected with Oakshire Brewing, beginning a partnership that has helped each organization evolve.
“I thought Oakshire would come in as a minor sponsor,” says Lane United founder and managing director Dave Galas, recollecting his original pitch to Oakshire co-founder Jeff Althouse. “Jeff stopped me, pointed to the front of the jersey, and said ‘I want that. I want to be the title sponsor.’ They’ve been our main title sponsor ever since.”
For Althouse, it was another way a local craft brewery could be at the heart of community sports and outdoor activities, as Oakshire had also been with Playground Sports and Human Foosball League.
“I grew up playing soccer and always felt at home with my teammates, coaches and the soccer community,” says Althouse. “When the opportunity came up to partner with our local upstart club, Oakshire jumped at the opportunity. We often identify as an underdog in a market of large brewing companies, just as an upstart soccer club fights to exist as an organization, and on the field at every match. It's a natural fit.”
Based in Eugene and founded in 2013, Lane United plays in the Premier Development League’s Northwest Division, a stepping stone for many professional players and a source for Major League Soccer franchise reserve squads. Oakshire is Lane United’s official kit sponsor, and club jerseys are emblazoned with the 10-year-old brewery’s logo. Club events are also held at the Oakshire Public House, which is no stranger to fans of football — the globally beloved feet-only version, that is.
“The Public House had just opened when the sponsorship began,” says Galas, who is a fan of Oakshire’s Reclamation Lager, Overcast Espresso Stout, and Sun Made Raspberry Berliner Weisse. “We did a lot to drive business to the pub. That first year was also World Cup, and the Public House showed lots of games there, like the U.S.-Portugal game, when they got a special permit to open early. The building was so full, people were sitting outside.”
Like Althouse, Galas grew up with soccer in his life. Spending part of his childhood in Geneva, Galas would watch matches with Liverpool, St-Etienne and the Dutch national team. When he founded Lane United, Galas saw the club as integral to providing value to the community. Part of his original goal for the team was to have a regular soccer presence at then-vacant Civic Stadium (which burned down in 2015). The club currently plays at the Bob Keefer Center in Springfield, though Galas and others are working to establish a new stadium presence at the former Civic site, which upon completion will serve as the new permanent home for the club.
That new Civic site will also incorporate beer and pub areas on the grounds as part of the stadium’s infrastructure, says Galas. “Beer plays perfectly into the fan culture,” he explains. “The culture of soccer fandom is very social. There’s plenty of drinking, but it’s different from your traditional American sports. There isn’t a tailgating scene, but there’s a drink at the pub beforehand. Various groups get together at the pub during the game. Having a brewery as title sponsor plays in perfectly with that culture.”
Oakshire’s original commitment runs through the 2017 season, but Galas says he and Althouse will be discussing options on how to continue supporting each other. “We are very much a hometown, grassroots organization,” says Galas. “Oakshire’s approach to community outreach and the beers they brew go into that same mentality.”
Althouse also recognizes that sense of synergy with LUFC, as well as a shared purpose in the broader community. “Oakshire's partnership with Lane United Football Club allows us to connect with the most passionate local sports fans who share our values,” he explains. “We're thrilled to host LUFC events at our Public House in Eugene, and we love cheering for our home team at the pitch. Soccer and local beer just go together.”
Lane United Football Club
Official Lane United FC supporters’ group
By Dustin Gouker
For the Oregon Beer Growler
Central Oregon is home to world-class athletes and world-class beer. It was probably inevitable that the two would converge at some point.
Nate and Valarie Doss — two of the best disc golfers on the planet — are working on getting their own brewery, Bevel Craft Brewing, up and running in the region. And the married couple from Bend has already done a number of collaborations with breweries around the country related to their travels for disc golf.
The pair has won seven disc golf world championships between them. Nate, 32, won three of those; the rest belong Valarie, 31 — including the 2016 world title — who is better known in disc golf circles as Valarie Jenkins.
But why beer and disc golf? It’s a pretty natural connection to listen to the Dosses talk about it. They’ve found a lot of crossover between the sport they love — and make their livelihood from — and the beer industry.
“We travel a lot, and we do a lot of driving and we go through all these different cities and states,” Valarie said. “So our favorite thing to do between tournaments is to check out the local breweries.
“And there is always a disc golfer when we go, whether it’s behind the bar or the owner or the brewer; it’s really incredible how much of a connection there is.”
