By Sam Wheeler
For the Oregon Beer Growler
The personal writings and records of the late Fred Eckhardt, Oregon’s iconic craft beer aficionado, will be open to researchers and the public by spring at the Oregon Hops and Brewing Archives.
Eckhardt is the godfather of American craft beer commentary. Through his writing and enthusiasm, the Pacific Northwest native popularized the culture of craft beer and helped nurture it into the flourishing multi-billion dollar industry it is today.
“There is something special about certain individuals within an industry, within a culture. I think he is unique in the documentation that he produced,” said Tiah Edmunson-Morton, archivist at Oregon State University’s Valley Library and curator for the Oregon Hops & Brewing Archives. “I don’t know if anybody can be like Fred Eckhardt.”
Eckhardt, who died August 10, 2015 of congestive heart failure inside his Portland home at the age of 89, was one of the most well-respected and beloved personalities of the craft beer industry — not only in Oregon, but around the country.
His 1969 publication “A Treatise on Lager Beers,” written a decade before homebrewing was legal in the United States, was an exceptionally well-researched analysis of the development of lagers in North America and homebrewing. It helped spark the homebrew movement in the U.S. and, arguably, the country’s craft beer industry. His second, and most popular book, “The Essentials of Beer Style,” was published in 1989. They are both quintessential pieces of literature surrounding the history and production of craft beer in the U.S. Eckhardt in 1992 also published “Sake (USA): The complete guide to American sake, sake breweries and homebrewed sake,” and wrote hundreds of columns and newsletters throughout his career spanning four decades.
Throughout his lifetime of work, Eckhardt accumulated unpublished drafts, notes, newspaper clippings, photographs, emails, periodical subscriptions and more; more than 30 boxes worth, said Edmunson-Morton. But he kept everything meticulously organized.
“He was an incredibly enthusiastic advocate, and you can tell he really, really believed in the importance of what was happening. You could tell he really took joy in it, and it was interesting to him, and he wanted to learn more, and more and more,” Edmunson-Morton said. “He wanted to write about what was happening, he wanted to support the brewers that were growing, he wanted to encourage the public to try new things. His way of doing that was just to write, to research and to experience it himself.”
Edmunson-Morton and a few others on staff at OSU’s Special Collections & Archives Research Center, which maintains OHBA, have been sifting through the Eckhardt collection since mid-December, she said.
“What I really appreciate, what comes out — there are those quirks that we all have — but what I think comes out to me is he was so incredibly dedicated to collecting the record of what was happening,” Edmunson-Morton said.
Sharing one quirk she uncovered in the process of archiving his collection — Eckhardt hated attachments inside emails. Edmunson-Morton knows this from reading over countless physical copies Eckhardt made of all his emails. Those containing attachments were promptly met with an “all caps” response demanding no further attachments be sent to him.
From those small personal quirks to well-written depictions of an industry over the course of more than 40 years, the Eckhardt collection is a one-of-a-kind account of the history of craft beer in the U.S. and a glimpse into the personal life of someone who helped shape it.
“I don’t know that we will ever get another collection that is like this. It’s possible that Ken Grossman’s papers or Charlie Papazian’s papers would be like this, but I don’t know,” Edmuson-Morton said.
She still has more than half of the material Eckhardt set aside for OHBA to sort through, and expects to acquire more of his personal photos and journal entries pre-dating his interest in craft beer.
Eckhardt grew up in Everett, Wash., coached swimming and diving and was a World War II and Korean War veteran, prior to settling in Portland with his life partner Jim Takita and becoming one of his country’s most prominent craft beer writers.
Aside from the incredible record Eckhardt’s personal papers provide about the development of the craft beer industry in the U.S., his longtime subscriptions to publications such as: Celebrator Beer News, All About Beer and Zymurgy helped fill in several of the missing issues within OHBA’s volumes, Edmunson-Morton said.
“I am excited to see how people use this collection. I am honored that we have it,” Edmunson-Morton said. “For me, the most daunting piece of it all is the level of responsibility. It feels very important. It’s really hard to not read every piece of paper.
