By Jim McLaren
For the Oregon Beer Growler
At first glance, Eric Steen didn’t look like a teacher, an artist or a beer maker. It was a rainy early autumn day and Eric was shuffling past noisy customers in Hopworks Urban Brewery dressed, head-to-toe, in white, furry costume. At better than 6 feet tall, he makes a good mascot for the business’s Abominable Winter Ale.
After taking off the comic book-looking yeti head, he offered an explanation on the melding of his roles as teacher, artist and beer maker: “I very much think of beer as a form of art. I’m very interested in the idea that, from start to finish, beer is a social act.”
Several dozen blocks and a couple of traffic jams to the west of the HUB taproom, in the quiet of the Portland Art Museum, associate director of education and public programs Stephanie Parrish admires Steen. “Eric and I went through the collection of a thousand pieces of art and tried to understand where we had works. How much do we have of Eastern Oregon? How much of the Oregon Coast?”
Getting these two folks working together is how to stage a unique art show and beer tasting.
The full name of the Nov. 4 event is “Art & Beer: Pitchering Oregon.” It’s the centerpiece of a larger, two-year exhibit called “Picturing Oregon.” (Who says museum-types don’t have a punny bone?)
Stephanie says the “Picturing” exhibition celebrates the museum’s 125th anniversary and includes about 60 of the more than 1,000 Oregon-themed works in its permanent collection. “It was a matter of sorting through all the paintings and photos and then finding those that we thought were kind of representative of the collection. We wanted to have earlier works, 19th century, to more contemporary works. Wanted to have women included. As many different options as we could uncover.”
When it came to the “Pitchering” centerpiece, Stephanie called in Eric. As an art teacher at the University of Colorado and creator of the Beers Made By Walking project, Eric sees community involvement as a key to good art and good beer. He took immediately to the idea of foraging through the museum’s collection. “The thing that excited me was that they have all this Oregon-based paintings and photography.”
And Stephanie wanted to portray the entire state in Pitchering Oregon. “Organized by the region: Coast, Southern Oregon, the Willamette Valley, Portland, Mount Hood and the Gorge. We’re sort of following Travel Oregon’s seven regions.”
Stephanie and Eric whittled down the Pitchering exhibit to 18 photos, paintings and etchings. They next offered those works to 16 breweries and 2 cideries for inspiration to create a beverage.
To help HUB create its beer, Eric chose a platinum print by Lily E. White. It’s a photograph of the Columbia Slough taken more than 100 years ago. Eric grabbed brewer Trever Bass and “We checked out parts of the slough, looking at invasive plants, what grows there naturally. It’s a very strange area. The brewer just chose a random selection of plants he found there. Then he decided to layer everything on top of each other, prettily, into the mash tun and then passed wort over the top of it as it went into the boil.”
The works in the exhibit come at you like photos from a magazine, an old newspaper or a family album. They are more than images. They represent our collective backstory. Lisa Allen, brewer at Heater Allen Brewing in McMinnville, chose a wood engraving of the 19th century block house at Fort Yamhill. A sixth-generation Oregonian and trained anthropologist, Lisa began by thinking about the people in the artwork: What kind of beer did they drink, did they make? Her brew is characterized by the use of oak-smoked wheat malt and rye malts. She kept the alcohol level at 5 percent and came away with a beer she says is heavy but refreshing with both smoky flavor and spiciness.
Larry Chase is head brewer at Standing Stone Brewing Company in Ashland. His Pitchering Oregon piece is a 1911 oil painting by Frank DuMond. The “Sketch of Table Rock near Medford” is a landscape done on a bright, but cloudy, day. Larry made a table beer, a Berliner weisse, much like beers made in Belgium to be enjoyed by all members of a farm family. The beer will be golden in color to reflect the sunniness of the painting. Larry will serve the beer at the exhibit three ways: straight up and with two fruit or herbal syrups to cloud the beer, mimicking the clouds in the painting.
Pitchering includes a variety of scenes depicting the people and places of Oregon; some are very realistic, some romantic. But the starkest is an oil painting entitled “Harvest.” The huge work shows a sinister-looking raven flying over a clear-cut forest. The beer to go with this piece was made by Trevor and Linsey Rogers at De Garde Brewing in Tillamook. “Ferme et Foret” (Farm and Forest) features dried and fresh hops with spruce tips added to the blend. Are the painting and the beer things to be enjoyed simply … or is there a deeper meaning?
