By Jon Abernathy
For the Oregon Beer Growler
This past November Deschutes Brewery unveiled its latest project: a new 2.4-hectoliter (approximately 2-barrel) pilot brewery, tucked into a space next door to the tasting room at the production facility in Bend. The system, a state-of-the-art, fully automated brewhouse manufactured by Esau & Hueber, of Germany, came online in May.
Diminutive by production standards — the imposing conical bottoms of the brewery’s ten 1,300-barrel fermenters loom overhead — the pilot brewery, nevertheless, is more advanced than many other similarly sized systems.
It features two kettles and whirlpools, and allows for splitting a batch of wort into two for boiling in order to compare different varieties of hops in an otherwise-identical recipe, for example. In addition, there are 12 single (2.4-hectoliter) fermenters, one double fermenter and six brite tanks.
The software that runs the system is the same that runs the main 150-barrel production brewhouse, so it’s well-suited for training brewers. And the automation reduces the amount of hands-on tinkering with a batch, as well as allowing for precise fermentation temperature control.
Deschutes spared no expense in developing the pilot brewery, according to R&D brewmaster Veronica Vega. “I'm proud to work for a company that invests this much on research,” she said.
Assistant brewmaster Chris Dent oversees operations on the pilot system. By the year’s end he estimated that they had brewed 40 batches on it, and they are brewing four times a week.
The experience has been a valuable learning opportunity. Asked about surprising or unexpected results with test batches: “I’m always amazed by the influence of vessel geometry and design on flavor impact,” Dent said. “We’ve started splitting brews into the two kettles and it’s really driven the impact of system variances home. Even very slight differences in the vessels are creating differences in the brews that we have to account for in our trial design.”
Deschutes has long used its brewpubs in downtown Bend and Portland as pilot breweries to develop recipes and test batches of beer with the drinking public. It makes sense: from a scale perspective, it’s cheaper and more efficient to trial a 10-barrel batch directly at the pub than a 50-plus barrel batch in production.
For instance, the brewery famously made 23 versions of a Cascadian dark ale between its two pubs before finalizing the recipe for Hop In The Dark. More recently, the original Hop Slice, introduced in 2016, went through eight to 10 recipe iterations before Deschutes settled on the final beer.
The pilot brewery, however, won’t just be used for recipe development; there’s a real opportunity for researching technique and the relationship among ingredients. An upcoming project designed by Vega will examine yeast and hops.
“Studies such as this one give us the knowledge as brewers to expand the horizon of what’s possible in beer from a flavor and aroma perspective,” said Dent, “and really pairs well with a lot of the more analytical research on the interaction of yeast with hops that’s being done in the industry.”
Vega has several projects she’s excited about for the pilot system: “Continued native yeast experimentation, hop aroma impact due to yeast selection and continued flavor trials in American sour beers.”
By Dustin Gouker
For the Oregon Beer Growler
Bend artist MaryLea Harris wasn’t a beer fan when she moved to Bend four years ago. But she quickly learned to love the artwork that changes annually on the packaging for Deschutes Brewery’s Jubelale.
“When we moved here, I remember being at the grocery store here in Bend and there was this amazing display of beer,” Harris said. “I was blown away by the artwork on the cases of beer, and I actually bought one because the art was so cool. I had no idea what the beer inside would taste like, but it was so pretty I had to buy it.
“There’s judging the book by its cover, this was buying beer by its box.”
Just four years later, Deschutes tapped Harris to create the artwork for the 30th anniversary of Jubelale, the brewery’s signature winter beer. And for the occasion, Harris accomplished a first in Jubelale history — Deschutes actually commissioned four pieces of art for this year’s beer. Harris’ series of snowflakes appear on different bottles in each package.
“I suggested the idea of doing a series,” Harris said. “Just like no two snowflakes are alike, no two beers are alike.”