By Anthony St. Clair
For the Oregon Beer Growler
In today’s fast-paced industry, it’s easy to forget that the modern craft beer revolution hasn’t even hit middle age yet. At Oregon State University, the Oregon Hops and Brewing Archives (OHBA), the first brewing archive in the U.S., saves and shares the story of hop production and the craft brewing movement in Oregon.
“We do this by collecting historical materials, conducting oral histories, sharing best practices for maintaining records and assisting with historical research,” explains Tiah Edmunson-Morton, main curator for OHBA (she also blogs about her work at thebrewstorian.tumblr.com). “In line with OSU's land-grant mission, this archive focuses on local agricultural, business and heritage communities, connecting OSU to the much larger story of brewing and hop growing in our region.”
Located on the fifth floor of The Valley Library at OSU, OHBA began in summer 2013 as part of the OSU Libraries & Press’ Special Collections and Archives Research Center. Edmunson-Morton works closely with staff in OSU Special Collections and Archives, the digital production unit and library administration. A student worker aids with research and a graphic design student recently designed a beer history board game.
Edmunson-Morton has collected oral histories from notable figures such as McMenamins’ historian Tim Hills along with beer writers John Foyston and the late Fred Eckhardt. Current projects include scanning brew sheets for the first 2,000 brews at McMenamins Hillsdale, Cornelius Pass Roadhouse and Fulton breweries. Portland Brewing’s Fred Bowman granted access to news clippings about the early years of Portland Brewing, as well as photos showing the remodel of the building at the original Northwest Flanders Street location in advance of the brewery’s opening in 1986. OHBA is also collaborating with the Multnomah County Library on “Portland Brew History,” a digital exhibit featuring materials from 15 breweries.
“I feel so lucky to be working on something so fun and culturally/scientifically significant,” says Edmunson-Morton.
University, Industry Are Key Partners
It’s only natural that OHBA is part of OSU. The Corvallis public university is renowned for its hops breeding, brewing research and Fermentation Science program. Edmunson-Morton works closely with all of them, as well as the beer and cider sessions staff in Professional and Continuing Education to discover and procure new materials and stories.
In addition to oral histories with hop growers, OHBA has records from the Oregon Hop Growers Association and the Hop Research Council and is reviewing hops industry photos and research reports from the 1920s-1950s. Edmunson-Morton has collaborated with the Benton County Historical Society to convert tapes of oral histories with pickers and growers from the early 1980s. “We also scanned a set of questionnaires from that same oral history project,” she says. “That give a really interesting insight into the conditions in the fields in the 1930s.”
OHBA also sources documents and histories through newspapers and other periodicals, such as Zymurgy and The Amateur Brewer, as well as newspapers. “I’d like to continue to collect research files, pictures and publications from beer writers,” says Edmunson-Morton. “We are also looking at expanding the archive to more actively highlight and collect materials related to barley. Who knows? This may lead to a name change if we include yeast too.”
The Art of Beer
Rep. Peter DeFazio and OSU President Ed Ray were among the first to come to OHBA’s opening day for “The Art of Beer: What’s on the Outside.” Celebrating the work of brewers and artists in Oregon through beer labels, the public walk-through exhibition was planned to be open during April and May 2015, but instead closed at the end of July.
With items dating back to the early 1980s, The Art of Beer showed that labels are more than just marketing or advertising. “While the range of art on labels and coasters itself was important,” says Edmunson-Morton, “I also wanted to look at identity, branding, the process of creating art and the simple artistry that goes into … such a small bit of visual real estate.”
Beer labels are a snapshot, she explains: telling customers about the company, the taste or style of beer, the experience you are likely to have. “They are also connecting with consumers as artists, creating something beautiful and evocative,” says Edmunson-Morton. “When you saw the bottles on store shelves or labels on tap handles you were picking up clues about the beer, the brewery, etc. But when you saw those labels enlarged on a wall, they turned into something much more: art.”