That’s the kind of question folks might get together and hash out over a couple of beers.
Art & Beer: Pitchering Oregon
Saturday, Nov. 4 in the Kridel Grand Ballroom at the Portland Art Museum 1219 SW Park Ave.
General Admission 1–6 p.m.; $25 general/$20 museum members
By Ben Waterhouse
For the Oregon Beer Growler
Our long, hot summer of sipping ice-cold radlers and macro tallboys in between wildfires has finally come an end, and I could not be happier to be returning to the big beers of winter. Fall is a time of rising ABVs and darkening malts as the temperature drops. The days grow shorter and we gather at the bar to salute the harvest. Here are eight season-appropriate beers to enjoy from the hop harvest through Oktoberfest and beyond — and not a one of them contains pumpkin.
Baerlic Brewing Company: Hellsner Helles Fresh Hop
5.0% ABV, 20 IBUs
As of this writing, the hop harvest was still in full swing, and few fresh-hopped beers had made it to bars. Baerlic, a 10-barrel brewery with a design-heavy taproom in Southeast Portland, was ahead of most, dropping three fresh-hopped beers in early September. The Pioneer Bitter, a gold medal winner from the 2017 Oregon Beer Awards, might be the most eagerly awaited, but my favorite of the bunch is this juiced-up Munich-style lager, which pours golden yellow. Flavors of mango and papaya mingle with floral aromas from a big dose of Santiam hops. It tastes like a bakery full of proofing bread with hints of apple juice. There’s no telling how long this one will stick around, but Baerlic’s lagers have been consistently strong of late, so if you can’t find Hellsner on tap one of its less-seasonal counterparts will likely suffice.
Hopworks Urban Brewery: Mt. Angel Volksbier Bavarian Session Ale
5.0% ABV, 40 IBUs
Hopworks released this limited-edition homage to Oregon’s largest Oktoberfest just in time for the event’s 52nd birthday in mid-September, when the Portland brewery’s beers were the only non-German offerings in the Biergarten. The mild, straw-colored brew owes its lightly spicy aroma to Hallertau hops sourced all the way from Bavaria — a radical allegiance to the Reinheitsgebot if ever there was one. The bready bitterness gains some floral and citrus notes as it warms, but overall it’s a pleasant ale to pound while you polka. It may not capture the imagination as well as Mount Angel’s own Benedictine brews, but it’s far more appropriate for all-day drinking.
StormBreaker Brewing: Stormtoberfest Marzen-Style Lager
5.1% ABV, 27 IBUs
The label for this Märzenbier features an anthropomorphized fermenter tank sporting a feathered cap, four-legged lederhosen and a single, baleful eye: an unsettling vision for a comforting beer. The latest lager from North Portland’s StormBreaker pours clear copper with no head and strong aromas of anise and bubblegum. Although the marketing copy brags of putting “heart, soul and lederhosen into every batch,” I taste no leather here. Despite the low IBU, this isn’t a barley bomb. It’s clean and classic, with a creamy texture and enough bite on the finish to offset its sweetness. It’s a beer for an Oregon autumn, inspiring visions of grey skies and damp denim. It would make a good companion to a plate of brats, but is even better suited for braising them.
Occidental Brewing: Festbier
6.3% ABV, [Unavailable] IBUs
North Portland’s Occidental brewing is dedicated to classic German styles, and this very classic Marzen has long been a feature of its annual Oktoberfest party. Now that it’s available in bottles for the first time, it can become a fixture at yours, too. Festbier pours a clear Pre-Raphaelite red with unusually bright, fizzy carbonation. It smells Negra Modelo and tastes like fresh-baked biscuits. There’s no clever tricks or new concepts here — Occidental takes on the style and nails it. This beer is fresh, clean, mild and dangerously drinkable. Stay safe by downing it alongside an abundance of pork products.
Deschutes Brewery: Hopzeit Autumn IPA
7% ABV, 60 IBUs
Deschutes’ newest autumn seasonal is “Marzenbier-inspired,” which I take to mean that it’s an Oktoberfest beer for those who don’t much care for Oktoberfest beers. Hopzeit pours a rich coppery amber, the color of fresh apple cider, with abundant fruit-salad aromas. It’s got the sweet booziness of a classic Oktoberfest ale, but it’s balanced with a hefty dose of Herkules, Sterling and Hull Melon hops that lend a bitter bite and lingering peppery finish. It reminds me of nothing so much as Sierra Nevada’s Celebration Ale. I’m not sure who the target consumer might be for this hybrid, but it makes for a pleasant pint. Just make sure you serve it straight from the fridge — as Hopzeit approaches room temperature, it becomes unpleasantly syrupy.
