Inside Our Magazine
Lucky Lab on tap
WHAT’S SO UNIQUE ABOUT OBG?
OBG is Oregon only
Our features, news and information focus on Oregon’s craft brew industry and its affiliated businesses and events. Our mission is to support this state’s industry by pointing readers to the ingredients, events, tastes, smells and personalities that make Oregon’s craft beers unique. The beer grown, malted, brewed, distributed and consumed here is different because Oregonians are different. Our publication will reflect that difference, helping readers identify the niche that can be filled only with an Oregon craft beer.
OBG is Oregon only
Our features, news and information focus on Oregon’s craft brew industry and its affiliated businesses and events. Our mission is to support this state’s industry by pointing readers to the ingredients, events, tastes, smells and personalities that make Oregon’s craft beers unique. The beer grown, malted, brewed, distributed and consumed here is different because Oregonians are different. Our publication will reflect that difference, helping readers identify the niche that can be filled only with an Oregon craft beer.
Fresh
Monthly publication
The OBG is the only Oregon beer news magazine that is published monthly, with fresh and up-to-date information that attracts more readers. Stories, calendars and advertisements in the OBG will keep readers up to date on products and events. This timely approach will give the industry a new flexibility for targeting its audience.
WHAT YOU’LL READ IN THE OBG
Stories, features, photos and calendars will be produced by professionals who not only understand Oregon’s craft beer, but also are expert at their own crafts. Executive editor Gail Oberst, with 30 years of professional media experience, will hand-pick and oversee contributors to the publication based on real talent and enthusiasm for craft beer. Guiding content is Will Oberst-Cairns, a long-time home-brewer, beer judge and a experienced beer server.
The OBG is the only Oregon beer news magazine that is published monthly, with fresh and up-to-date information that attracts more readers. Stories, calendars and advertisements in the OBG will keep readers up to date on products and events. This timely approach will give the industry a new flexibility for targeting its audience.
WHAT YOU’LL READ IN THE OBG
Stories, features, photos and calendars will be produced by professionals who not only understand Oregon’s craft beer, but also are expert at their own crafts. Executive editor Gail Oberst, with 30 years of professional media experience, will hand-pick and oversee contributors to the publication based on real talent and enthusiasm for craft beer. Guiding content is Will Oberst-Cairns, a long-time home-brewer, beer judge and a experienced beer server.
Intriguing
Oakshire tastes
Our stories, photos, columns and calendars aim at intriguing craft beer drinkers. But our stories will also interest many other people connected to Oregon’s craft beer: farmers who grow the ingredients that go into the beer; processors and distributors who prepare and package those raw materials; brewers who create the fine craft beers; breweries, pubs and restaurants where Oregon beers are featured; educators who are training the next generation of crafts people; small businesses that sell Oregon’s beers; home brew shops; groups and guilds that support the industry; events and organizations that feature or celebrate Oregon’s beer; and groups that promote beer-related tourism in Oregon.
The interest in Oregon’s beer is endless, and so are the stories about it. We eagerly await your ideas. Meanwhile, here are our planned monthly departments:
The interest in Oregon’s beer is endless, and so are the stories about it. We eagerly await your ideas. Meanwhile, here are our planned monthly departments:
Lederhosen at the Portland Brewer's Fest
Zwickelmania, Eugene
A different category of Oregon Beers is featured each month.
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Cascade Brewing Barrel House
FeaturesAll Oregon, all the time
Our features will spotlight a different facet of the industry each month, written and photographed by artists who care about craft beer. The cover will reflect the general theme of the issue. Monthly themes are in the box, left, but these are subject to change.
Agriculture We make it a point to cover the all-important world of agriculture, and the research and development behind the ingredients that make Oregon’s beer. Green Beer A local ecologist will look at the sustainable practices brewers, drinkers and distributors are using to save money and protect the Earth’s resources. Events Calendar Our print and on-line calendar will include all the fun and fabulous events surrounding craft beer that we have room for. There is no charge to publish events open to the public. Oregon Beer News These pages will cover the latest happenings in the craft beer industry – from new brewery managers to major changes in state rules and regulations. Home Brewer’s Hints This department covers items of interest to home brewers. Perfect Pints Each month, a consumer panel will blind-taste commercial Oregon brews, and suggest six or more favorites in a different category each month, with tasting notes. No bad reviews here! Those chosen, however, get a nice spread in our report. Brew Bites Brewers and chefs will contribute to this department, which may include recipes, beer and food pairing discussions, and reviews of local cuisine. Advice from Experts Every month, a different business expert will write on topics from safety in the brewery to forming legal partnerships. Small business owners, you'll love this. |