Mellie Pullman, who was the first woman brewer at a brewery in Park City, Utah, broke ground again as the first female college professor to launch an online course on the business side of craft brewing. She’s seen here at Terminal Gravity in Enterprise. Pullman lives in Eastern Oregon. Photo courtesy of Mellie Pullman
By Patty Mamula
For the Oregon Beer Growler
Mellie Pullman’s adventures with beer have come full circle. In 1986 she was the first woman brewer at Schirf Brewing in Park City, Utah. Today she is the first female college professor to launch an online certificate program focusing on the business side of craft brewing.
Pullman brought her homebrewing experiments, mechanical engineering degree, some experience at a construction company and a truckload of bravado to Park City while on a ski trip there in the ‘80s. When she noticed a business plan for a new brewery lying on a table at her friend’s condo, she had to read it. Instantly, she decided the job was tailor-made for her.
Soon she was the partner and brewer in charge of production, bottling, hiring and training. “We packaged Wasatch beer (Schirf Brewing) from the day we opened in the fall of 1986,” she said. “We had to ramp up big for the ski season.”
Pullman stayed for three years and Schirf doubled in size every year. Then she moved on to a startup brewpub chain in Arizona. Eventually she returned to Utah to round out her business education. She got her MBA and then her Ph.D., changing direction from brewing to teaching.
In 2005 she moved to Portland to teach at Portland State University’s School of Business Administration. She has concentrated on supply chain management courses, incorporating her extensive background in restaurant work and interest in food into her courses. While teaching and conducting numerous research projects, she became interested in online courses as a way to expand access for students. Several years ago, she floated the idea of a program that focused on the business of craft beverages. With the support of her dean, Pullman began developing the first ever online certificate program for craft brewing, which consists of four courses that take about five weeks each.
The first two courses are Basic Business for Craft Beverages and Craft Beverage Business Management. “It’s a condensed version of business school, focused on how to run a business,” Pullman said. Topics like schedules, cost of product, the most efficient way to market and accounting are covered.
Pullman learned about the ins and outs of online classes by creating them. She designed the curriculum. There are no books. “I took information from the supply chain management course and went out into the field and video recorded people on site. For example, we recorded how a company did labels.
“I have developed the entire content but collaborated with a marketing, finance, accounting and distribution person on their particular classes. I give them guidance and help shape the videos and curriculum. I am not the video star for those classes.
“We were on a shoestring budget. The first videos I shot on an iPhone.”
In an average week, students will watch three to four video lectures, complete several readings and an assignment as well as participate in a live session. At first, Pullman kept herself out of the spotlight, feeling that the experts were the best industry representatives. But in time, she became more comfortable sharing her expertise in front of the camera.
Many local breweries, distilleries and auxiliary businesses are participating in the program, including Cider Riot, Hopworks Urban Brewery, Great Western Malting, New Deal Distillery, Portland Kettle Works, Reverend Nat’s Hard Cider, Rose City Labels, Worthy Brewing Company and more.
“The demand for the program is high,” said Pullman. “We were totally oversubscribed within two weeks when we rolled the program out about three years ago.”
While she said the ideal number of students in a class is 50, the entry level classes are always around 60. The course was offered three times this year because the waiting list was so big. At least one-third of the students in the program are women.
The program is global with students from the U.S., Latin America, Europe and China. Originally, there were many people from the Northwest, but that market has become very saturated. Pullman is interested in doing more work internationally and has changed many of her spreadsheets into metric dimensions. “The broader our appeal, the better it is for PSU’s branding.”
Students can enter the program through any of the individual classes except for Craft Beverage Business Management, which requires the introductory course be taken first. Students must also then complete two of the three electives for the certificate. The program can be completed in 20 weeks. Some people use it to get a better job. One of her students was with Firestone Walker Brewing Company and he’s now the craft beer guy at AB InBev.
In addition to teaching, Pullman is involved with several grant projects focusing on sustainability. Recently, she and another instructor supervised three PSU students who entered an international sustainability competition. Each student invested more than 50 hours researching how to strategically sustain business investments for their chosen client, Hopworks Urban Brewery. They won the oikos Case Writing Competition, which supports the development and use of cases on sustainability, along with 5,000 Swiss francs (about $5,200 U.S. dollars). Pullman and her fellow social entrepreneur instructor are writing a teaching manual based on the project for other academic institutions.