Ninkasi Brewing Company: First Rule IPA
7.5% ABV, 60 IBUs
According to Ninkasi, the first rule of this new IPA is “Do not talk about this IPA.” Rules are made to be broken. This bright, fruity special release is the star of the brewery’s 2017 IPA variety pack and hardly seems like it could be the product of the same brewery that brought us Total Domination and Tricerahops. A clear golden ale with strong aromas of passionfruit and nightshades, it packs a huge tropical wallop of mango and papaya giving way to a smooth finish that leaves you wanting more. With a hop bill including El Dorado, Mosaic and Calypso, it reminds me a little of tropical punch. I want to sip it from a tiki mug with a tiny umbrella while basking under a sun lamp, but I’m more likely to schlep a couple of six-packs to the next neighborhood house party.
Wolves & People Farmhouse Brewery: Tractor Pull Tawny Old Ale
8.5% ABV, 32 IBUs
This hefty English-style old ale has been kicking around in bottles since early 2017, but there’s something distinctly autumnal about the vanilla and cinnamon that give this tawny brew its kick. Sold in sturdy 500-milliliter bottles with cheery yellow labels, Tractor Pull pours a deep nut brown and smells like an orchard after harvest, with hints of cocoa and coffee. It’s brightly fizzy and tastes of rye bread, molasses, cinnamon and subtle vanilla. It reminds me of pain d’epices and Dr. Pepper, and should probably be sipped alongside a plate of fresh-baked spice cookies. Looking for even more autumn? Watch for Trolley Pull, a version aged in Eagle Rare barrels made in collaboration with North Portland bar Interurban, coming out soon in 750-milliliter bottles.
Claim 52 Brewing: Bird Up Milkshake IPA With Strawberry
7.3% ABV, 30 IBUs
Strawberries don’t exactly scream “fall,” but, thanks to a late harvest, this strange beast of a beer dropped in September. Bird Up is the latest in a series of “milkshake” IPAs from this small Eugene brewery in recent months, brewed with lactose in the manner of creamy, fruity brews from Pennsylvania’s Tired Hands and Seattle’s Urban Family. This one, available only in cans, was made with strawberries and vanilla and pours an enticing peachy-pink with thick haze. Its enormously hoppy nose is heavy on grapefruit. The strawberries contribute tart acidity and a lingering floral sensation. It reminds me of an Orange Julius, or maybe a scoop of strawberry sherbet floated in a pint of Claim 52’s coveted Fluffy IPA. Stout floats are common enough — why not other ales? Bird Up is a limited release, but if you can’t get your hands on a can I bet there’s another milky fruit concoction coming our way soon enough.
By Patty Mamula
For the Oregon Beer Growler
Sometimes a great business idea hangs heavy in the air, just waiting for the right person to pluck it down and run with it. That’s what happened with Portland’s BREWVANA tour company and Ashley Rose Salvitti, a high-energy ambassador for Oregon’s craft beers.
The young entrepreneur started BREWVANA, an obvious nod to Beervana, six years ago with one bus and one employee. In April, Salvitti and friends celebrated the touring company’s anniversary at Breakside Brewery’s new Northwest Portland location.
Ashley, who added Rose to her first name because she liked it, established her LLC in November 2010. “My first tour was on April 8, 2011,” she said.
Today BREWVANA has grown to include public and private tours, bus and walking, with three small buses and one large one, for a total of nine weekly tours that include 26 breweries. And the excursions go beyond just bar hopping. For example, the “Behind the Scenes” tour provides a tutorial on the brewing process with stops at Breakside and Unicorn Brewing Company/Portland U-Brew. “Beers and Barrels” highlights breweries and a distillery where barrel aging takes place. There are now even walking tours where guides talk about neighborhoods and their histories in between brewery visits.
The seeds for Salvitti’s beer-related business took root in college when she started working at Liberty Steakhouse and Brewery in High Point, N. C. She was attending the nearby University of North Carolina at Greensboro and her dad, who was a mug club member at Liberty, suggested she should get a job there. Once she hit 21, she got behind the bar to serve.
