By Dustin Gouker
For the Oregon Beer Growler
Bend artist MaryLea Harris wasn’t a beer fan when she moved to Bend four years ago. But she quickly learned to love the artwork that changes annually on the packaging for Deschutes Brewery’s Jubelale.
“When we moved here, I remember being at the grocery store here in Bend and there was this amazing display of beer,” Harris said. “I was blown away by the artwork on the cases of beer, and I actually bought one because the art was so cool. I had no idea what the beer inside would taste like, but it was so pretty I had to buy it.
“There’s judging the book by its cover, this was buying beer by its box.”
Just four years later, Deschutes tapped Harris to create the artwork for the 30th anniversary of Jubelale, the brewery’s signature winter beer. And for the occasion, Harris accomplished a first in Jubelale history — Deschutes actually commissioned four pieces of art for this year’s beer. Harris’ series of snowflakes appear on different bottles in each package.
“I suggested the idea of doing a series,” Harris said. “Just like no two snowflakes are alike, no two beers are alike.”
Harris specializes in mixed media. And while that might be difficult to pick up from the two-dimensional beer packaging, paint wasn’t the only medium employed in creating the art that inspired the labels. Harris’ snowflake series uses plaster, acrylic paint and Jubelale posters glued to the background.
The result was the latest unique take on winter in Oregon for the Deschutes seasonal. Even though Harris is an experienced artist, the project could be intimidating at times. Deschutes approached Harris to do the artwork in April. When she met with the brewery’s founder Gary Fish, she wondered what she had gotten herself into.
“He took me through the gallery of the past artwork and told me what we liked and didn’t like about each piece,” Harris said. “I walked out of it like, ‘Please don’t mess this up.’
“But the best advice Gary gave me was when he told me: ‘We still want you to make it your art. Don’t take it too seriously, it’s only beer.’”
The turnaround time from commission to completion was just under a month, which presented challenges beyond the timeframe.
“I was painting at Easter time trying to channel wintry thoughts,” Harris said laughing, recalling the process. “So I actually psyched myself out by closing the blinds to my studio. I played Christmas music. I burned a candle that smelled like a wood fire. I made hot cocoa.”
She also had inspiration from the Bend art community, to which Deschutes usually goes for the Jubelale commissions. From living in Bend, Harris eventually got to know Avlis Leumas, who did the artwork for the “owl” Jubelale in 2013 that so struck her when she moved here. As she came up with this year’s art, she confided in Karen Ruane, a good friend who did the 2016 label. (The Jubelale art is often kept “top secret” until its release.)
Harris said she approached the process perhaps a bit differently than some past artists likely did. With a background in marketing as well as fine art, Harris said she was very concerned with producing images that would look good on the packaging, even though that part is taken care of by Deschutes’ marketing team.
“My trick when I was painting, I would take photos of the painting, and then hold my phone with the photo up to a beer bottle and see how it was going to look at that size and shape,” Harris said. “It really helped the process.”
Four years ago, when Harris and her family moved here, she said she wasn’t a big fan of beer. But drinking a Black Butte Porter soon after she got to Bend changed her tune. “I became a Deschutes girl from the very beginning,” Harris said.
Now the art of the converted beer drinker is on shelves around the country.
By Kris McDowell
For the Oregon Beer Growler
Whether choosing the life of a brewer or the life of a musician, it’s a choice that means committing to a challenging career that often requires long hours. Those who succeed are the ones who combine skill and commitment to crafting a product that they not only can be proud of, but their fans can consume.
John Harris, an icon in Oregon craft brewing, has managed to balance his primary career as a brewer with a love of music by sitting in as a guest for bands with both a local and national reach. As a kid, John said he was "always banging on stuff," which led to banging on things in a more musical manner — playing the drums in junior high band. Between band and private lessons, he learned to read music and keep rhythm, skills that he would draw upon years later. Attending a concert in 1985 he saw Billy Hults, a washboard player who, according to his posthumous induction into the Oregon Music Hall of Fame, "played with about everyone in Portland in the ‘70s and ‘80s." John thought what he was doing with the washboard looked fun and he proceeded to pick one up for himself at a thrift store.