Harris specializes in mixed media. And while that might be difficult to pick up from the two-dimensional beer packaging, paint wasn’t the only medium employed in creating the art that inspired the labels. Harris’ snowflake series uses plaster, acrylic paint and Jubelale posters glued to the background.
The result was the latest unique take on winter in Oregon for the Deschutes seasonal. Even though Harris is an experienced artist, the project could be intimidating at times. Deschutes approached Harris to do the artwork in April. When she met with the brewery’s founder Gary Fish, she wondered what she had gotten herself into.
“He took me through the gallery of the past artwork and told me what we liked and didn’t like about each piece,” Harris said. “I walked out of it like, ‘Please don’t mess this up.’
“But the best advice Gary gave me was when he told me: ‘We still want you to make it your art. Don’t take it too seriously, it’s only beer.’”
The turnaround time from commission to completion was just under a month, which presented challenges beyond the timeframe.
“I was painting at Easter time trying to channel wintry thoughts,” Harris said laughing, recalling the process. “So I actually psyched myself out by closing the blinds to my studio. I played Christmas music. I burned a candle that smelled like a wood fire. I made hot cocoa.”
She also had inspiration from the Bend art community, to which Deschutes usually goes for the Jubelale commissions. From living in Bend, Harris eventually got to know Avlis Leumas, who did the artwork for the “owl” Jubelale in 2013 that so struck her when she moved here. As she came up with this year’s art, she confided in Karen Ruane, a good friend who did the 2016 label. (The Jubelale art is often kept “top secret” until its release.)
Harris said she approached the process perhaps a bit differently than some past artists likely did. With a background in marketing as well as fine art, Harris said she was very concerned with producing images that would look good on the packaging, even though that part is taken care of by Deschutes’ marketing team.
“My trick when I was painting, I would take photos of the painting, and then hold my phone with the photo up to a beer bottle and see how it was going to look at that size and shape,” Harris said. “It really helped the process.”
Four years ago, when Harris and her family moved here, she said she wasn’t a big fan of beer. But drinking a Black Butte Porter soon after she got to Bend changed her tune. “I became a Deschutes girl from the very beginning,” Harris said.
Now the art of the converted beer drinker is on shelves around the country.
By Ben Waterhouse
For the Oregon Beer Growler
Our long, hot summer of sipping ice-cold radlers and macro tallboys in between wildfires has finally come an end, and I could not be happier to be returning to the big beers of winter. Fall is a time of rising ABVs and darkening malts as the temperature drops. The days grow shorter and we gather at the bar to salute the harvest. Here are eight season-appropriate beers to enjoy from the hop harvest through Oktoberfest and beyond — and not a one of them contains pumpkin.
Baerlic Brewing Company: Hellsner Helles Fresh Hop
5.0% ABV, 20 IBUs
As of this writing, the hop harvest was still in full swing, and few fresh-hopped beers had made it to bars. Baerlic, a 10-barrel brewery with a design-heavy taproom in Southeast Portland, was ahead of most, dropping three fresh-hopped beers in early September. The Pioneer Bitter, a gold medal winner from the 2017 Oregon Beer Awards, might be the most eagerly awaited, but my favorite of the bunch is this juiced-up Munich-style lager, which pours golden yellow. Flavors of mango and papaya mingle with floral aromas from a big dose of Santiam hops. It tastes like a bakery full of proofing bread with hints of apple juice. There’s no telling how long this one will stick around, but Baerlic’s lagers have been consistently strong of late, so if you can’t find Hellsner on tap one of its less-seasonal counterparts will likely suffice.
Hopworks Urban Brewery: Mt. Angel Volksbier Bavarian Session Ale
5.0% ABV, 40 IBUs
Hopworks released this limited-edition homage to Oregon’s largest Oktoberfest just in time for the event’s 52nd birthday in mid-September, when the Portland brewery’s beers were the only non-German offerings in the Biergarten. The mild, straw-colored brew owes its lightly spicy aroma to Hallertau hops sourced all the way from Bavaria — a radical allegiance to the Reinheitsgebot if ever there was one. The bready bitterness gains some floral and citrus notes as it warms, but overall it’s a pleasant ale to pound while you polka. It may not capture the imagination as well as Mount Angel’s own Benedictine brews, but it’s far more appropriate for all-day drinking.