Pullman works in Portland, but lives in Joseph on acreage with a giant vegetable garden and apple trees. “I am a skier and mountain person but prefer the rural emptiness of the Wallowas,”she said. At home in Eastern Oregon she is involved with an emerging craft malt team. And in her spare time this summer, she is completing a book on craft beverage business management with John Harris of Ecliptic Brewing that is expected to be available in August.
Pat Hayes heads up the OSU barley project, which focuses on exploring the creation of a strain that’s specifically designed to appeal to craft brewers. The theory is that by selectively breeding specific barley strains, researchers can produce one that will not only influence the flavor of beer, but also gain unique characteristics due to the terroir. Photos by Kris McDowell
By Kris McDowell
For the Oregon Beer Growler
Brewing isn't particularly technical, right? If one can make soup, one can make beer; just acquire the needed ingredients, follow the instructions and in a matter of weeks, tada … beer! But if one takes a closer look at the process, from the viewpoint of a researcher focusing on a single ingredient, there's more than meets the eye. Pat Hayes, a barley researcher at Oregon State University (OSU), is one of the people who is diving well below the surface of currently available barley and influencing the future of barley, thanks in large part to technology that did not exist even a decade ago.
Pat heads up the OSU barley project, which focuses, in part, on exploring the creation of a strain that’s specifically designed to appeal to craft brewers. The theory is that by selectively breeding specific barley strains, researchers can produce one that will not only influence the flavor of beer, but also gain unique characteristics due to the terroir, or the environment in which it’s been grown. Terroir is a term more commonly used by winemakers and understandably so, since most barley grown to be malted comes from multiple states. Oregon "is an epicenter of craft brewing and distilling," according to Hayes, but even as these industries have grown, less and less Oregon-grown barley is being utilized. Pat hopes to change that by creating a variety that will not only grow well in Oregon, but will also perhaps contribute unique flavors to beer BECAUSE it’s grown here.
Considerable work in breeding and selecting has already been done by Pat and his team at OSU to the point where an experimental variety called Oregon Promise is being grown on test plots. The name was developed because the strain came from a cross of Full Pint, which is bred in Oregon, and Golden Promise, which grows in Scotland and is a favorite of craft brewers. These test plots provide far less than the minimum 30,000 pounds of grain for the smallest batch at Great Western Malting based in Vancouver, Wash. or even the relatively diminutive 1,000 pound batches malted at Mecca Grade Estate Malt in Madras. To solve that problem in the first phase of breeding, Pat and other barley breeders around the world use "micro malters," machines that can malt just a few hundred grams of barley. The machines aren’t cheap — they can run as high as $100,000. But these malters can steep, germinate and kiln around 50 samples of this size at one time, an essential first step in breeding to produce flavor in beer. New Glarus Brewing in Wisconsin, one of the partners in OSU’s program, have pioneered a technique to brew a single bottle of beer from less than 200 grams (a little more than 7 ounces) of malt and are using it to test samples of Oregon Promise. The next step up is a mini-malting machine, one of which OSU recently purchased, that’s housed in a room about the size of a two-car garage. It will be able to produce 200 pounds of malt per run and should be ready to begin operating in October.
Once the barley has been malted, it's ready to be used to brew beer. But outside of the technique New Glarus Brewery has developed, researchers still need to make very small batches. A consumer product that recently hit the market, PicoBrew Zymatic, is a potential gold mine to barley researchers. Not only does the product make just 2.5 gallons of beer per batch, it allows for people across the country to brew on the exact same equipment.
At this point one might be wondering why brewing with the exact same equipment in multiple locations should matter to researchers exploring an Oregon-grown variety of barley. The answer is that in order to determine if this particular variety of barley does indeed contribute unique flavor profiles to beer, it needs to be grown in different places.
If this process seems like an awful lot of work, it is, but it’s one that without those technological advances would make small-batch malting and brewing prohibitively expensive for most. In the long run, the potential economic impact of this work for Oregon-grown barley could be substantial. Just think — in the future, craft brewers may be clamoring for Oregon Promise malt, made from barley that is only grown in Oregon because of the unique flavor profile it adds to their beer.
