By Anthony St. Clair
For the Oregon Beer Growler
Sometimes when people retire they are ready to just kick back with a cold one. But Mark Nunnelee decided that instead of merely drinking the beer, he should be making it.
While working with NASA, Nunnelee and his wife transferred from Southern California to Oregon in 2008, but took early retirement in 2010. “I wasn’t quite ready to retire, but I did. I had to do something though,” explains Nunnelee. “I love beer, and since moving here had discovered craft beer.” In 2011 he also discovered homebrewing. “Friends, family, even strangers were telling me, ‘You gotta sell this stuff!’ I got a lot of encouragement from a lot of people, even business owners who would tell me they’d sell it.”
The Nunnelees were living in the unincorporated community of Lookingglass of Douglas County. With a population of 855, the area is considered a suburb of Roseburg, which is 9 miles to the northwest. Nunnelee figured the peace and quiet made their property a nice spot for a small brewery. In 2010 they had constructed a shop near the house, and in 2014 the Nunnelees began converting the shop into a brewery while applying for an Alcohol and Tobacco Tax and Trade Bureau (TTB) permit.
After getting TTB approval in 2015, Lookingglass Brewery was licensed to sell beer on July 1, 2015, but Nunnelee was still setting up the brewery and equipment (today Nunnelee and his wife are the only people working at the brewery, though friends occasionally volunteer). Nunnelee wanted to set things up right — just the way he used to at NASA.
“The government harps on safety and quality. That’s the part that I think I brought with me from that job: quality and quality assurance,” he explains. “My goal is to have the highest-quality beer around. I’ll never cut corners as far as quality of the beer goes.”
On Nov. 2, 2015, the Nunnelees sold their first beers through Lookingglass.
“I wanted to test the market, so when we opened I only had two for sale: AnyTime Pale Ale and HappyTime Raspberry Red,” says Nunnelee. “They both did pretty well.”
Nunnelee added OverTime IPA, but kept the lineup at three beers until April 2016 when the Lookingglass Tasting/Tap Room opened with seven beers.
The tap room was a natural next step for the business. “Lots of people were asking where they could find our beers,” says Nunnelee. “We felt like we had to have a place where they could come and try them all.”
However, that somewhere didn’t work out to be the closest large city — Roseburg. “We looked all over the place — looked at locations in Roseburg, and things didn’t pan out for one reason or another,” says Nunnelee. But he kept eyeballing a place in nearby Winston (also home of the Wildlife Safari, which partners with Lookingglass sometimes for events), and his wife said they needed to check it out.
“It was perfect,” says Nunnelee. “Location. Space. It was just by chance. We’re the only brewery out there, so that’s nice.”
The 1,000-square-foot facility uses about 500 square feet for the 25 seats in the public area. In advance of football season, a new 65-inch TV hangs on the main wall, and a smaller 50-inch screen is above the bar. Nunnelee plans to open the tasting room on Sundays for pro games.
Lookingglass now has eight beers available, along with third-party cider and various local wines at the tap room. While the area’s newest brewery has some accounts in the Douglas County area (and occasionally as far afield as Albany), most sales are through the tasting room. In addition to the three inaugural beers, Nunnelee is working his half-barrel system hard to keep up with demand for SummerTime Blonde Ale, HopTime IPA, BreakTime Brown, SpringTime IPA, OverTime IPA, and PrimeTime Porter.
You might have noticed a commonality with the names there. “The time theme just came to me,” says Nunnelee. It started with the AnyTime Pale Ale. “It’s really just any time of day, any time of year. Some beers you want at a certain time of year, some you want anytime.”
Upcoming releases include a fresh-hop pale ale (with hops from a local friend) for the 2016 Umpqua Brewfest on Oct. 8. A stout will also be available during fall and winter, along with a “special, festive-type beer.”
Demand for Loogkingglass beers does have Nunnelee thinking hard about upgrading his current system: a 30-gallon kettle, 30-gallon mash tun and 20-gallon hot liquor tank. “I can get about 20 gallons per batch, depending on the style. We brew triple batches a couple of times a week. We’ll yield 60 gallons each time we brew,” says Nunnelee. “I’m looking to upgrade the system soon. Those small systems are labor-intensive. I want to expand, have a brewpub in town, get the brewery and tap room under one roof.”
Nunnelee also believes in giving back to the community. Ever since opening the brewery, he’s donated 10 percent of revenue to local causes, such as the benevolence fund through the church he and his wife attend in Roseburg. He’s also helped support local Fourth of July fireworks, and is currently looking for additional organizations and events to support in Winston.
The small-town feel is also part of what Nunnelee likes about basing his brewery in a tucked-away valley and having his tap room in a town of 5,379. “We’re small in a small area. We can do just about anything,” he explains. “If someone asks us to make a special beer, we can work with people and do it.”
After working in Southern California, Nunnelee figures brewing is a good reason to come out of retirement. The commute also can’t be beat.
“It’s a 20-foot walk to work.”