StormBreaker Brewing: Stormtoberfest Marzen-Style Lager
5.1% ABV, 27 IBUs
The label for this Märzenbier features an anthropomorphized fermenter tank sporting a feathered cap, four-legged lederhosen and a single, baleful eye: an unsettling vision for a comforting beer. The latest lager from North Portland’s StormBreaker pours clear copper with no head and strong aromas of anise and bubblegum. Although the marketing copy brags of putting “heart, soul and lederhosen into every batch,” I taste no leather here. Despite the low IBU, this isn’t a barley bomb. It’s clean and classic, with a creamy texture and enough bite on the finish to offset its sweetness. It’s a beer for an Oregon autumn, inspiring visions of grey skies and damp denim. It would make a good companion to a plate of brats, but is even better suited for braising them.
Occidental Brewing: Festbier
6.3% ABV, [Unavailable] IBUs
North Portland’s Occidental brewing is dedicated to classic German styles, and this very classic Marzen has long been a feature of its annual Oktoberfest party. Now that it’s available in bottles for the first time, it can become a fixture at yours, too. Festbier pours a clear Pre-Raphaelite red with unusually bright, fizzy carbonation. It smells Negra Modelo and tastes like fresh-baked biscuits. There’s no clever tricks or new concepts here — Occidental takes on the style and nails it. This beer is fresh, clean, mild and dangerously drinkable. Stay safe by downing it alongside an abundance of pork products.
Deschutes Brewery: Hopzeit Autumn IPA
7% ABV, 60 IBUs
Deschutes’ newest autumn seasonal is “Marzenbier-inspired,” which I take to mean that it’s an Oktoberfest beer for those who don’t much care for Oktoberfest beers. Hopzeit pours a rich coppery amber, the color of fresh apple cider, with abundant fruit-salad aromas. It’s got the sweet booziness of a classic Oktoberfest ale, but it’s balanced with a hefty dose of Herkules, Sterling and Hull Melon hops that lend a bitter bite and lingering peppery finish. It reminds me of nothing so much as Sierra Nevada’s Celebration Ale. I’m not sure who the target consumer might be for this hybrid, but it makes for a pleasant pint. Just make sure you serve it straight from the fridge — as Hopzeit approaches room temperature, it becomes unpleasantly syrupy.
Ninkasi Brewing Company: First Rule IPA
7.5% ABV, 60 IBUs
According to Ninkasi, the first rule of this new IPA is “Do not talk about this IPA.” Rules are made to be broken. This bright, fruity special release is the star of the brewery’s 2017 IPA variety pack and hardly seems like it could be the product of the same brewery that brought us Total Domination and Tricerahops. A clear golden ale with strong aromas of passionfruit and nightshades, it packs a huge tropical wallop of mango and papaya giving way to a smooth finish that leaves you wanting more. With a hop bill including El Dorado, Mosaic and Calypso, it reminds me a little of tropical punch. I want to sip it from a tiki mug with a tiny umbrella while basking under a sun lamp, but I’m more likely to schlep a couple of six-packs to the next neighborhood house party.
Wolves & People Farmhouse Brewery: Tractor Pull Tawny Old Ale
8.5% ABV, 32 IBUs
This hefty English-style old ale has been kicking around in bottles since early 2017, but there’s something distinctly autumnal about the vanilla and cinnamon that give this tawny brew its kick. Sold in sturdy 500-milliliter bottles with cheery yellow labels, Tractor Pull pours a deep nut brown and smells like an orchard after harvest, with hints of cocoa and coffee. It’s brightly fizzy and tastes of rye bread, molasses, cinnamon and subtle vanilla. It reminds me of pain d’epices and Dr. Pepper, and should probably be sipped alongside a plate of fresh-baked spice cookies. Looking for even more autumn? Watch for Trolley Pull, a version aged in Eagle Rare barrels made in collaboration with North Portland bar Interurban, coming out soon in 750-milliliter bottles.