Both of them grew up playing disc golf, but the idea of trying to make a career out of craft beer is a more recent development.
Nate said he got the bug to start brewing after visiting a friend working at Boulevard Brewing Company in Kansas City, Mo. several years ago. He brewed his first batch at home in 2012, and the idea of a disc golf brewery started percolating for the Dosses. Then the couple moved from California to Oregon five years ago and things got a little more serious.
“Luckily there’s a lot of craft brewers and owners that play disc golf — have a passion for the sport,” Nate said. “And just through who we are and the world of disc golf, we started meeting a lot of these people and becoming pretty good friends with them.”
As the couple tossed around the idea of planning their own brewery and learning more about brewing, those relationships turned into an internship for Nate at GoodLife Brewing in 2013.
From there, the pair started developing a business plan and getting investors lined up. They came up with a name and branding — Bevel, which comes from the beveled edge of a disc.
But the Dosses note that it’s been a slow process. After all, they are still in the prime of their disc golf careers, which pays the bills. They can travel for months at a time, sometimes internationally, to play in the biggest tournaments. When talking to the Oregon Beer Growler for this story, the couple was getting ready to head to this year’s World Championships in Georgia.
But they hope to get things rolling later this year in earnest. Finding commercial space in Bend to open up a brewery/pub is a challenge in the quickly growing town. (A recent story in The Bulletin reported that 12 people a day are moving to Bend.) In the short term, the focus of Bevel would be just on making beer; a pub with a connected disc golf course would come later.
In the meantime, the pair has been upping their profile on the beer scene as opportunities become available. In 2015, they struck a deal to do a collaboration with Fiddlehead Brewing Company in Vermont in connection with a tournament, resulting in the release of Understable IPA.
That initial collaboration has led to more beer making. Already this year, Nate says they’ve completed four collaborations with breweries near disc golf tournament stops. That included a beer (Pine Bender Pale) with Calapooia Brewing Company out of Albany for this year’s Beaver State Fling in Estacada.
These projects are quenching their thirst for getting into the beer industry for now, while they wait to get Bevel off the ground.
“That’s our idea, we’re doing these disc golf collaborations to not only do what we love, which is making great beer, but really bringing disc golf closer to craft beer and vice versa,” Nate said. “Bringing in local business into a sport that’s up and coming.
“Craft beer and disc golf go hand in hand.”
The Dosses’ Favorite Disc Golf Courses
Where do world champion disc golfers like to play when they are in Oregon? They said one of their favorite courses anywhere in the world is Milo McIver State Park in Estacada.
Some of their other top picks:
· Pier Park (Portland)
· Blue Lake Regional Park (Fairview)
· Hyzer Pines (Sisters)
· Coyote’s Den (Crooked River Ranch)
By Andi Prewitt
Of the Oregon Beer Growler
The runner’s high. You’ve likely heard of it. Maybe you’ve even experienced it. This exercise-induced state of euphoria has eluded many, however. Some are much more likely to find that joy and exhilaration at the bottom of a pint after pounding the pavement. Happily for those casual runners who are moved to sign up for the occasional 5K primarily for the after party, there’s a new series of regularly scheduled runs tailored just for you.
The Oregon Brewery Running Series offers the all of the trappings of an official competition: a finish line, a guy with a megaphone who yells ‘Go,’ and even bibs you can personalize with colored markers in order to look legit while huffing and puffing around Portland’s neighborhoods. But the experience is pressure free. There are no personal timing chips or gold medals. And true euphoria hits at the end when you’re surrounded by fellow runners congratulating each other for completing the route back at the pub.
Despite Portland’s abundance of breweries, the series didn’t originate here. It all began five years ago in Minneapolis and expanded to Oregon after a Minnesota transplant recognized the program his friend had launched back home would fit perfectly in the Pacific Northwest. “I mean, the beer capital of the world; arguably the running capital of the world,” described Nathan Freeburg, events and marketing manager of the Oregon chapter. “I said, like, ‘This is where we need to have the Brewery Running Series.’”
Freeburg’s motivation to bring the beer run west was also, he admitted, a little self-serving. “Moving out here was really hard because I was staying home with the kids and not working a normal office job. And I was very involved in the running community back in Minnesota, so it’s just like this is how I’m going to get connected and plugged in. Throughout my life, running has been such a critical focal point of my own social life and community,” he explained.