Lookingglass Brewery Tasting/Tap Room
[a] 192 SE Main St., Winston
By Anthony St. Clair
For the Oregon Beer Growler
Sam Draper Eslinger’s grandmother passed away in 2004 and he was supposed to follow family tradition and pass down his middle name, which was his grandmother’s maiden name. However, he didn’t have any kids. After relocating from California to Oregon’s Umpqua Valley in 2010 to start a brewery, he realized what to do.
“I could pass on the name by naming the brewery after her,” says Eslinger. From there, Draper Brewing opened its doors to the public on July 1, 2012. It was a different time in the city of about 22,000. While many breweries now call Roseburg home, when Draper opened the only major craft beer presence in town was the McMenamins Roseburg Station Pub & Brewery.
With flagships Chocolate Porter, Cream Ale and IPA, Draper also focuses on sours and barrel-aged beers. Eslinger sees Roseburg’s citizens and tourists as ready for beers inspired by brewing traditions from all over the world, but bringing palate-pushing beers to a small city is the latest bend in the road for Eslinger’s brewing journey.
Growing up in Northern California, he was working in construction in Sacramento, Calif. at the start of the 21st century when he “started enjoying beers I couldn’t afford.” A co-worker homebrewed and shared advice. “I decided to start making hefeweizens and such that I enjoyed but couldn’t really afford,” says Eslinger. “So I got into homebrewing, started reading books, got really passionate about it.”
During 2002–2003, an injury and rehab forced Eslinger to consider big life changes.
“I realized I wanted to make beer.”
Still working construction during the day, Eslinger attended night school for classes that would help him qualify for the American Brewers Guild. He also started doing cellar work at BJs, who hired him as a brewer after he completed his training.
“I was fresh out of school, a beer nerd. They knew I was frothing at the bit to brew something I could put my name on,” says Eslinger. “They were already barrel aging, so they got some in, gave me seven beers, some barrels and some fruit, and told me to blend and age and run with it.”
After a stint at Lost Coast Brewery, Eslinger was ready to go out on his own. His family had acquired 30 acres in Tenmile, and he could set up shop there. Despite being a California boy who was moving to Oregon, he saw opportunity. “The town I grew up in was an old logging town, and Roseburg is an old logging town, so it wasn’t a stretch.”
There was also an untapped market. “Everyone else has come after me. It’s crazy how many we have here now compared to when I started.”
Earlier in his homebrewing journey, Eslinger had dabbled in barrel aging but had to give it up while living in the Humboldt County area. Relocating to Umpqua Valley’s wine country restored access to wine barrels. With much interest in the brew-it-if-you-got-it traditions of Belgian farmhouse ales, Eslinger was also inspired by the 25 plum, apple and pear trees that had been planted by the original homesteaders in 1949. “Forty feet from the brewery are all these fruit trees,” he concluded. “Made sense not to waste it.”
In addition to the flagships, Eslinger brews seasonal beers, such as summery Blueberry Wheat Ale. He prides himself on brewing any style, but Eslinger’s heart is with Draper’s Renaissance Series of barrel-aged and sour beers. He consults local winemakers for suggestions on using fruits and barrels for limited-release beers. Many Renaissance beers also are fermented with Lactobacillus, Pediococcus, and/or Brettanomyces, and barrel condition for at least one year.
Eslinger’s tastes lean toward “more esoteric beers,” and he knows that can be a challenge. “When I opened, I didn’t intend on making an IPA,” he explains. “First account I got said I was crazy if I didn’t make an IPA. Now that pale ale is one of my biggest sellers. You can’t walk away from it.”
Draper’s flagship beers provide a gateway into other offerings. “If you just have esoteric, it’s harder to tell if the brewer can make good beer. But if they have a regular pale ale or cream ale, and it’s good and clean, that proves to people that I can make good, clean beer. It gives the customer a barometer of trust, and they can work their way up to trying the different, more esoteric stuff.”
The inaugural 1-barrel system is now a 7-barrel system, but Eslinger jokes that “my brewery’s not modern by any standard.” Equipment in the 2,400-square-foot brewery includes open primary fermenters and closed conditioning tanks, a mix of gear from a now-defunct area brewery and even a repurposed dairy tank from 1956. Draper’s 2015 production was approximately 200 barrels, and the same is expected for 2016. Current distribution is primarily local, with some accounts in Eugene and Portland.
Draper’s 3,500-square-foot tasting room is located in a registered historic building constructed in 1908. With seating for up to 40 people, there is live music and other events throughout the month. In addition to Draper bottled and draft beers, the tasting room curates a selection of 60 sour ales and European imports. “We go out of our way to educate — help people try beers they haven’t tried.”
To increase Draper’s sour production — and protect flagship beers from potential cross-contamination — Eslinger recently constructed a new 480-square-foot sauerhouse at the Tenmile brewery for blending and barrel storage. The two facilities also help him plan Draper’s future and increased distribution.
Eslinger knows his tastes can be a challenge for the market, but he looks ahead with the same confidence that brought him to believe he could start an esoteric craft brewery in a small city. “I’d like to see the market go more and more in that direction. I go to San Diego, Sacramento, Portland … I see it going that way.” And he’ll have Draper at that forefront, pushing the public’s palate.
[a] 640 SE Jackson St., Roseburg
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