When asked how he learned to play it, John replied "You just kind of do it." No doubt his background in playing the drums helped him figure it out, and for a couple of years he was officially part of a band called the Hardly Boys. Being a musician generally isn't a high-paying gig and since washboard players don't hold the cache that a lead guitarist or vocalist does, there’s a greater likelihood that they won't be paid often, so when he was kicked out of the band it wasn’t the blow it could have been. At the time, John was beginning a career in brewing, something that would be at least a bit more lucrative than playing the washboard.
In 1986, John had a roommate that saw a brewer position advertised in Willamette Week by McMenamins Hillsdale Brewery & Public House and encouraged him to apply for what he felt should be "his job." John had done some homebrewing and read up as much as he was able to on it, which didn’t amount to much formal literature at the time. Feeling light on qualifications, he was somewhat surprised when McMenamins offered him the position. His boss proclaimed his chances of success directly from the get-go: he would either get the flow of brewing or not. As it turned out, John got it.
Two years later, with some professional brewing experience under his belt, he once again saw an ad, this time with Deschutes Brewery in Bend. They were looking for someone with two years of experience, which was considered a lot at that time. John knew that this was his job to go after and he was in a position to be able to relocate to Bend, which is what he proceeded to do after accepting the job.
When he came on board at Deschutes, owner Gary Fish taught him to brew three year-round offerings: a golden ale, a bitter and a porter along with seasonal beers. John's first seasonal was a wheat, followed by what is now a Deschutes staple — Mirror Pond. Sales of it quickly outpaced the bitter 3-to-1. But even with numbers to prove its popularity, Gary resisted replacing the bitter with Mirror Pond. He finally gave in a bit by bringing it on as a nine-month seasonal.
While John and his beers were successful at Deschutes, he said living in Bend wasn't much fun for someone who was an outsider. After four years, an opportunity with Full Sail Brewing came along that would allow John (and his now-wife) to return to Portland. John had known the Full Sail guys before they started looking for someone to head up their Portland location and both parties were comfortable with the autonomy John would have to run Portland operations.
Compared to the amount of beer the Bend facility turned out, the Portland location’s annual maximum capacity of 5,000 barrels was small, but it allowed John to continue to develop new beers for the Full Sail Brewmasters Reserve series. It was there that he also got the chance to learn more about the business of having a brewery, which included traveling with distributors and selling what he was making. From the beginning, John had viewed Full Sail as a good place to work and it was a solid job for a guy with a wife and two young kids. John was loyal to his job and ended up spending 20 years at Full Sail.
Throughout his career as a brewer, John continued to nourish his love of music, attending concerts and getting to know bands. That interest garnered invitations to play a lot with local bands Crawdads of Pure Love (based in Eugene), Ed and The Boats, and The Buds of May. He has even played with national bands such as The Mother Truckers, Zero, and Kingfish, fitting in appearances around their touring schedules and his brewing schedule -- a brewing schedule that changed in 2012 when he left Full Sail.
Some might have considered a 26-year run as a brewer a good one, especially when taking into consideration that he created recipes for Mirror Pond, Black Butte, Jubelale and Obsidian, among other things. Perhaps this would be when John started to think about spending his time doing something else. In his own way, John was. He was brewing up a plan for opening his own place and applying what he’d learned on both the brewing and business sides at Full Sail. In 2013 he opened Ecliptic Brewing, a brewpub whose name and the names of the beer, along with its interior design, speak to another love of John's: astronomy. When you have your own place, you set the rules -- and at Ecliptic, John has also brought music into the mix with a regular schedule of live performances. One band in particular, Off the Cuff, plays often -- with John shifting from brewer/owner to washboard player when he can.