Salvitti moved to Portland in 2007 after graduation. “I wanted to go where young people go to retire,” she said. Naturally, she gravitated to beer and her first job was at Laurelwood Brewing Co. Then she moved to Hopworks Urban Brewery when the brewpub opened in 2008. “Christian had a huge following then,” she said.
Salvitti’s sunny personality quickly made her a favorite with guests and those interactions helped her quickly fall in love with Portland’s craft beer industry. “I found that in Portland you would greet a table and people clearly wanted to drink beer and they were very knowledgeable about it,” she said.
The brew tour idea came together after a trip to Puerto Rico with her family. “We wasted a lot of money trying to find fun things to do. On our last night, we met a server at a bar who said she did tours on the side. She could have shown us all the places to go and things to do,” she said.
Salvitti had also encountered a few other local tours that didn’t seem to have a strong connection to the breweries.
“I thought I could do it better. I was optimistic and ready to take a risk with no husband, no kids, no big responsibilities,” she said.
Salvitti wrote up a business plan and took the Business Foundations course through Mercy Corps Northwest and participated in the nonprofit’s matching savings plan. Her initial investment was $20,000 — a $16,000 loan from her father and a $4,000 loan from her best friend’s parents. “That was enough to buy a buy a bus and get my website done,” she said. “I didn’t quit my day job.”
After her first tour, she was on an amazing high after experiencing the success of her idea. But she also worked very hard in the beginning since she was the one and only employee. After seven months, she hired her first tour guide, but continued to work full-time at Hopworks for two more years.
“BREWVANA was created to provide an all-inclusive VIP access fun and educational touring experience,” she said. “We’re working with the breweries. BREWVANA is nothing without the relationship we have with the breweries. It’s our mission to support them,” she said. Because of her background as a server, she is also very focused on the guest experience. You can’t board a BREWVANA bus without smiling—the vehicles are covered in beer-centric graphics both inside and out that beckon passengers to “come join the fun.”
Brewvana has three short 14-passenger buses for the public tours, named Angel, Georgie and Lil’ Johnny, and one standard large school bus, named Pam, that seats up to 44. That vehicle is also used to shuttle people to and from out-of-town festivals like Fort George Brewery’s Festival of the Dark Arts in Astoria.
Salvitti said they got “Pam” because they spent $14,000 during the last couple years to rent buses that arrived dirty, smelly and in unacceptable condition for hosting guests. She wanted a bus that represented the BREWVANA ethic. The buses are one of the company’s biggest challenges because of the constant maintenance needs and the fact that they are all used vehicles with some pre-existing conditions.
While the buses get much of the attention, the heart of the tours are the guides. Salvitti still hosts some tours, but she recently hired four guides. Her challenge with guides is finding the right people and making their jobs sustainable throughout the year. Guides must be multitasking masters, so the training process is lengthy and complex. In addition to studying the training manual, guides learn about local history, undergo bus driving training, and then shadow existing tours before assisting and practicing with an experienced guide.
On a recent “Pacific Northwest is Best Tour” that visits Baerlic Brewing Company, Hopworks, Migration Brewing and Scout Beer, 13 of us were entertained by guides Liz Shihadeh and Kelene Stinson. The easy-going duo had an engaging routine that went from the ridiculous (they gave us the no-vomiting-on-the-bus talk) to the educational when we tasted different malts and passed around samples of hops. In the space of four hours, we became friends — sharing pretzels from our pretzel necklaces and stories about our lives.
Business continues to grow and Salvitti said that demand for private tours is stronger than ever. She also has more responsibility now that there are 10 employees, a fleet of vehicles, a husband, a daughter, a house and a dog.
“We’re proud that we have many repeat customers. On one recent tour with 14 people, six had been on a tour before, and several had been on more than one.” Repeat customers can join the Brew Veteran program.
Salvitti was recently featured on “Start Up,” a series that tells the stories of entrepreneurs. You can watch her segment at pbs.org/video/2365903935/. For tour information, check out brewvana.com.
By Pete Dunlop
For the Oregon Beer Growler
Some partnerships are meant to happen. That’s certainly the case with Hopworks Urban Brewery and Patagonia Provisions, the result of which is Long Root Ale.
Released in October 2016, Long Root Ale is a Northwest-style pale ale that incorporates organic hops and barley alongside the perennial Kernza grain. The beer is named for the deep-rooted Kernza plant, which produced the grain. It was developed by Patagonia Provisions and the Kansas-based Land Institute as part of efforts to push sustainable, regenerative farming.