Claim 52 Brewing: Bird Up Milkshake IPA With Strawberry
7.3% ABV, 30 IBUs
Strawberries don’t exactly scream “fall,” but, thanks to a late harvest, this strange beast of a beer dropped in September. Bird Up is the latest in a series of “milkshake” IPAs from this small Eugene brewery in recent months, brewed with lactose in the manner of creamy, fruity brews from Pennsylvania’s Tired Hands and Seattle’s Urban Family. This one, available only in cans, was made with strawberries and vanilla and pours an enticing peachy-pink with thick haze. Its enormously hoppy nose is heavy on grapefruit. The strawberries contribute tart acidity and a lingering floral sensation. It reminds me of an Orange Julius, or maybe a scoop of strawberry sherbet floated in a pint of Claim 52’s coveted Fluffy IPA. Stout floats are common enough — why not other ales? Bird Up is a limited release, but if you can’t get your hands on a can I bet there’s another milky fruit concoction coming our way soon enough.
By Ezra Johnson-Greenough
For the Oregon Beer Growler
The internet was supposed to make life easier and solve humanity’s problems, so who figured it would take an online bookstore more than two decades just to get beer deliveries to your home right? When Amazon rolled out its Prime Now service in late 2014, home beer and wine deliveries were discussed, but it wasn’t until August of 2017 that the service launched in Oregon. Amazon is famous for helping kill off local and big-box book retailers, and some are now concerned they could do the same to grocery stores and bottle shops.
Prime Now is an app for your phone or device that lets you order items you’d normally find at large grocers: food, household supplies and gadgets. To use this service, you must be an Amazon Prime member, which for $99 a year is easily worth it if you do any other online shopping or video/music streaming. Products are shipped through the company’s regional partners, and based on my zip code that would be New Seasons Market, Whole Foods Market or Amazon’s local product center.
Ordering from each incurs a separate delivery fee (typically about $5) that’s waived when the purchase amount reaches a certain threshold. Amazon then adds a suggested $5 tip for the driver, which can be edited. Users choose a two-hour arrival window and it can be scheduled days in advance. If you’re in a hurry, one-hour delivery is available for a fee ranging from $4.99-7.99. Prices are comparable, if not exactly the same, as what’s in stores. Another benefit is the option to have your package left on a safe porch without signature (though you must be present with identification if purchasing alcohol).
Amazon’s Prime Now store is the only outlet in my zip code to ship beer, cider and wine (none of the hard stuff). There is a “Cold Beer” section with subcategories for “Local and Craft Beer” along with domestics, imports and specific styles. At this point, your choices are limited to the lineup you might find at your local mini-mart, but I suspect that will change — especially if there’s demand.
Under “Local and Craft Beer,” some might quibble with listings for Not Your Father’s Root Beer, Blue Moon, Elysian, 10 Barrel and Hop Valley, but that’s neither here nor there. More important to most is the local beer selection, which includes new and classic — but safe — hits from Breakside, BridgePort, Crux, Full Sail, Deschutes, Ecliptic, Fort George, Ninkasi, Oakshire, Pyramid, Rogue, Widmer and Worthy. National/international players are even more basic, like Corona, Guinness, New Belgium, Pacifico, Stella and, interestingly, Schofferhofer Grapefruit Hefeweizen.