However, a sort of meta-exhibition was also at work. Archivists and curators “make choices about what you see, labeling items to categorize them, grouping them with other items, and asking the viewer to consider and examine them in a constructed way,” says Edmunson-Morton. “Advertisers work in the same way by inviting you to draw a quick meaning and conclusions based on what is on the outside, and then asking you to make a decision and interpretation about what’s inside.”
A Community-Based Archive
While of interest to brewing hobbyists, professionals and academics, the archive is also part of the public’s awareness about the history of a vibrant modern industry. “People don't know how interesting and important what they have is, or think the posters they produced three years ago aren't historic,” says Edmunson-Morton. “With an archive like this, three years ago is certainly history!”
OHBA is actively asking the public, brewing industry, and homebrewing community to contribute new materials, such as photographs, news clippings, publications, books, recipes, coasters, taplists, menus, and/or any records for breweries and hop growing operations.
“The way an archive grows is by adding materials, but the way we save a history is by sharing it and telling its story,” says Edmunson-Morton. “I want this to be a community-based archive, which means that we collect materials that tell the story of the cultural and industrial communities, but also the story by the communities. It's not just my story to tell.”
Questions, donations and contributions:
Tiah Edmunson-Morton, OHBA Curator
541-737-7387 / email@example.com
Visit the Archives:
Special Collections and Archives Research Center, Valley Library Fifth Floor, Oregon State University
By John Foyston
For the Oregon Beer Growler
Even a cursory survey of why Portland is a great beer city turns up Fred Eckhardt's name — which was actually Otto Frederick Eckhardt, though I never heard anyone call him Otto — early and often. Eckhardt died peacefully of congestive heart failure at his North Portland home August 10, three months after the death of his partner of 60 years, Jimmy Takita. “He wasn't in much pain,” said friend and caregiver Tom Reese. “He just ran out of steam and went to sleep.” Eckhardt was 89, and the beer world he helped build will never be the same without him.
He helped foment the good beer revolution by educating brewers and beer drinkers with his books, columns and monthly tastings. His pioneering "A Treatise on Lager Beers" educated thousands of homebrewers in the late 1960s, and he and homebrew guru Charlie Papazian started America brewing.
His beer columns for The Seattle Times and The Oregonian talked about good beer back when most beer was pale gold, flavorless and brewed in large factories. Of course, as he put it, he was just writing about beer to inspire the fledgling craft brewers of the day to make something he wanted to drink so he would no longer have to write columns about Rainier Ale, aka "Green Death," a nickname partially inspired by color of the can.
He knew all about beer, about beer styles, about brewing techniques, about beer history, but the fact is that Fred Eckhardt was not a beer geek. Beer geeks rarely inspire and Fred did just that: He made Good Beer a club we all wanted to join, and having a pint with Fred was as much fun — and as educational — an afternoon as a person could ever hope to spend.
Tom Dalldorf, publisher of Celebrator Beer News, where Fred wrote a regular column, put it this way: "Fred was the cosmic giggle of beer. Everything was filtered through Smedley, his imaginary alternate persona, who took nothing seriously and suffered no fools gladly. How did a World War II Marine morph into perhaps the earliest craft beer authority with his first publication in the late '60s when craft beer wasn't even a concept?
"He wrote about homebrewing 10 years before it was legal. We traveled together in the early ‘90s to raucous homebrewer events in southern California where I first experienced his amazing speaking style. Sly, witty, off the cuff and just plain hilarious, he left his audience both shaken and stirred. He wrote for Celebrator Beer News for many years to the chagrin of our uncompromising copy editor. 'Dean of American Beer Writers?' she'd scream. Together we'd turn his disparate rants into something resembling English and the beer enthusiasts loved it. He was Fred. And there is a huge hole in the beer cosmos that will never be filled."
Eckhardt was a U.S. Marine in World War II and Korea, a photographer and a swim instructor well before he was a beer guru. His epiphany came with the Cuban Missile Crisis in the early 1960s: If the nukes did hit the fan, as seemed likely at the time, the post-apocalypse world would have little need for either swimming instructors or guys who took portraits of cute babies.