Barley may be the most overlooked ingredient in beer, but it plays a critical background role that Oregon State University professor Pat Hayes likens to the bass solo in a song. Additionally, researchers are working on creating new varieties of barley and farm trials are underway. Pictured here is a combine harvesting Rogue’s barley fields last summer. Photo courtesy of Rogue Ales and Spirits
By Kris McDowell
For the Oregon Beer Growler
Of the four ingredients in beer, barley is perhaps the most underrated. It doesn't have the flashiness of hops, with new varieties seemingly coming out every day. It doesn't have the environmental gravitas of water, the most abundant ingredient in beer by volume. It doesn't have the lingering mystique of yeast that harkens back to the time before yeast was a recognized beer ingredient. That leaves barley, the most predominantly used grain for malt, as the often-overlooked ingredient. But just like "no one puts Baby in the corner," barley is deserving of its own time in the spotlight.
While barley tends to get taken for granted, Oregon State University barley breeding and products professor Pat Hayes puts it in perspective saying that, "Without malt there wouldn't be the opportunity to showcase hops and yeast. It plays a critical background role but rarely gets to move to the front." He likens being able to pick the flavor of barley out in a beer to picking out the bass solo out in a song. The comparison is apt because base malts, which are lightly kilned and have low color, don’t provide much flavor. That isn't to say there is no contribution to beer's flavor from malt; in fact, there are a wide variety of specialty malts that do contribute more distinct characteristics. Craft brewers by far use more specialty malts than mainstream, adjunct brewers and have been the primary drivers in the growth and evolution of the specialty malt market.
Before malt is created, barley must be grown, most of which is called spring barley that is planted in the spring and harvested in the fall. As an agricultural crop, barley provides some potential challenges for farmers. The revenue per acre for can be lower than what could be made growing other crops, setting up a situation in which it may be replaced with more lucrative crops. In addition, there is a secondary market for barley that doesn’t meet the specifications of malting companies. But that market — animal feed — is priced in favor of other crops, corn in particular, whose price is lamentably low due to national policies. Sadly, it may be cheaper for an Oregon farmer to buy Midwest-grown corn for feed than it is to purchase a neighboring farmer's barley.
Finally, barley grown for malting requires it to be a still-living thing, 99 percent viable, when it arrives to be processed into malt. That viability is influenced by handling during harvest and transport (an extra logistical consideration) as well as the moisture content at the time of harvest. Fall rains can be detrimental to the quality of the barley, a risk that’s minimized when malting companies contract with farmers in diverse geographical areas and supplement their spring barley crop with winter barley, which is typically harvested about a month earlier. Great Western Malting, a historical West Coast supplier to craft brewers, buys barley from northern California up through Washington and east to Idaho and Montana.
The variety of barley each farmer grows is based on the suitability of the climate it's grown in and provides only minor differences that are negated by malting. The process of turning barley into malt can be compared to turning bread into toast, one in which it is the process that is more influential on the finished product than what the starting product was. Great Western Malting produces 30 different types of malts to provide craft brewers with the variety and selection that they seek.
With that said, the starting product — the barley itself — is an area that continues to evolve as well. Researchers like Pat Hayes at Oregon State University are exploring the creation of new varieties of barley, which beyond having the ability of being malted into different types, may actually contribute their own unique flavors to beer. One such exploration is the crossing of Golden Promise, a barley strain that produces a malt craft brewers favor, with Full Pint, a variety that some hope will yield unique flavors. The hybrid creation, called Oregon Promise, is currently being grown in Madras. Oregon State University is in the process of conducting farm trials, moving beyond small plot production and working with industry partners who are starting to make the tiniest batches of beers with the grain.
Digressing slightly, standard batches of barley to be malted range from 30,000-350,000 pounds where as 5-by-20 test plots can be expected to yield only around 11 pounds. There’s no simple way to malt that small of an amount, currently. But that’s not stopping some from figuring out a way to do so, providing researchers with a way to determine whether they’ve gotten the results they were hoping for in the preliminary stages. One such venture is related to Pat Hayes' work in which Wisconsin's New Glarus Brewing Company has been able to develop a process utilizing less than a half a pound of malt to make a batch of beer that is equivalent to a single bottle. There’s a big gap between that highly specialized process and the smallest batch size of 30,000 pounds from Great Western Malting.