Beyond the regular schedule of live music at Ecliptic, John has put together an event that will take place there Thursday, June 16th. Brewers and Their Bands will feature five brewers and bands they play with: John and Off the Cuff, The Moonshine with Max Skewes of Burnside Brewing, Indiana Tex Mex with Matt Swihart of Double Mountain Brewery, and Left Coast Convicts with Shaun Kalis of Ruse Brewing. The music will start around 5:30 p.m. and it will surely be an evening filled with great music, great beer and great people whose talents go beyond the brew kettle.
By Dustin Gouker
For the Oregon Beer Growler
A beer drinker doesn’t have to look far to see Deschutes Brewery’s connection to Oregon’s natural resources and the environment: It’s on almost every label the Bend-based company makes, from Mirror Pond Pale Ale to Black Butte Porter.
But its commitment to the environment goes far beyond some artfully done bottles. The most recent example came just a few months ago when Deschutes won the 2015 Oregon Sustainability Award in the Business category, presented at the Northwest Environmental Conference & Tradeshow in Portland. The state-awarded honor intends to “promote and advance the inclusion of sustainable practices in government and the private sector.”
Serena Dietrich, the sustainability project manager at Deschutes, says being mindful of the environment is one of the core values for the brewery. “It is embedded into our culture,” Dietrich says. “From the beginning, our founder Gary Fish has been about doing things right, no matter how hard it may be at the time.”
Of course, being environmentally sensitive was likely much easier back in 1988 — when Deschutes was founded and obviously much smaller — than today, when it ranks as one of the largest breweries in the country.
The biggest sustainability effort Deschutes undertakes is the restoration of a billion gallons of water annually to the eponymous Deschutes River, which is just a short walk from the brewery. Working with the Deschutes River Conservancy (DRC) since 2012, the brewery makes a donation to the organization’s water leasing program, which pays farmers to lease their irrigation water and legally protect that water.
Why is that necessary, and what’s that mean for the river?
“In the spring and summer, water flows are greatly decreased in the river due to irrigation withdrawals. By increasing flows in the Deschutes River through the leasing program, fish habitat is revitalized and water quality is improved,” said Dietrich, who also noted that the water restoration also enhances ecosystems for plants and other animals.
The Deschutes Brewery partnership marks the largest private donation made to the DRC to date. The one billion gallon donation also equates to 14 times more water than the brewery and all of its suppliers use to make beer each year. That includes Deschutes’ pubs and everyone in the brewery’s supply chain (hop and grain growers), according to the DRC website.
The work Deschutes does with the DRC is just part of the company’s sustainability efforts, though. There is, of course, the fact that Deschutes has a sustainability project manager in Dietrich. There is also a sustainability committee that features employees from throughout the company, Dietrich says.
The company also makes contributions to a number of other environmental organizations. In 2015, the list of groups Deschutes contributed to include the Deschutes Land Trust, The Environmental Center, The Freshwater Trust and the Western Environmental Law Center.
Other environmentally-minded efforts at Deschutes include:
— Deschutes attempts to recycle nearly everything it can, from packaging material to kegs.
— About 70 percent of the glass used to make Deschutes’ bottles comes from recycled bottles, which reduces the amount of energy required to make new ones.
— Deschutes pays a company to take its “high-strength beer waste,” which also happens to be rich in nutrients. That waste is used to fertilize farms.
Deschutes also endeavors to put the ingredients it uses to make beer to good use, once they’ve gone through the brewing process. Spent grain and hops are combined and sold as cow feed throughout Oregon, which eliminates processing and reduces waste while providing healthy food for cattle.
Some of that effort is tangible in the Bend brewpub, which has had a working relationship with the Borlen Cattle Company since 1995. The company picks up spent grain and hops for feed and, in exchange, the pub buys beef from Borlen for use in its burgers.
Dietrich says Deschutes’ measures keep approximately 11,000 tons of spent grain out of landfills annually.
Deschutes certainly puts a lot of effort into its environmental practices to keep Central Oregon’s beauty intact for future generations. But Dietrich says the current sustainability efforts are just part of a work in progress.