Hopworks became involved in the project more than a year ago, beginning with a phone call to founder and brewmaster, Christian Ettinger. Well aware of Patagonia Provisions’ efforts in transforming agricultural systems and practices, Ettinger was flattered and humbled.
“It was a surreal moment for me,” says Ettinger. “It was hard to believe a company I look up to as a business owner had dialed my number and inquired about making a beer with us. Within days, we met with them and my team learned about Kernza for the first time. Soon enough, we were thinking about brewing the beer.”
Long Root Ale is light amber in color and features a touch of nutty maltiness up front. It finishes with a burst of tropical hops and a hint of spice similar to what you find in a rye beer. At a little more than 5% ABV, it’s a nicely drinkable beer.
“Long Root is doing well for us,” Ettinger says. “I can’t provide numbers on pints sold, but we’re brewing it regularly and it serves as the primary pale ale in our pubs. It’s been well-received by our pub patrons and is selling well in packaged form. I also understand it’s doing quite well in Japan.”
Long Root Ale is made with organic two-row barley, organic yeast and a blend of organic Northwest hops. The addition of 15 percent Kernza brings a mild spiciness to the dry, crisp finish. Long Root Ale represents the first commercial use of Kernza grain. Integrating it into the beer was not without challenges.
“We soon discovered that the size and shape of the grain is problematic,” says Ettinger. “It’s long, thin and small, making it difficult to malt because it defies standard screens, bags and sieves. As a result, we’ve not been able to successfully liberate fermentable sugars from the grains.”
Which means, at least for now, the Kernza is behaving like unmalted wheat or barley. It contributes color, body and flavor, but no measurable sugar. Ettinger is searching for a solution and hopes to increase the percentage of Kernza used in the beer at some point.
“We’re working on finding or designing a malting bin that will accommodate the Kernza,” Ettinger says. “If we can do that, it will be a full player in this beer and we’ll be able to increase how much of it is used. In fact, a bin like that might hold other unconventional grains, which would be a nice development.”
The environmental advantages of the Kernza plant are many. As a perennial, it doesn’t need to be replanted each year, reducing fuel use and topsoil loss. Because it grows 6-8 feet deep, compared to annuals like wheat and barley that grow only 6-10 inches deep, the Kernza requires significantly less water, fertilizer and pesticide. The roots of the plant extract nutrients from deep in the soil, improving soil biodiversity and trapping carbon, good news for the planet.
“For a lot of reasons, we are extremely proud to be part of this project,” says Ettinger. “It’s one of the most spiritually satisfying things that we’ve been involved in.”
For its part, Patagonia Provisions saw a unique opportunity in teaming up with Hopworks to showcase efforts the company has made in developing environmentally sound farming practices.
“Beer holds a critical role in society and history. It’s the center of many tables, uniting us with its common language,” said Patagonia Provisions’ Birgit Cameron in a press release.
“We saw an opportunity to use a widely influential product to help tell the story of organic regenerative agriculture, via Kernza, to a wide swath of people. All it takes is a small tweak in the way we make our beer to effect big change — we’re hoping this message reaches the big brewers of the world.”
Long Root Ale is available in packaged form at Whole Foods stores in Oregon, Washington and California, as well as at Hopworks locations in Portland and Vancouver, Wash. But don’t look for the iconic HUB logo. Artwork on the 16-ounce cans features Patagonia Provisions branding.
“The Patagonia brand is super clean, minimalistic,” Ettinger says. “Any artist will tell you restraint can be a good thing. Sometimes less is more. We hope to get some Hopworks logos on Patagonia apparel in the near future. We are still in the early stages of this partnership.”
The complementary values of Patagonia Provisions and Hopworks run deep. Both are B-Corporations, a type of for-profit corporate entity committed to making a positive impact on society, workers, communities and the environment. B-Corporations are currently authorized in more than half of the U.S. states.
“I think there’s a lot of interest in sustainable practices,” Ettinger says. “Our partnership with Patagonia Provisions has actually helped us refine and sharpen our vision. Part of that is sharing what we know, because awareness leads to experimentation, which leads to action.
“Baby steps are fine. That’s how change often happens.”
Mellie Pullman, who was the first woman brewer at a brewery in Park City, Utah, broke ground again as the first female college professor to launch an online course on the business side of craft brewing. She’s seen here at Terminal Gravity in Enterprise. Pullman lives in Eastern Oregon. Photo courtesy of Mellie Pullman
By Patty Mamula
For the Oregon Beer Growler
Mellie Pullman’s adventures with beer have come full circle. In 1986 she was the first woman brewer at Schirf Brewing in Park City, Utah. Today she is the first female college professor to launch an online certificate program focusing on the business side of craft brewing.