Just as craft brewers respond to the demand of consumers, so too is there at least one malting company working to fill the gap in malt batch sizes. A student from Pat Hayes' program is heading to Rahr Malting Company in Minnesota to work on a small scale malting/brewing/analyzing pipeline. The outcome of that work should expedite the exploration of barley’s contribution to beer flavor, starting with the Oregon Promise variety.
Developments like creating new barley strains, malting previously unheard of small batches and making a single-bottle batch of beer are exciting. And it’s things like this that may result in barley becoming the next frontier in craft beer.
For more information, visit the Oregon State University Barley Project site.
By Patty Mamula
For the Oregon Beer Growler
The barley research at Oregon State University is attracting worldwide and local attention from brewers, researchers and scientific institutions.
Department head Pat Hayes suggested two women researchers as subjects for this issue.
Tanya Filichkin heads up the tissue lab that pioneered the double haploid genetic process for barley about two years ago. A 15-year veteran of the department from Russia, Filichkin patiently explained the entire process to me, step-by-step. Although I generally understood it, I would not pretend to be an expert when explaining it.
The process, which uses spores from barley tillers to grow green regenerates in lab cultures, cuts the time to breed a pure barley line from 12 years or more to one or two. Significantly, Filichkin and her assistants are not manipulating genes or doing any genetic modification to develop this pure line. “We’re using natural processes,” she said.
“We collaborate with many industries. Our main goal in the lab right now is to get a pure line for malting quality.”
One of their clients is Anheuser-Busch. The mega-brewery tried unsuccessfully to produce its own double haploids. Now they have a contract with OSU to buy 1,000 plants for $19 each. Filichkin said OSU has customers from around the globe, including the U.S. Food and Drug Administration and several universities.
Laura Helgerson oversees the barley greenhouse and cares for the experimental plants, both indoors and in the fields. She started as a temporary worker three years ago after graduating with a degree in environmental studies. Soon she was a full-time, permanent faculty research assistant.
She said that the industry standard has changed from 6-row to 2-row barley, partly because that’s what brewers want. Craft brewers, especially those in the Northwest, are interested in having a locally grown and malted barley to complement the local hops for a true Northwest beer. Great Western in Vancouver has been the only malting name in town until recently. Now there are three craft malting operations.
Tanya Filichkin, the head of the barley tissue lab at Oregon State University, holds a cultured container of rooting plantlets. The OSU barley research group pioneered the genetic process of producing double haploids out of anther culture, reducing the time to develop pure lines from 12 years to two.
Seth Klann has been growing one of OSU’s barley varieties called Full Pint. His family runs a large farm outside of Madras in Central Oregon. Klann malts their barley under the Mecca Grade Estate malt name.
Tom Hutchison, out of Baker City, owns Gold Rush Malt. He contracts with a local farmer to grow Full Pint barley.
And Rogue Brewing is leasing a 200-acre barley farm in the Tygh Valley. Rogue is growing winter and spring malting barley and has trademarked the varieties as Dare and Risk. Rogue has used both types for brewing and distilling. Other Northwest craft malting operations are in development.
Does barley matter for beer flavor? That’s one of the main questions OSU’s barley researchers are seeking to answer. One of the school’s grad students is currently involved in a flavor project. Besides breeding barley for flavors specifically requested by craft and microbrewers, other desirable traits include cold tolerance and disease resistance.
As craft brewing continues to grow, barley production is rising in Oregon to meet the increasing demand for local ingredients. With the influx of some new funding, OSU will soon have a lab for malting small, experimental varieties.
The recent FDA approval of barley as a healthy, outstanding source of fiber with a unique profile that fights cholesterol has opened up a whole new line of interest in the grain that was once primarily grown as feed for livestock, said Filichkin.
To keep up with all the OSU research activity, follow them on http://barleyworld.org.