He remembered when he was a Marine, the mess sergeant always had a still going within hours of hitting the beach. "That sergeant was much loved," Eckhardt said, "and I realized people who make booze always are." That's when he set out to teach himself and others how to brew at home and take beer back from the mega breweries that had made it a bland, fizzy commodity.
Check with almost any American craft brewer or homebrewer and you'll likely find a copy of Eckhardt's groundbreaking "A Treatise on Lager Beers" (1969) and his "The Essentials of Beer Style" (1989) on the book shelves — and maybe even a copy of his 1992 book “Sake (U.S.A.)” on the history and technique of sake brewing.
He also wrote hundreds of columns for beer magazines around the world, as well as a newsletter for craft beer fans, "Listen to Your Beer," and for homebrewers, "Talk to Your Beer."
"It's important to remember that Fred was a voice alone in a sea of boring beer," says Alan Sprints of Hair of the Dog. "When breweries were closing or consolidating and beer was becoming more bland, Fred urged people to look for beer with real flavor. He was the spark that helped ignite the craft beer revolution."
"Fred will be missed by both all of us fortunate enough to have known him," said Carl Singmaster of the pioneering Portland bottle shop, Belmont Station, "and by those who never were so lucky, but who benefited from his championing what has come to be called craft beer.”
Karl Ockert was the first brewmaster at BridgePort Brewing and made his first homebrew from a recipe out of Fred's book. “When we were preparing the BridgePort brewery in 1984, Fred came over to check us out,” said Ockert, who's now with Deschutes Brewery. “I was awestruck to meet him. He was so kind and disarming you could not help but embrace him. Once we got the brewery running he came by with an old golf bag carrying his camera gear and in between liberal beer sampling, proceeded to shoot the BridgePort brewhouse in its primitive glory. I remember him wobbling out the door later that afternoon, cautioning Matt Sage and I about the dangers of working in a brewery and over-imbibing on the job. We were in our 20s and indestructible, but I was scared to death he wouldn’t make it home.”
Fred as mentor and inspiration is part of his outsized influence.
"It's such a loss that words seem irrelevant at best," said Mike McMenamin. "Fred was the complete package and a very funny one at that. As beginning brewers, he wanted to know what we were doing and, most importantly, why we were doing it. He was willing to taste whatever we were into, whether it be spirits, wine, beer, et cetera and find something positive to say about it even if there might not have been much to merit it. Fred was a great friend and mentor to us, along with his partner Jim Takita, who together were one of the world's great treasures. Fare thee well!"
Kurt Widmer of Widmer Brothers Brewing credits one of Fred's beer columns in The Oregonian for inspiring him to become a brewer. "Fred was always an enthusiastic member of the brewing community,” Widmer said. "Whenever he wrote for local or national publications, he invariably found positive things to say. I don't recall Fred ever writing an unkind review of any craft brewer, and that was so helpful to us in the earliest days when we were so desperately striving for awareness and credibility among local beer drinkers.
"On a personal note, it was one of Fred's columns in The Oregonian that inspired me to take up home brewing 36 years ago. Fred also continued to be a fan of our Altbier even though it seemed a bit much for local beer drinkers. He was a great guy to have a beer with and I will miss him."
The Widmer brothers repaid the favor: In his wallet, Fred Eckhardt carried the only “free Widmer beer for life” card that ever was or ever will be issued.
In 1997, Alan Sprints began brewing a beer called Fred in honor of his mentor. "Fred has been a big influence on my life, both in the beer world and as an example of how to be a good person," said Sprints. "His outgoing and compassionate personality, his desire to share his knowledge with others has made me a little better person. He inspired me to brew Adam (the first Hair of the Dog beer and based on a historical recipe Eckhardt found) and to create a brewery that is not afraid to be unique and different. I will miss his stories, his ability to wander through related subjects and still come back to the point, but most of all, I'll miss his smile. Cheers to you, Otto."
Sprints brings up a salient point. Fred was a Buddhist at heart, and he lived perhaps the most joyful life of any I've ever been privileged to know. He was happy, exuberant, irreverent, interested in everything, humble and above all, kind; and that's the legacy for us to perpetuate.