Pullman brought her homebrewing experiments, mechanical engineering degree, some experience at a construction company and a truckload of bravado to Park City while on a ski trip there in the ‘80s. When she noticed a business plan for a new brewery lying on a table at her friend’s condo, she had to read it. Instantly, she decided the job was tailor-made for her.
Soon she was the partner and brewer in charge of production, bottling, hiring and training. “We packaged Wasatch beer (Schirf Brewing) from the day we opened in the fall of 1986,” she said. “We had to ramp up big for the ski season.”
Pullman stayed for three years and Schirf doubled in size every year. Then she moved on to a startup brewpub chain in Arizona. Eventually she returned to Utah to round out her business education. She got her MBA and then her Ph.D., changing direction from brewing to teaching.
In 2005 she moved to Portland to teach at Portland State University’s School of Business Administration. She has concentrated on supply chain management courses, incorporating her extensive background in restaurant work and interest in food into her courses. While teaching and conducting numerous research projects, she became interested in online courses as a way to expand access for students. Several years ago, she floated the idea of a program that focused on the business of craft beverages. With the support of her dean, Pullman began developing the first ever online certificate program for craft brewing, which consists of four courses that take about five weeks each.
The first two courses are Basic Business for Craft Beverages and Craft Beverage Business Management. “It’s a condensed version of business school, focused on how to run a business,” Pullman said. Topics like schedules, cost of product, the most efficient way to market and accounting are covered.
Pullman learned about the ins and outs of online classes by creating them. She designed the curriculum. There are no books. “I took information from the supply chain management course and went out into the field and video recorded people on site. For example, we recorded how a company did labels.
“I have developed the entire content but collaborated with a marketing, finance, accounting and distribution person on their particular classes. I give them guidance and help shape the videos and curriculum. I am not the video star for those classes.
“We were on a shoestring budget. The first videos I shot on an iPhone.”
In an average week, students will watch three to four video lectures, complete several readings and an assignment as well as participate in a live session. At first, Pullman kept herself out of the spotlight, feeling that the experts were the best industry representatives. But in time, she became more comfortable sharing her expertise in front of the camera.
Many local breweries, distilleries and auxiliary businesses are participating in the program, including Cider Riot, Hopworks Urban Brewery, Great Western Malting, New Deal Distillery, Portland Kettle Works, Reverend Nat’s Hard Cider, Rose City Labels, Worthy Brewing Company and more.
“The demand for the program is high,” said Pullman. “We were totally oversubscribed within two weeks when we rolled the program out about three years ago.”
While she said the ideal number of students in a class is 50, the entry level classes are always around 60. The course was offered three times this year because the waiting list was so big. At least one-third of the students in the program are women.
The program is global with students from the U.S., Latin America, Europe and China. Originally, there were many people from the Northwest, but that market has become very saturated. Pullman is interested in doing more work internationally and has changed many of her spreadsheets into metric dimensions. “The broader our appeal, the better it is for PSU’s branding.”
Students can enter the program through any of the individual classes except for Craft Beverage Business Management, which requires the introductory course be taken first. Students must also then complete two of the three electives for the certificate. The program can be completed in 20 weeks. Some people use it to get a better job. One of her students was with Firestone Walker Brewing Company and he’s now the craft beer guy at AB InBev.
In addition to teaching, Pullman is involved with several grant projects focusing on sustainability. Recently, she and another instructor supervised three PSU students who entered an international sustainability competition. Each student invested more than 50 hours researching how to strategically sustain business investments for their chosen client, Hopworks Urban Brewery. They won the oikos Case Writing Competition, which supports the development and use of cases on sustainability, along with 5,000 Swiss francs (about $5,200 U.S. dollars). Pullman and her fellow social entrepreneur instructor are writing a teaching manual based on the project for other academic institutions.
Pullman works in Portland, but lives in Joseph on acreage with a giant vegetable garden and apple trees. “I am a skier and mountain person but prefer the rural emptiness of the Wallowas,”she said. At home in Eastern Oregon she is involved with an emerging craft malt team. And in her spare time this summer, she is completing a book on craft beverage business management with John Harris of Ecliptic Brewing that is expected to be available in August.
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