I have now ordered from Amazon’s Prime Now service five times, three of them specifically for beer, finding mostly good results. The delivery often arrives on the early side of the two-hour window, and they take care to put the beer in a thin, but still temperature-holding, Mylar bag along with an ice pack. I encountered one issue with my first purchase of two bottles of Breakside’s flagship IPA in 22-ounce bottles (well-priced at $4.29 each) and a six-pack of Pelican’s Beak Breaker Double IPA. Shortly after placing the order, I was notified via email that the Pelican beer wasn’t available. The rest of the items came as usual, and there was no charge for the six-pack — though it was still listed as being available more than a week later.
Polling the hive mind known as my social media connections, I came across one other interesting snag that I tested myself. When requesting a seasonal release, you may not end up with the beer you intend. For instance, one person discovered that an order placed for Fort George’s Suicide Squeeze IPA actually resulted in the brewery’s 3-Way IPA being delivered. I attempted to replicate this by ordering Suicide Squeeze along with Breakside’s Toro Red (the site actually pictured the brewery’s What Rough Beast beer). I ended up receiving the 3-Way as well and the India Golden Ale by Breakside. The lesson: beware of accuracy when it comes to ordering seasonals. On the plus-side, it’s nice to get a refund and still keep the beer by sending in a complaint. This, however, highlights areas where online beer delivery will most likely always fall short — in selection and depth of knowledge.
“Delivery works best for replenishing staples,” says Carl Singmaster, one of the proprietors of Belmont Station in Southeast Portland. “For the consumer that prefers to drink primarily one widely available brand consistently, it makes a lot of sense. But for those who are constantly exploring and learning, I think they'll prefer to shop at bricks and mortar.”
“When customers need friendly interaction, real opinions, industry gossip or tips, that's where we come in. There's nothing virtual about it,” says Sarah Pederson, owner of North Portland’s Saraveza tavern and bottle shop.
With Amazon’s recent acquisition of Whole Foods, there’s a lot of concern that the massive company could push out mom-and-pop grocery and beer retailers. While most bottle shop owners I talked to think that Prime Now is more of a threat to big-box stores, they are still considering the possible consequences.
“We may lose some sales,” says Sean Campbell (aka John Beermonger), owner of The BeerMongers bottle shop and bar in Southeast Portland, “but I feel that is always a threat either from grocery stores or big liquor stores. Knowledgeable staff, good prices and good atmosphere should help keep the little guys in business.”
Sarah Pederson agrees, “I think Amazon grocery will affect grocery stores in the beer departments more than small bottle shops such as Saraveza. I can't imagine that all the time, effort, devotion and education we put into our selection on a weekly basis could be mimicked by a ginormous online store.”
In addition to the selection and expert customer support, Prime Now doesn’t offer details consumers want, like where their beer is coming from.
“I have so many customers who are very conscientious of what brands they purchase in regards to the ownership of the brewery,” says Sarah Pederson. “I don't know if these people refuse to shop at Walmart or on Amazon, but I'm curious to hear from them.”
The area where Amazon really could hurt small businesses is pricing. “The biggest concern is that a company of the scale and with the cash on hand of an Amazon can subsidize their service to undercut other retailers. The other concern would be if producers and distributors give them outsized allocations of limited-release beers,” comments Singmaster.
Beermonger is more concerned about the beer itself. “I know not all beer is stored properly. I see it in big stores, but also specialty stores. If people get inferior product that was stored and shipped under less-than-ideal conditions, they may blame the brewery for making bad beer. This is a problem that often comes up and I see this new delivery system increasing the likelihood of beer that is ‘off.’”
Overall, these craft-centric retailers were interested in following this new wave of beer delivery, but didn’t seem overly worried about competition. In some cases, they were even encouraging.
“I am all for consumers having as many options and choices available to them as possible,” says Singmaster. “For those that prefer to have their groceries delivered rather than visiting stores in person, there is no reason they shouldn't be able to put beer and wine into the mix.”