"Yesterday's news about Fred's passing brought me much sadness," said Chip Walton who did a fine interview with Fred for Brewing TV, "but also a great night remembering how awesome Fred was and how important he was and still is to the homebrewing/craft brewing world. My heart breaks for you, Fred's family and friends, Portland and all of American craft beer for our collective loss. May we hear Fred's laughter with every beer we enjoy."
Fred the Buddhist would want that; he'd want us to laugh with friends and enjoy the bounties of this beautiful world; and good beer, good friends, good stories, heartfelt laughter and a good long life well lived are chief among those bounties. Which is why Fred Eckhardt will remain an inspiration to all who knew him. Maybe we can even aspire to living in Fred's world, Tom Dalldorf said.
"I've pretty much given up on giving Fred assignments," Dalldorf said several years before Fred's death, "because he writes on whatever interests him and ignores the tedious requests of unenlightened editors. That's why we call his column 'Fred's World.' He's comfortable in it, and you can only hope that someday he invites you in as well. It's a pretty cool place to be."
By Kris McDowell
For the Oregon Beer Growler
With the explosion of craft beer, so too has come an explosion in beer writers who are celebrating the industry through the publishing of books, articles and blogs. One of those beer writers is Fred Eckhardt, who started tackling the subject when the founders of the craft beer industry were still homebrewing. His "A Treatise on Lager Beers" was published in the early 1970s, followed by books on beer styles and sake. His extensive career also includes writing for The Seattle Times and The Oregonian as well as magazines like All About Beer.
Before he began his writing career, he was in the Marines and one of the impacts the Bay of Pigs invasion had on him was to make him ponder life after a nuclear holocaust. According to an interview with John Foyston, Fred said, "I realized that if you could brew alcohol you would be welcome in whatever shreds of civilization might remain after a nuclear war, so I took a good homebrew recipe and made my first batch of beer." Whether he was being entirely serious or not, his early forays in homebrewing were the beginnings of a career that would impact the craft beer world for decades.
Since those early days, beer writing has gathered steam with technical books like Fred's to ones telling the stories of the folks living their brewing dreams. The stories behind how each person came to be a beer writer are as varied the number of beer styles. Brian Yaeger, who wrote "Red, White, and Brew: An American Beer Odyssey," didn't know he was going to write a book until he announced it to a classroom during the pursuit of his master’s in professional writing. Once it was out of his mouth, he couldn't take it back. And before he knew it he'd secured a media pass to the Great American Beer Festival. From there he embarked on a six week road trip across the country. He describes the book as being "about the people, less so the beer."
Brian knew he'd write a second book but it wasn't until his publisher proposed "Oregon Breweries" that he knew what it would be. As luck would have it, he had already created the outline for it during the road trip that brought him and his wife from California to their new home in Portland. After retrieving the handwritten journal, he began two years of work during which the number of breweries in Oregon was growing exponentially. In the end, he had gathered the details on 190 breweries and brewpubs and was even more qualified to show visitors around, one of the things he loves most about being a beer writer.
Pete Dunlop, author of the 2013 book "Portland Beer: Crafting the Road to Beervana" started writing for the daily paper at Washington State University during graduate school. He went on to teach high school journalism and then had a career in marketing communications before going freelance. As opposed to Brian's books that are more contemporary, Pete's book is primarily historical in nature, no doubt influenced by his master’s in history.
When asked about his favorite part of being a beer writer, he replied that, "Beer people are easy to talk to," noting as well that he enjoys being able to write about the good in the industry (and sometimes bashing AB InBev). On the flip side, he noted that making money as a beer writer can be challenging. For him, publishing articles and authoring a beer blog were steps that led up to the realization that getting a book published was an important next move to make progress in this career. He's found magazine work easier to come by after publishing his book and is looking forward to writing a second historically based book.
