By Anthony St. Clair
For the Oregon Beer Growler
In today’s fast-paced industry, it’s easy to forget that the modern craft beer revolution hasn’t even hit middle age yet. At Oregon State University, the Oregon Hops and Brewing Archives (OHBA), the first brewing archive in the U.S., saves and shares the story of hop production and the craft brewing movement in Oregon.
“We do this by collecting historical materials, conducting oral histories, sharing best practices for maintaining records and assisting with historical research,” explains Tiah Edmunson-Morton, main curator for OHBA (she also blogs about her work at thebrewstorian.tumblr.com). “In line with OSU's land-grant mission, this archive focuses on local agricultural, business and heritage communities, connecting OSU to the much larger story of brewing and hop growing in our region.”
Located on the fifth floor of The Valley Library at OSU, OHBA began in summer 2013 as part of the OSU Libraries & Press’ Special Collections and Archives Research Center. Edmunson-Morton works closely with staff in OSU Special Collections and Archives, the digital production unit and library administration. A student worker aids with research and a graphic design student recently designed a beer history board game.
Edmunson-Morton has collected oral histories from notable figures such as McMenamins’ historian Tim Hills along with beer writers John Foyston and the late Fred Eckhardt. Current projects include scanning brew sheets for the first 2,000 brews at McMenamins Hillsdale, Cornelius Pass Roadhouse and Fulton breweries. Portland Brewing’s Fred Bowman granted access to news clippings about the early years of Portland Brewing, as well as photos showing the remodel of the building at the original Northwest Flanders Street location in advance of the brewery’s opening in 1986. OHBA is also collaborating with the Multnomah County Library on “Portland Brew History,” a digital exhibit featuring materials from 15 breweries.
“I feel so lucky to be working on something so fun and culturally/scientifically significant,” says Edmunson-Morton.
University, Industry Are Key Partners
It’s only natural that OHBA is part of OSU. The Corvallis public university is renowned for its hops breeding, brewing research and Fermentation Science program. Edmunson-Morton works closely with all of them, as well as the beer and cider sessions staff in Professional and Continuing Education to discover and procure new materials and stories.
In addition to oral histories with hop growers, OHBA has records from the Oregon Hop Growers Association and the Hop Research Council and is reviewing hops industry photos and research reports from the 1920s-1950s. Edmunson-Morton has collaborated with the Benton County Historical Society to convert tapes of oral histories with pickers and growers from the early 1980s. “We also scanned a set of questionnaires from that same oral history project,” she says. “That give a really interesting insight into the conditions in the fields in the 1930s.”
OHBA also sources documents and histories through newspapers and other periodicals, such as Zymurgy and The Amateur Brewer, as well as newspapers. “I’d like to continue to collect research files, pictures and publications from beer writers,” says Edmunson-Morton. “We are also looking at expanding the archive to more actively highlight and collect materials related to barley. Who knows? This may lead to a name change if we include yeast too.”
The Art of Beer
Rep. Peter DeFazio and OSU President Ed Ray were among the first to come to OHBA’s opening day for “The Art of Beer: What’s on the Outside.” Celebrating the work of brewers and artists in Oregon through beer labels, the public walk-through exhibition was planned to be open during April and May 2015, but instead closed at the end of July.
With items dating back to the early 1980s, The Art of Beer showed that labels are more than just marketing or advertising. “While the range of art on labels and coasters itself was important,” says Edmunson-Morton, “I also wanted to look at identity, branding, the process of creating art and the simple artistry that goes into … such a small bit of visual real estate.”
Beer labels are a snapshot, she explains: telling customers about the company, the taste or style of beer, the experience you are likely to have. “They are also connecting with consumers as artists, creating something beautiful and evocative,” says Edmunson-Morton. “When you saw the bottles on store shelves or labels on tap handles you were picking up clues about the beer, the brewery, etc. But when you saw those labels enlarged on a wall, they turned into something much more: art.”
However, a sort of meta-exhibition was also at work. Archivists and curators “make choices about what you see, labeling items to categorize them, grouping them with other items, and asking the viewer to consider and examine them in a constructed way,” says Edmunson-Morton. “Advertisers work in the same way by inviting you to draw a quick meaning and conclusions based on what is on the outside, and then asking you to make a decision and interpretation about what’s inside.”
A Community-Based Archive
While of interest to brewing hobbyists, professionals and academics, the archive is also part of the public’s awareness about the history of a vibrant modern industry. “People don't know how interesting and important what they have is, or think the posters they produced three years ago aren't historic,” says Edmunson-Morton. “With an archive like this, three years ago is certainly history!”
OHBA is actively asking the public, brewing industry, and homebrewing community to contribute new materials, such as photographs, news clippings, publications, books, recipes, coasters, taplists, menus, and/or any records for breweries and hop growing operations.
“The way an archive grows is by adding materials, but the way we save a history is by sharing it and telling its story,” says Edmunson-Morton. “I want this to be a community-based archive, which means that we collect materials that tell the story of the cultural and industrial communities, but also the story by the communities. It's not just my story to tell.”
Questions, donations and contributions:
Tiah Edmunson-Morton, OHBA Curator
541-737-7387 / firstname.lastname@example.org
Visit the Archives:
Special Collections and Archives Research Center, Valley Library Fifth Floor, Oregon State University
By Patty Mamula
For the Oregon Beer Growler
Lisa Morrison, aka “The Beer Goddess,” loves a challenge, especially when it comes to beer. She jumps heart first into all her ventures and success follows this passionate trailblazer.
