By Anthony St. Clair
For the Oregon Beer Growler
When they had to make a choice, Eugene-based Ninkasi Brewing decided to go for all three. Three nonprofits — Conscious Alliance, Team River Runner and Women Who Code — are receiving donations through the brewery’s Beer Is Love program.
Support is tied to sales of Ninkasi’s Believer Double Red Ale — a beer brought back due to popular demand. Ninkasi will donate $1 per case and $7 per keg of Believer sold, and will apportion donations based on votes by the public at beerislove.com.
Originally released as a winter seasonal in 2006, Believer truly came from the heart. Its label design was based on a tattoo on the arm of Ninkasi co-founder Jamie Floyd, and that heart design also became part of the Beer Is Love logo when the program launched in 2012. Believer was a way for Ninkasi to offer “a thank you to the people who believed in them from the very beginning,” says Emilie Hartvig, who heads up Beer Is Love. Supporting nonprofits that promote women, equality, recreation, the environment and arts and music, to-date Beer Is Love has worked with more than 800 organizations throughout the 14 states where Ninkasi beers are available.
However, the time had come to raise the program’s profile on a national level. “Believer has always been a fan favorite. When it was no longer a part of our lineup, we got consistent messages from followers that they missed it,” says Hartvig. “We thought, why not combine Beer Is Love and beer sales? The first beer that came to mind was Believer. From the start, it was brewed to give back.”
As Hartvig and the Ninkasi team began exploring ways to combine Beer Is Love and a Believer comeback, they knew the nonprofit missions had to matter to the beer-buying public, too. “People have different interests and care about different things,” says Hartvig. “We wanted to make sure that when someone bought Believer, money was going back to a cause that means something to them.”
As Ninkasi narrowed down organizations, the team realized that three had something in common — equality — but each also addressed the program’s other core concerns. Women Who Code works on female empowerment and education. Conscious Alliance uses art and music to encourage people to give back through food and money. And Team River Runner helps veterans keep in touch with the environment through kayaking.
“It was a very long process,” says Hartvig. “We reached out to team members across different departments to get suggestions and then we researched, researched, researched. When we finally pitched the idea to the nonprofits, we felt very fortunate that the nonprofits were just as excited about this opportunity as we were.”
For Women Who Code, the partnership was a perfect fit. Dedicated to inspiring women worldwide to excel in technology careers, the organization has more than 80,000 members and a presence in 20 countries. "Every industry is part of the tech industry,” explains Jennifer Tacheff, vice president of partnerships and business development. “Ninkasi understands that, and they approached us because they recognize the importance of empowering women to succeed in this field. With the support of partners like Ninkasi, Women Who Code will continue to work towards the goal of increasing diversity in technology so that we can all benefit from a more broad and dynamic perspective and the innovations that will come from it."
Voting in the Believer Beer Is Love campaign opened in January and closes April 30. Through Ninkasi’s Facebook page and the Beer Is Love website, the three nonprofits have been making their case for why they deserve each Believer fan’s vote. The votes will be tallied in May. Each organization will receive a minimum of $5,000, with final donations divided based on the number of votes and total Believer sales: first place receives 50 percent, second receives 30 percent and third receives 20 percent.
Supports U.S. communities in crisis through emergency food relief, empowerment programs for youth in impoverished regions, and nutrition, exercise and gardening education for youth in economically isolated Native American reservations.
Team River Runner
Offers wounded and disabled veterans an opportunity to regain independence with an adventurous, adaptive paddle sports program.
Women Who Code
Inspires women to excel in technology careers and become technical leaders, executives, founders, VCs, board members and software engineers.
By Anthony St. Clair
For the Oregon Beer Growler
It’s the start of a new year, so time to brace yourself and get up to speed on some of the upcoming developments in the craft beer scene from Eugene to Roseburg to McMinnville.
Alesong Tasting Room and Beer Club
Currently the newest brewery in the Eugene/Springfield area, Alesong Brewing & Blending starts 2017 with additional developments: the opening of a rural tasting room and inclusion in a beer club.
Located on 4.5 acres bordering a winery about 20 miles southwest of downtown Eugene, the 3,500-square-foot facility will house a barrel room, production facility and tasting room. Co-founder Matt Van Wyk expects a spring opening.