“Even with all the effort, we continue to learn, assess and grow with our surroundings,” Dietrich says. “Keeping a focus on preserving our environment and community has always been a factor.”
By Branden Andersen
For the Oregon Beer Growler
The winter warmer holds a special place in the beer industry’s heart. While old-world breweries celebrated the passing of seasons with spring beers like saison and Maibock, the American beer industry instantly grabbed onto the winter seasonal as its golden child for rotational styles.
It all started with Anchor Brewing, which released its first Christmas Ale in 1975. Label artist Jim Stitt has been designing the labels since that year, drawing a different tree for each edition ranging from a California palm to a Douglas fir.
“We’ve always believed handmade beer deserves a handmade label,” an Anchor representative said in a promotional video. “So rather than running to the computer, we run to our friend Jim Stitt, a wonderful illustrator and wonderful watercolorist.”
The idea, according to an Anchor press release, is to keep the labels changing just like the beer inside the bottle. Each year, the brewers work off of a caramel and toast malt base while adding a different combination of hops and spices that they refuse to disclose to the public.
Anchor set the pace for the hundreds of breweries that popped up in the years that followed. Local breweries now hold on to their winter seasonals and build releases around them. 10 Barrel hosts Pray for Snow parties across the state to celebrate the release of their beer. Hopworks Urban Brewery’s Abominable Winter Ale’s bright blue monster cans and tap handles are seen around bars as a celebration of the season.
Possibly the most recognized and revered winter release in Oregon comes from Deschutes Brewing. They’ve brewed and bottled their winter seasonal Jubelale since opening their doors in 1988, with different labels wrapping each bottle. From 1988 to 1995, Bend local Ed Carson designed wreaths for the labels, updating them once every two years.
“Deschutes Brewery owner and founder, Gary Fish, and our graphic designer at the time, Ed Carson, came up with the idea to celebrate the beer and the holiday season,” explained Deschutes digital marketing manager Jason Randles, “and I guess you could say the rest is history.”
While Carson oversaw the Jubelale art project until 2003, he handed off the art reins to local artists.
“As Gary Fish likes to say, ‘Jubelale packaging is all about the art,’” recounted Randles. “It’s a fun project that celebrates the craft of brewing and art and brings them together in a real unique and festive way.”
This year, Central Oregon transplant Taylor Rose found her way into the discussion for Jubelale’s 2015 label, and quickly made her way to the top of the list.
“I figured there was a huge wait list,” Rose said. “I was just reaching out to see what I had to do to be included. They brought me in and started talking about the project, and it turned out I got the job.”
Randles said that Deschutes prioritizes Central Oregon artists, tasking them to create winter-themed art.
“It was very hands-off,” Rose said. “I sketched up my idea and they told me to go for it.”
Rose said her inspiration came from her newfound love of fly-fishing. Since moving to Bend from New Hampshire, she has been inspired by all of the outdoor recreation that the area has to offer and she incorporated that into her work.
“A friend took me out to the Crooked River to go fishing,” Rose said. “We didn’t get anything that time, but just being in the environment, I loved it.”
The Jubelale label, titled “First Tracks First Cast,” is a tribute to that memory and how inspired she has been by the Central Oregon outdoors. She used her fantasy-like style to portray an outdoor scene of a couple with their dog preparing to cast into a fish-filled river.
“We like the detail, vibrancy and playfulness of her work,” Randles said about Rose. “We’re always looking for something different from the previous year, whether that be style, medium or subject matter.”
The original art, which is hanging in Deschutes Brewery’s tasting room, took roughly 80 hours from start to finish. Rose said it’s the biggest project she’s ever done, and admires Deschutes for giving artists the opportunity.
“How awesome is it that Deschutes does this,” Rose said. “They gave me total creative freedom and make it all about the artist.”
Rose got the whole royal treatment, including her picture on Deschutes press releases and a poster-signing party at the pub as the art was revealed. Suddenly, Rose said she was recognized by locals. Besides that, her art was placed all around town, on six-pack carriers and boxes in the beer aisle.
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