Her newest challenge is Belmont Station, the premier bottle shop in Portland with more than 1,300 varieties of beer and 23 different taps, including cider, in the Biercafé. Two years ago Morrison became a co-owner of Belmont Station, a 51 percent owner to be exact, with Carl Singmaster.
Morrison said she often jokingly asked her friend Carl if he wanted to sell. One day he said yes.
“It was around the time that my husband Mark and I were talking about ideas for retirement. We threw out the idea of owning a bottle shop, and then it happened,” said Morrison.
It was, and still is, a whole new experience, learning about the retail and bar side of beer. She manages daily operations, orders beer, receives beer, supervises 14 staff members and keeps her eye on the entire shop, including the inviting outside patio area and adjacent Italian food cart.
“Keeping all the balls in the air is the hardest part of the job,” she said, “but I like wearing a lot of different hats.”
Morrison traces her interest in beer to a college friend at Colorado State who introduced her to flavorful German beers and her husband Mark Campbell who introduced her to homebrewing.
Fast forward through a successful journalism career in television and radio to a burnout time in Portland where she was doing freelance video work and considering her next move. She envied well-known beer writer Fred Eckhardt, taking notes and tasting brews at festivals.
Citysearch was just starting up in Portland and Morrison wrote a few restaurant reviews for them, often mentioning the beer lists. Her editor then asked her to write a beer column.
She only wrote one before she was approached by her former employer KOIN-TV to develop the broadcaster’s first website. If she accepted, the beer column was dead. So she took the job on condition that she could write a beer column. That’s how “First Draft” started.
It was one of the first beer columns online and definitely the first written by a woman. More important, it was Morrison’s beginning as a professional beer author. “I was learning about beer as I went along. At first, I didn’t know what I was doing,” she explained.
Although the broadcast website was groundbreaking, exciting work with only three stations across the country in Portland, Los Angeles and Minneapolis developing guidelines at the time for significant ethical issues, Morrison’s future was in the craft beer world. Her column eventually caught the attention of national beer publications. By 2008 she had so many assignments she was writing full time.
Writing led to her first radio gig as a co-host on a show called “The Libation Station.” It didn’t last. “But Don Younger, of the Horse Brass, thought Portland, of all places, should have a beer radio show. So, he pitched it to KXL that I would buy the airtime and sell advertising to breweries, bars and other places to pay myself back.” “Beer O’Clock” launched and Morrison entertained and educated listeners with interviews and conversation for more than six years. During that time she was also working on “Craft Beers of the Pacific Northwest,” which was released March 30, 2011. She wanted to create a book that would be a companion for beer lovers when traveling, touring or living in the Pacific Northwest.
“I didn’t want to write a guide book that listed every brewery with a short blurb because it would be outdated as soon as it was in print. Instead, I made it a collection with stories from each location and I visited all of the ones in the book. What you will find in the pages are places to source good beer and a good vibe with friendly, helpful passionate people in all corners of Oregon, Washington and British Columbia. And you get some insider knowledge about each spot,” said Morrison.
Another opportunity came her way when Fred Bowman from Portland Brewing mentioned there wasn’t any marketing or advertising to women about beer. She quickly decided to change that and began presenting classes to women about beer. The first sessions were held once a month at Portland Brewing with a small group that tasted and tested different styles of beer. She gave them cheat sheets to take home and later gave them key words to use when selecting beers.
Morrison would intentionally challenge preconceived ideas about taste and serve a dark, chocolaty stout beer first. Her ground rule was that all participants had to taste everything and often women who thought they didn’t like dark beers would change their minds. “It was fun to be able to open people’s eyes,” said Morrison. She has offered classes at breweries, at a beer festival in Quebec, at a Women Chefs and Restaurateurs Convention in Seattle, using all different brands of beers.
“The beer community is so cooperative, so unique and friendly,” said Morrison. In appreciation for the support and generosity, Morrison, in turn, has founded several fundraisers for the beer community.
The day we met, Belmont Station was hosting a fundraiser that evening for a brewery in Belgium. Three generations of family farmers in 2008 opened a sustainable brewery using their own grain, hops, barley, water and yeast. Morrison had an opportunity to visit it last year. Unfortunately, it caught fire in January. At the fundraiser, they were serving the Belgium brewery’s beer.
Ten years ago Morrison started FredFest to honor the Dean of American Beer Writers, Fred Eckhardt, who began writing about beer in the 1960s. On his 80th birthday, Morrison and friends held a birthday celebration at Hair of the Dog Brewing with beer tasting, cake, candles and fun. His birthday is May 10, but the festival is held the Sunday before to avoid conflict with Mother’s Day. Every year Fred chooses the charity.
Morrison also organizes Sasquatch Brew Am, a golfing event at McMenamins Edgefield, held annually on the Friday of the Oregon Brewers Festival in July. The fundraiser is for the Glen Hay Falconer Foundation. Glen was a well-loved and highly-respected brewer in Eugene who died tragically in 2002 while working on a car. The money goes to Northwest brewers for education to improve their craft. “I love being able to do good through good beer,” said Morrison.
Right now, she loves the chance at Belmont Station to “talk beer” one-on-one. “Maybe it’s just chatting with a regular about the new beer on tap, turning a customer on to a new style or just helping an out-of-towner looking for great Oregon IPAs, but I get to really talk with people and see those ‘aha’ moments.”
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