Newer to the craft beer world is Steven Shomler, author of the just-released "Portland Beer Stories." Before 2007 he was not a beer drinker, having tasted the "crap beer" his dad drank and hating it. It wasn't until he was filming a hop harvest that he experienced what he described as "a life-changing experience." Smelling the hops in the field, during processing and in the drying room, opened his eyes and "stupid palate" to a world he didn't know existed. Later that day, he tried his first triple IPA and a whole new world opened to him, a world that he was able to write with a newcomer's perspective. However, he was new only to craft beer, as this would be his second book, following one about Portland's food cart scene. The realization that he was not going to be able to do a comprehensive piece was his biggest challenge so instead he focused on a mix of the old (McMenamins and Widmer) and the new (PINTS and Culmination). Finding stories to write about was easy as the brewers made themselves accessible, a sharp contrast to his experience with the wine industry.
The forthcoming "The Beer Bible" by Jeff Alworth is a product of his travels during two years visiting an array of amazing breweries overseas. It wasn't something that he had planned on writing; instead it was at the request of Workman Publishing, who had turned down his pitch for another book. They were looking for a follow up to "The Wine Bible" and sent him a copy, requesting he submit a table of contents as his "pitch." It was perhaps an unconventional way of finding the right author, but Jeff "didn't have anything to lose." After all, they were approaching him instead of the other way around and so he didn't stress about it.
Workman was happy with the table of contents Jeff submitted and after more than a year in contract negotiations, Jeff began the task of researching and writing his book that is broadly divided by beer styles. Since beginning work on the book in 2011 he has accumulated countless hours of stories about brewers all over the world, facilitated largely by making contacts with importers. Some countries he could have navigated on his own, the ones where English is commonly spoken, but it was destinations like Italy where he would have struggled without help arranging visits and translating.
Unlike Steven, Jeff had been a huge beer fan for years, having downed plenty of Henry Weinhard’s back when it was big, attending graduate school in Wisconsin when New Glarus Brewing opened and producing his own beers. That background, and having written ever since he was a kid, was the perfect combination that helped him begin his writing career, which started when he took over the beer column at Willamette Week following William Abernathy's departure. He went from there to write countless pieces for other publications.
Whether you prefer shorter pieces or books, historical or contemporary topics, there's something for everyone when it comes to beer writing. The best part is that they celebrate the day in and day out work that brewers do to fill our glasses. Cheers to the pioneering writers who first took it up and those who have followed in their steps!
Beervana Buzz http://www.beervanabuzz.com/
Portland Beer Stories https://www.facebook.com/PortlandBeerStories/
By Patty Mamula
For the Oregon Beer Growler
Lisa Morrison, aka “The Beer Goddess,” loves a challenge, especially when it comes to beer. She jumps heart first into all her ventures and success follows this passionate trailblazer.
Her newest challenge is Belmont Station, the premier bottle shop in Portland with more than 1,300 varieties of beer and 23 different taps, including cider, in the Biercafé. Two years ago Morrison became a co-owner of Belmont Station, a 51 percent owner to be exact, with Carl Singmaster.
Morrison said she often jokingly asked her friend Carl if he wanted to sell. One day he said yes.
“It was around the time that my husband Mark and I were talking about ideas for retirement. We threw out the idea of owning a bottle shop, and then it happened,” said Morrison.
It was, and still is, a whole new experience, learning about the retail and bar side of beer. She manages daily operations, orders beer, receives beer, supervises 14 staff members and keeps her eye on the entire shop, including the inviting outside patio area and adjacent Italian food cart.
“Keeping all the balls in the air is the hardest part of the job,” she said, “but I like wearing a lot of different hats.”
Morrison traces her interest in beer to a college friend at Colorado State who introduced her to flavorful German beers and her husband Mark Campbell who introduced her to homebrewing.
Fast forward through a successful journalism career in television and radio to a burnout time in Portland where she was doing freelance video work and considering her next move. She envied well-known beer writer Fred Eckhardt, taking notes and tasting brews at festivals.
Citysearch was just starting up in Portland and Morrison wrote a few restaurant reviews for them, often mentioning the beer lists. Her editor then asked her to write a beer column.