“Convenience sells. This move by Amazon and Whole Foods is a sign of the times, and we shouldn't be surprised by it. In fact, we should be prepared for more of it. People are very emotional, and often fearful, about big business and how it takes over. It's not necessarily a bad thing for the craft beer movement, but it sure is an interesting twist in this ever-changing industry.”
One thing is for sure, now that there are more ways to get beer delivered, Amazon won’t be the only one to get into the business. Additional specialty retailers are likely on the way. We already have draft growler beer subscription services in companies like Hopsy and bottle subscription through Tavour, among others.
By Jon Abernathy
For the Oregon Beer Growler
“Fresh hop season ties perfectly in with prime steelhead season,” explained Toby Nolan one early morning in late August, while driving from Bend to Silverton. Nolan, the senior lead guide of tours at Deschutes Brewery in Bend, was on his way to Goschie Farms to pick up 50 pounds of fresh Centennial hops destined for a special ale that will raise money for the Native Fish Society. “The release of this beer coincides with the steelhead runs.”
Nolan is an avid angler and fly fisherman, often found casting a line over a quiet stretch of river in his free time. He practices catch-and-release and is passionate about river conservation and responsible management. “People are starting to realize we are having a negative impact (on the watershed),” he said. “Water is life.”
A first-time visit to Goschie Farms two years ago introduced him to Salmon-Safe hops, inspiring the idea for the benefit beer. The Salmon-Safe program works to keep watersheds clean enough for native salmon to thrive, and the certification process works “to provide incentives for the adoption of practices that protect water quality and fish habitat.” All of the crops grown at Goschie Farms (which, in addition to hops, includes grapes, corn and barley malt) are managed in accordance with these guidelines.
Though not a brewer himself, Nolan worked with Robin Johnson, the assistant brewmaster of the Bend Pub on the concept behind the beer. “I think I’ve been bugging Robin for two years about making this beer,” he laughed. “Finally this year Robin asked me if I still wanted to do it, ‘cause he was going to brew it anyway!” In addition to the Salmon-Safe hops, they incorporated malt from Mecca Grade Estate Malt located in Madras.
Deschutes has a long history of giving back, from their Community Pints every Tuesday to their Street Pub block parties that raise money for local charities. Environmental sustainability is also a priority for the company; for instance, they restore one billion gallons of Deschutes River water each year through the Deschutes River Conservancy water leasing program.
There’s a nice bit of synergy between the two initiatives with this latest project: a fresh-hop pale ale named “Savin’ Freshies,” which will be available at both the Bend and Portland pubs on Oct. 7. The release party at the Bend Tasting Room will additionally offer a raffle and swag with proceeds benefiting the Native Fish Society, and Deschutes is donating $1 from every pint sold.
Arriving at Goschie Farms the morning of his hop run, Nolan met with owner Gayle Goschie and explained the concept behind his beer. Goschie Farms was the first hop grower in the country to become certified as Salmon-Safe, and their efforts to responsibly manage water use to protect wild salmon habitats meshes well with Nolan’s enthusiasm for fishing and conservation. Upon hearing of his efforts to benefit the Native Fish Society with proceeds from the beer sales, Goschie offered to donate the fresh hops to the project.
Partnering with the Native Fish Society was the natural choice for Nolan. The organization’s mission is to advocate for the recovery and protection of wild, native fish as well as the rivers these fish inhabit. Their River Steward Program spans 42 watersheds in Oregon, including the upper and lower Deschutes River, with volunteers working on initiatives such as suction dredge mining reform, hatchery steelhead management and more.
If Savin’ Freshies is well-received, Nolan imagines the possibility of additional similarly themed beers. “If this project goes well, I’d love to see more of these, maybe for each season,” he mused. “It would be a big project, but it would be great to have a lineup of conservation beers added to our bottled series.”
In the meantime, he’s focused on making the release of Savin’ Freshies a success. “I’m really thankful Deschutes has given me the opportunity to do this, and I’m a guide, not a brewer!” he said. “That support has made this a great, gratifying experience.”
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