The Empowerment Project documentary, produced by Heartfelt Productions, was in McMinnville filming Teri Fahrendorf and the Pink Boots Society in 2013. The organization was at Heater Allen Brewing doing a collaboration brew with Lisa Allen, the assistant brewer and daughter of the brewmaster and owner, Rick Allen. Photo courtesy of Teri Fahrendorf
By Patty Mamula
For the Oregon Beer Growler
The day I caught up with Teri Fahrendorf, she was fielding phone calls, filing reports, handling customer requests and troubleshooting right and left -- a typical day in the life of the multitasking female beer pioneer. When we finally connected after a day of phone tag, she talked freely and fast -- so fast I struggled to keep up.
Ever the trailblazer for women and beer, Fahrendorf took on a new role about six years ago as a sales rep for the Country Malt Group. She handles nine different malt brands as well as hops and other beer supplies for the company, a subsidiary of Great Western Malting.
Recently business has been hopping (pun intended), so her territory of Oregon and Washington was reduced by about half to Washington only. Fahrendorf sees herself as a good malt ambassador and consultant in the brewing process. After spending nearly 20 years as a brewer, she has plenty of credibility and experience to draw from.
She was the first female craft brewmaster who was not an owner, hired in 1989 at Golden Gate Brewing in California. The two women craft brewers who preceded her were Mellie Pullman, a brewer and partner at Schirf Brewing Company in Park City, Utah, and Carol Stoudt, brewmaster and owner at Stoudt’s Brewing in Adamstown, Pa.
Fahrendorf’s interest in beer grew out of homebrewing. Tired of working as an analyst, she decided to go to the Siebel Institute of Technology in Chicago to see if she could get a job as a brewer. Of the 24 people in her class, she was one of two women, the only microbrewer and one of the few who weren’t working for a large, domestic brewery.
“The first day of class, they asked what brands do you brew? I didn’t brew brands, I brewed styles. I looked up all the breweries in Chicago and organized brew field trips -- a beer of the world tasting tour with all different styles,” said Fahrendorf. She also organized a class brew. Her classmates recognized her initiative and selected her as the first female class president.
Once she got her start, she was off and brewing, working 17 of her 20 years at Steelhead Brewing in Eugene. Then she shifted gears to take a brewing road trip, allowing her to visit women brewers around the country, before launching the wildly popular nonprofit Pink Boots Society with the sole purpose of supporting women in beer. To become a member, you simply have to earn some income from beer and membership is free.
In its eighth year, Pink Boots is growing faster than ever, with chapters all around the globe. At the beginning of the year there were 1,350 members and now there are 1,700. That’s about 100 people joining each month. The networking benefit of Pink Boots is huge, but other pluses are educational seminars, meetings, the Craft Brewers Conference gathering and scholarships. “We award one new scholarship a month in the United States. We have two selection teams of volunteers that review the scholarship applications,” said Fahrendorf. ” Often the scholarships are for residence-based brewing courses. “We try to cover at least $250 a day, “she said.
In exchange for the scholarship, recipients are expected to “pay it forward.” This payment can take many shapes, from writing an article to giving a talk at the Craft Brewers Conference. “We are creating women leaders. Many of these gals haven’t been in that role before,” said Fahrendorf.
The organization is all-volunteer with the exception of the executive director Emily Engdahl. As the founder and executive director, Fahrendorf is the face of the organization, even though she is always trying to “get it off her plate.” The more it keeps growing, the more she is called in to help put out the fires.
One of the recent fundraising events for Pink Boots was a collaborative brew in conjunction with International Women’s Day on March 8. More than 100 breweries participated in making the same recipe. This year it was the 2015 Unite Red Ale. A portion of the sales from the beer go to Pink Boots.
In Oregon, the participating breweries were Lompoc, Green Dragon, Fort George, Chetco and Wild River. The brewing was open to any Pink Boots member, not just brewers. Breweries interested in participating in 2016 should check the Pink Boots website this fall.
What comes next for Fahrendorf? So many adventures await. “I feel like my whole life has been a Joseph Campbell ‘hero’s journey.’ I love what I’m doing right now, my job with Country Malt,” she said. Still, she would like to cook and homebrew more and wants experience with barrel aging and sours and, of course, she is always ready to help emerging people in the beer business.
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