She only wrote one before she was approached by her former employer KOIN-TV to develop the broadcaster’s first website. If she accepted, the beer column was dead. So she took the job on condition that she could write a beer column. That’s how “First Draft” started.
It was one of the first beer columns online and definitely the first written by a woman. More important, it was Morrison’s beginning as a professional beer author. “I was learning about beer as I went along. At first, I didn’t know what I was doing,” she explained.
Although the broadcast website was groundbreaking, exciting work with only three stations across the country in Portland, Los Angeles and Minneapolis developing guidelines at the time for significant ethical issues, Morrison’s future was in the craft beer world. Her column eventually caught the attention of national beer publications. By 2008 she had so many assignments she was writing full time.
Writing led to her first radio gig as a co-host on a show called “The Libation Station.” It didn’t last. “But Don Younger, of the Horse Brass, thought Portland, of all places, should have a beer radio show. So, he pitched it to KXL that I would buy the airtime and sell advertising to breweries, bars and other places to pay myself back.” “Beer O’Clock” launched and Morrison entertained and educated listeners with interviews and conversation for more than six years. During that time she was also working on “Craft Beers of the Pacific Northwest,” which was released March 30, 2011. She wanted to create a book that would be a companion for beer lovers when traveling, touring or living in the Pacific Northwest.
“I didn’t want to write a guide book that listed every brewery with a short blurb because it would be outdated as soon as it was in print. Instead, I made it a collection with stories from each location and I visited all of the ones in the book. What you will find in the pages are places to source good beer and a good vibe with friendly, helpful passionate people in all corners of Oregon, Washington and British Columbia. And you get some insider knowledge about each spot,” said Morrison.
Another opportunity came her way when Fred Bowman from Portland Brewing mentioned there wasn’t any marketing or advertising to women about beer. She quickly decided to change that and began presenting classes to women about beer. The first sessions were held once a month at Portland Brewing with a small group that tasted and tested different styles of beer. She gave them cheat sheets to take home and later gave them key words to use when selecting beers.
Morrison would intentionally challenge preconceived ideas about taste and serve a dark, chocolaty stout beer first. Her ground rule was that all participants had to taste everything and often women who thought they didn’t like dark beers would change their minds. “It was fun to be able to open people’s eyes,” said Morrison. She has offered classes at breweries, at a beer festival in Quebec, at a Women Chefs and Restaurateurs Convention in Seattle, using all different brands of beers.
“The beer community is so cooperative, so unique and friendly,” said Morrison. In appreciation for the support and generosity, Morrison, in turn, has founded several fundraisers for the beer community.
The day we met, Belmont Station was hosting a fundraiser that evening for a brewery in Belgium. Three generations of family farmers in 2008 opened a sustainable brewery using their own grain, hops, barley, water and yeast. Morrison had an opportunity to visit it last year. Unfortunately, it caught fire in January. At the fundraiser, they were serving the Belgium brewery’s beer.
Ten years ago Morrison started FredFest to honor the Dean of American Beer Writers, Fred Eckhardt, who began writing about beer in the 1960s. On his 80th birthday, Morrison and friends held a birthday celebration at Hair of the Dog Brewing with beer tasting, cake, candles and fun. His birthday is May 10, but the festival is held the Sunday before to avoid conflict with Mother’s Day. Every year Fred chooses the charity.
Morrison also organizes Sasquatch Brew Am, a golfing event at McMenamins Edgefield, held annually on the Friday of the Oregon Brewers Festival in July. The fundraiser is for the Glen Hay Falconer Foundation. Glen was a well-loved and highly-respected brewer in Eugene who died tragically in 2002 while working on a car. The money goes to Northwest brewers for education to improve their craft. “I love being able to do good through good beer,” said Morrison.
Right now, she loves the chance at Belmont Station to “talk beer” one-on-one. “Maybe it’s just chatting with a regular about the new beer on tap, turning a customer on to a new style or just helping an out-of-towner looking for great Oregon IPAs, but I get to really talk with people and see those ‘aha’ moments.”
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