So the running guy found himself a beer guy to help round up breweries that would serve as the start and finish of each route. That’s where Drew Klinsing’s inquisitive taste buds came in. The self-described foodie in his friend group, Klinsing’s longtime hobby has been exploring all things edible in Portland. He’s the go-to for dinner recommendations and would make a pilgrimage to the Oregon Brewers Festival even when living out of state. Freeburg, having relied on Klinsing’s advice for date night destinations in the past, reached out to see if he’d be interested in a partnership and together they brought six breweries on board last fall. There are now four seasons of runs that last for four straight weeks with breaks of about two months in between each segment.
During a recent event held at Lompoc Brewing, some 70 participants — most in tank tops and nylon shorts in preparation for temperatures that promised to soar into the upper 80s that day — searched for a sliver of temporary shade near the pub’s back patio awaiting Freeburg’s announcement that they could take off at 11 a.m. Unlike a massive event like the Starlight or Shamrock, the course remains open. Cordoning off streets would cost thousands of dollars, which isn’t feasible when there aren’t also thousands of runners paying registration fees. But that simply means abiding by the rules we were taught as preschoolers: look both ways and follow directions. There’s actually an added benefit of maneuvering through an uncontrolled environment — you get to experience different neighborhoods and interact with people in a way that an event with tens of thousands of bodies crammed together doesn’t allow. For instance, about a mile into the Lompoc route along North Williams Avenue, participants carefully hopped over a garden hose stretched across the sidewalk as the homeowner sprayed the willing with skin already glistening from sweat. Nearby, a toddler motivated passersby with claps and high-fives from the edge of his yard.
Directionally challenged runners need not worry about taking a wrong turn and accidentally stretching the 5K into an 8K. Freeburg runs each route at least once beforehand and knows where to place volunteers with signs at critical corners and crossings, guiding you back to the brewery where rewards await. As part of the $30 sign-up cost, participants get a beer, brewery or running swag, live entertainment and snacks from small businesses based in state.
“A good way to think about it is like a craft run,” explained Klinsing. “So Shamrock is like a mass run. What we’re trying to do is a craft run where it would be craft beer and we’re also partnering with local craft artisans.”
Beyond supporting those entrepreneurs, another objective of the series is charity. Two fitting organizations benefit from a portion of the entry fee: Portland Parks Foundation and Oregon Brewshed Alliance, which works to protect forests and waterways. “Because we know that Portland cares about social justice — it’s an important thing that our community is a part of as well,” said Klinsing. “People don’t just want to run for no reason. It’s fun to run for beer, but it’s also fun to run when it’s giving back to our community in a meaningful way.”
But perhaps the most significant outcome of the program so far is the community it has fostered. At the Lompoc run, most attendees had sweated through more than one of the 5Ks in the past and many had a handful of runs under their elastic waistbands. A few had finished nearly all in the series. Freeburg and Klinsing have found that bonding comes more easily to strangers who’ve shared a journey — even a short one — and can then talk about it over a beer. That’s why the group size will never swell to several hundred people. The average turnout of 125 isn’t too big to hinder those interpersonal connections from taking place, but that number is just big enough so that you feel like you’re part of something larger than yourself as the collective energy builds.
“One of our goals for this is around that sense of community and fun and togetherness,” Freeburg said. “We’re going to stop doing this if — it’s a bit hard to measure — but if people don’t hang out after, it’s probably a good sign that they’re not having fun. They don’t feel connected. If there’s not much repeat business, that’s probably another indicator that we’re doing something wrong.”
Based on the lingering crowd at Lompoc, there’s no danger of that happening anytime soon. And many participants seem to discover that if they can complete one 5K, they’re ready to take on another. Active events that incorporate beer like this one may just end up taking an important, yet often unfulfilled, role as health advocates in craft brewing culture. After all, it’s hard to beat that sense of accomplishment when reaching the finish line — no matter how long it took the first time out.
“One thing I love about running in general is that everyone has different goals. Everyone can achieve — like whether or not you’re finishing a 15-minute 5K or a 55-minute 5K — that could be the fastest you’ve ever gone. And in some sense, you have the same sense of, ‘I did this. This is amazing,’” Freeburg said. “And it really doesn’t matter your skill level.”
Runner’s high, achieved.
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