Meanwhile, Alesong beers will be among the offerings in the Rare Beer Club, one of the memberships offered by monthlyclubs.com. “We were so happy to have connected with Alesong,” says Kris Calef, monthlyclubs.com president. “I can honestly say that I haven’t been as excited about working with a brewery as I was after tasting Gin Hop Farm. Outstanding beers.”
New Name for Mancave
After a year of ups and downs, including the loss of its brewery space, Mancave Brewing Company has established an alternating proprietorship arrangement with Elk Horn Brewery. To further mark the brewery’s new chapter, founder Brandon Woodruff has also renamed the business. With limited production of less than 25 barrels per month, Manifest Beer Company plans to release a beer per month, with limited keg distribution in the Eugene and Portland areas. The first release will be Exalted IPA.
“We wanted to give up more often than not, so many things piled against us at once,” said Woodruff on the brewery’s Facebook page. “Only two things kept us going: an insatiable search for beers unlike any other, and our family of followers.”
Oakshire Takes It Back to the Brewery
While visitors to Oakshire Brewing now come to its Public House in the Whiteaker area, the 10-year-old establishment wanted to take things back to its roots. The public will once again be welcomed into its production brewery, complete with a small tasting room — a tradition that had been abandoned for some time.
During the summer of 2017, Oakshire plans to resume Friday tastings “that were once a staple of the Oakshire beer experience,” says co-founder Jeff Althouse. “Beer, brewery tours, music and food carts will showcase the roots of our small company and allow our old and new friends to enjoy a beer at the location where it all happens.” More details will be announced in spring.
Oakshire will also bump up its CORE seasonal line: Sun Made Raspberry Berliner Weisse, with real raspberries, will be released in February 2017, followed by the original Sun Made Cucumber Berliner Weisse in May. Oakshire has added dedicated equipment for kettle souring and plans to release more sour beers.
Ninkasi’s Three Bs
Ninkasi goes into 2017 with a new distribution partnership with Bigfoot Beverages, a new director of brewing process development and a return of their popular Believer Double Red Ale.
Beginning this month, Eugene-based Bigfoot will distribute bottled Ninkasi beers to off-premise accounts in Eugene. This change will allow Ninkasi’s local distribution team to focus on sales to area bars and restaurants.
While completing his doctorate in Brewing Science at Oregon State University, Daniel Sharp interned at Ninkasi. Now with his completed Ph.D., Sharp returns to Ninkasi — but as the brewery’s new director of brewing process development. Drawing on his research on hop utilization and impacts to flavor and aroma in brewing, Sharp will focus on improving Ninkasi’s brewing capabilities as well as leading educational and research efforts.
And did you believe that Believer could come back? Originally released as a winter seasonal in 2006, the popular double red ale returns through April as part of Ninkasi’s Seasonal Release Series. A portion of all Believer sales will be contributed to three national nonprofits.
Lookingglass Looks Ahead
Lookingglass Brewing, located outside of Roseburg, aims to expand its brew system and Winston-based taproom, as well as add a bottling line, says founder Mark Nunnelee. “Ideally, we would like to expand to a 7-barrel system and increase the number of our sales accounts,” explains Nunnelee. “The number of accounts we can have currently is limited due to the size of our brew system.” Nunnelee is also exploring a partnership with Winston Donuts Cafe to bring food into the Lookingglass tasting room.
Backside Brewing Co. in Roseburg recently began bottling and self-distributing its popular flagship Axeman Red. Backside’s 22-ounce bottles initially will be available at the tasting room and in select locations in Southern Oregon.
“We’re really excited for bottles,” says owner K.C. Mckillip. “Getting beer on draft is great, but you only have one tap handle. The bottle gets our logo and image on the shelf. Axeman is one of our top-sellers, and there are so many more potential places for us to see beer now.”
Mckillip plans to extend distribution gradually, with the hope to have four packaged beers by summer.
Expansion/New Brewmaster for Salud
Roseburg’s Latin-inspired Salud Restaurant & Brewery is expanding. After naming a new brewmaster, Chad Northcraft, owner Manny Anaya has announced that Salud will be moving their brewery to an off-site facility. The new brewery will be walking distance from the restaurant, allowing more dedicated space for brewing, conditioning, packaging and distribution.
New Brewery Planned
A gluten-free brewery in McMinnville is in the works. Doppelganger Brewing applied for Oregon Liquor Control Commission licensure in October 2016. Its current address is on Northeast Riverside Drive in an industrial part of town.
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